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Hui Zhou (JD.com): Augmented Reality and Virtual Reality for e-Commerce
- 1. Augmented Reality and Virtual Reality for e-Commerce Hui Zhou, Lead Scientist Silicon Valley R&D Center JD.com
- 2. Our Business • Founded in 2004, now China’s largest retailer, online or offline • Products include fresh food, apparel, electronics, cosmetics, baby products and more • 2016 revenue $37.5 billion • Nationwide fulfillment, same- and next-day delivery, covering more than 600 million people • Self-developed, intelligent logistics systems • Fortune Global 500 Global company • No counterfeits!
- 3. Multiple Entry Points for Online Shopping
- 4. • 2D product description: text, photo, video • Cannot correlate product to the real scene WYSIWYG -- What you see is what you get WYEIWYG -- What you experience is what you get Online Shopping Experience
- 5. • AR/VR-enabled online shopping experience • Online/offline marketing and advertising AR/VR Exploration @JD
- 6. A platform supporting the complete ecosystem • Established the first e-commerce AR/VR industry alliance in China • Dedicated hardware shopping channel and VR Live channel • Improving the consumer shopping experience • Creating AR/VR marketing platform and tools JD’s Strategy for AR/VR
- 7. • A complete VR shopping environment Running on Oculus Rift, demo in our booth AR/VR @ JD -- Where We Are Now
- 8. • Dedicated VR streaming channel within our mobile app Live and offline streaming AR/VR @ JD -- Where We Are Now
- 9. • JD Dream Listed on Google Play Store and Lenovo app store VR Shopping Galaxy, AR shopping experiences, 3D product details Running on Lenovo Phab 2 Pro, demo in our booth AR/VR @ JD -- Where We Are Now
- 10. • JD ‘T’ Program -- 3D Modelling Competition AR/VR @ JD -- Where We Are Now
- 11. • Helping to develop an industry ecosystem - Providing unified standards/tools for e-commerce applications - Developing platforms for AR and services • Application driven by technology - Consumer-focused: user experience --- furniture measurement, layout, … - Enterprise-focused: specific applications -- warehouse, delivery AR/VR @ JD -- Where We Are Now
- 12. JD.com @ AWE 2017 – Booth #114
- 13. THANK YOU H u i . Z h o u @ j d . c o m
Editor's Notes
- JD.com is China’s largest online retailer and its biggest overall retailer, as well as the country’s biggest Internet company by revenue. Vast product offering covering everything from fresh food and apparel to electronics and cosmetics. Its unrivalled nationwide fulfillment network provides standard same- and next-day delivery covering a population of more than 600 million. The company is a member of the Fortune Global 500.
- There is no single entry point for online shopping. There may have been once, but not any more! (mention entry points briefly – emphasize importance of social media, mobile, wechat)
- Here are some example use cases for VR and AR in e-commerce. Is AR technology better suited? Or VR? JD can provide a platform for the application and adoption of these technologies. AR and VR can be used as an online/offline marketing tool as well. JD’s advantage is to provide a platform for the application and adoption of these technologies. (Note: Explain what illustrations / screenshots show and say whether they match what customers can actually see and do)
- JD’s strategy for AR/VR is to build a complete ecosystem that can benefit all parties: suppliers, consumers, and retailers. JD established the first e-commerce VR/AR industry alliance in China, covering 30+ VR/AR upstream and downstream companies.
- Note: a brief (30-seconds maximum) video clip could work here….
- Video could work here as well – brief clip
- JD Dream: Available online at Google Play store and Lenovo app store; support Lenovo Phab 2 Pro, the first Google Tango phone; the only commercial-grade Tango app demonstrated at 2016 Google’s I/O Shanghai
- The JD.com 3D Modeling Competition is hosted by JD.com, sponsored by Intel, HTC VIVE, Xiaomi VR and other industry leaders. This event aim to discover and build comprehensive universal technical platforms/tools for 3D modelling in e-commerce field.