The document discusses the future of footwear production including mass customization and on-demand manufacturing. It describes a company called ELSE Corp that has developed a virtual retail platform for customized footwear design and production. Customers can design shoes online or in a physical store using virtual and augmented reality tools. The customized designs are then produced on-demand using robotics and flexible manufacturing processes. The goal is to offer customers fully customized and personalized shoes while allowing more efficient production through automated on-demand manufacturing.

1. The Future of Footwear:
From Mass Customization to
Factory on Demand
Andrey Golub
CEO & Co-founder
ELSE Corp
© ELSE Corp S.r.l. 2017

2. 2
Customization & Personalization in Luxury Fashion
Physical point of sale where the end
user can tangibly experiene the brand’s
configuration process
The ideal In-store Virtual Retail Corner
of a brand comprises of five core
elements - essential to the deployment
of the E.L.S.E. Virtual Retail platform &
experience in a physical retail space.
© ELSE Corp S.r.l. 2017

3. 3
From Product Customization to On-Demand Manufacturing
Physical point of sale where the end
user can tangibly experiene the brand’s
configuration process
The ideal In-store Virtual Retail Corner
of a brand comprises of five core
elements - essential to the deployment
of the E.L.S.E. Virtual Retail platform &
experience in a physical retail space.
© ELSE Corp S.r.l. 2017
Partial Change
Extra
Decor
Basic
Base Model

4. 4
ELSE Corp, a Virtual Retail company since 2014
© ELSE Corp S.r.l. 2017

5. 5
Virtual Retail Corner: Footwear Boutiques & Department Stores
Physical point of sale where the end
user can tangibly experience the
brand’s configuration process
The ideal In-store Virtual Retail Corner
of a brand comprises of five core
elements - essential to the deployment
of the E.L.S.E. Virtual Retail platform &
experience in a physical retail space.
SALES ASSISTANT TABLET APP
PHYSICAL SAMPLES
VIRTUAL 3D PRODUCT
CONFIGURATOR
VIRTUAL STYLE CATALOGUE
3D FOOT SCANNER HARDWARE &
RELATED APP
© ELSE Corp S.r.l. 2017

6. Web & App 3D Configurator VR 3D Configurator
AR 3D Configurator HoloLens 3D Configurator
6
Front-End for Mass Customization, powered by E.L.S.E.
© ELSE Corp S.r.l. 2017

7. Middle-ware
Back-End
Front-End
• SDK & API based
• Omni channel solution for 3D
Commerce
• Virtual, Augmented, Mixed
reality integration
• Integration into a custom 3D
environment
• Interactive 3D Products
• Interactive 3D Avatars
• Virtual Fitting (Best Style, Best
Size)
• Advanced materials
visualisation
• API connection to a CRM
• API Connection to a PLM
• Based on industrial CAD 3D/
2D models
• Complete logic of 3D Mass
Customisation
• Based on open CAD formats
• UX Module extensions for
custom features
7
An End-to-End Platform for Virtual Retail
• API interconnection to
e-Commerce
• Pre-orders/ Orders generation
for ERP
• Full cycle for Made to Order
manufacturing
• Support for Industrial Made to
Measure
• Support for Hybrid & Digital
Manufacturing scenarios and
assets
© ELSE Corp S.r.l. 2017

8. 8
Virtual Store & Factory on Demand
The Future of Footwear
© ELSE Corp S.r.l. 2017

9. 9
A pivotal case
of open
innovation
© ELSE Corp S.r.l. 2017

10. 10
Joint
Partnership
© ELSE Corp S.r.l. 2017

11. 11
The Nine-Step Factory on Demand
•Cloud based 3D
Product Customization
•Robotized, just-in-time,
on-demand and hybrid
manufacturing
•Semi-automated
•Fully traceable
•Managed by a flexible
industrial workflow
© ELSE Corp S.r.l. 2017

12. 12
The Nine-Step Factory on Demand
https://vimeo.com/207420327
© ELSE Corp S.r.l. 2017

13. 13
ELSE Corp’s Virtual 3D Commerce Platform
Hololens Web AR
Through a 3D Product Configurator, based on
industrial 3D CAD product data and shoe last
meta-data, the visitors could customize and
order an individualized pair of shoes.
© ELSE Corp S.r.l. 2017

14. 14
A Working Model for Footwear - Launched in Sept. 2017
© ELSE Corp S.r.l. 2017

15. 15
Workflow of 3D Collection Development
© ELSE Corp S.r.l. 2017

16. Cloud API
Socket API
Desktop HTML
Home Self-ServiceIn-Store Service In-Store Self-Service
Mobile HTML
Mobile Apps x Platform
Unity Apps
Vuforia App Services
Windows 10 Apps
Web JS SDK
Unity SDK
Xbox SDK
Web App
(main)
Web App
(all-in-one)
AR App
(all-in-one)
Holo App
(all-in-one)
Windows App
(all-in-one)
Windows App
(main)
Xbox App
(all-in-one)
16
Framework Architecture
© ELSE Corp S.r.l. 2017

17. 17
Customized Hybrid Manufacturing Order
• Generated-in-real-time
• Fully compatible with any
manufacturing OS or ERP system
for both, traditional and digital
manufacturing
• Sent automatically via ELSE Corp’s
cloud based manufacturing 4.0
middleware (ELSE-ware)
Customized Hybrid Manufacturing Order
© ELSE Corp S.r.l. 2017

18. 18
Individual Size/ Fitting, Style/ Taste learning, with AI & Customer Feed-back
MyStyle.ai is an AI-powered service to formalize
and track the personal style formula of
individual customers, related to product
customisation etc. It is based on ELSE.ai and
integrated into the Real Time Fashion System
(RTFS).
MySize.shoes™, a patent pending method, is an AI-
powered virtual sizing and industrial Made to
Measure production optimisation service related to
footwear manufacturing, integrating CAD models
and 3D frameworks. It is comprised of a set of
algorithms, internal and from partners of ELSE Corp
that optimise the customer experience related to
detection of their unique foot size. It adds to the
personal style and size formula of a customer. It is
based on ELSE.ai and integrated into E.L.S.E., as
well as the Real Time Fashion System (RTFS).
VR Dashboard & Predictive Analytics
• Initial Configuration
• Product Changes
• Analysis Changes
• Learn from
Analysis
Learning Applying & Learning
• Learn Dynamically
From Changes
• Real-Time Product
Change Suggestions
• Improved Initial
Configuration
© ELSE Corp S.r.l. 2017

19. THANK YOU
Andrey Golub
andrey@else-corp.it
Founder & CEO ELSE Corp
19 - 21 November, 2017
MCPC 2017