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Introduction to Internet Marketing
         GET FOUND ON THE WEB
               MARC SAXE
             ECTS 518 - MP1
             MARCH 10, 2012
Purpose of the Class

 Introduces students to Internet Marketing:
   Basic Principles

   Systems, and

   Daily Activities of Internet Marketing.

 Aka: How to Do Stuff…
 Doing it!
You Will Be Able to:

 Identify internet marketing methods,
 Find and use internet marketing tools,
 Build a web site that converts,
 Attract visitors to your web site,
 Convert visitors to prospects, leads and buyers,
 Measure your Results
 Prepare for Internet Marketing Careers
How You Will Learn


 Define and Identify the Basics
 Find a Product or Service
 Create and Execute a Marketing Budget
 Build a Brand and Web Site
 Work the Marketing Methods
 Count Your Results
Basic Internet Marketing Methods:

                       Search
                       Sites
                       Email
                       Places
                       Affiliates
                       Social
Have a Local Business? You’ll Learn About:


 Google Places - Bing Local – Yahoo Local
 Free Listings – Phone Number – Address …
 Mobile – SMS – Couponing
 Reviews and Citations
Google PLACES & Bing LOCAL
You Have a Website! Now What?

   Clarify the Purpose of Your Site:
   Build a Site Designed to Convert:
   Direct Traffic to the Right Page:
   Convert Visitors:
       Subscribers
       Leads
       Prospects
       Buyers
 Measurement: How Well Does it Work?
Learn About Search

 How to Show in the SERP’s
 Natural SEO (search engine optimization)
 PPC – SEM (pay per click – search engine
  marketing)
 Linking
 Drive Traffic
 Measure Traffic & Conversions
Search Box – AdWords
– NaturalSERP’s




                       SERP’s – Search Engine Results
                       Page
Learn About Measurement and Testing

 What to Measure?
 How to Measure?
 Types of Measurement:
    Clicks…Visitors..Page Views…Leads…Sales
    Costs... Critical Ratios
 Conversions….Conversions…Conversions
    Subscribers – Opt-ins
    Leads – Opt-in plus Qualified Interest
    Buyers – $$$ per Page View? Per Opt-in? Per Lead? Per Sale
How To Market Your Class

 Where:
   Desert Sun, Desert Star, Public Record
   Desert Guide
   Web Sites: Desert Patch, Many Others

 Send Out Listings:
   Activities
   Announcements
   PR Releases

 What:
   Your Class Title: Description:
   Answer: Who, When and Where?
Where to Market Your Class

  Patch.com/
  Meetup.com/
  Betterfly.com/
  Craigslist.org
  Findproz.com/
  Skillshare.com/
  Takelessons.com/
Internet Marketing

       THANKS

   SEE YOU IN CLASS

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518, MP1, Introduction to Internet Marketing, saxe

  • 1. Introduction to Internet Marketing GET FOUND ON THE WEB MARC SAXE ECTS 518 - MP1 MARCH 10, 2012
  • 2. Purpose of the Class  Introduces students to Internet Marketing:  Basic Principles  Systems, and  Daily Activities of Internet Marketing.  Aka: How to Do Stuff…  Doing it!
  • 3. You Will Be Able to:  Identify internet marketing methods,  Find and use internet marketing tools,  Build a web site that converts,  Attract visitors to your web site,  Convert visitors to prospects, leads and buyers,  Measure your Results  Prepare for Internet Marketing Careers
  • 4. How You Will Learn  Define and Identify the Basics  Find a Product or Service  Create and Execute a Marketing Budget  Build a Brand and Web Site  Work the Marketing Methods  Count Your Results
  • 5. Basic Internet Marketing Methods:  Search  Sites  Email  Places  Affiliates  Social
  • 6. Have a Local Business? You’ll Learn About:  Google Places - Bing Local – Yahoo Local  Free Listings – Phone Number – Address …  Mobile – SMS – Couponing  Reviews and Citations
  • 7. Google PLACES & Bing LOCAL
  • 8. You Have a Website! Now What?  Clarify the Purpose of Your Site:  Build a Site Designed to Convert:  Direct Traffic to the Right Page:  Convert Visitors:  Subscribers  Leads  Prospects  Buyers  Measurement: How Well Does it Work?
  • 9. Learn About Search  How to Show in the SERP’s  Natural SEO (search engine optimization)  PPC – SEM (pay per click – search engine marketing)  Linking  Drive Traffic  Measure Traffic & Conversions
  • 10. Search Box – AdWords – NaturalSERP’s SERP’s – Search Engine Results Page
  • 11. Learn About Measurement and Testing  What to Measure?  How to Measure?  Types of Measurement:  Clicks…Visitors..Page Views…Leads…Sales  Costs... Critical Ratios  Conversions….Conversions…Conversions  Subscribers – Opt-ins  Leads – Opt-in plus Qualified Interest  Buyers – $$$ per Page View? Per Opt-in? Per Lead? Per Sale
  • 12. How To Market Your Class  Where:  Desert Sun, Desert Star, Public Record  Desert Guide  Web Sites: Desert Patch, Many Others  Send Out Listings:  Activities  Announcements  PR Releases  What:  Your Class Title: Description:  Answer: Who, When and Where?
  • 13. Where to Market Your Class  Patch.com/  Meetup.com/  Betterfly.com/  Craigslist.org  Findproz.com/  Skillshare.com/  Takelessons.com/
  • 14. Internet Marketing THANKS SEE YOU IN CLASS