This document provides an introduction and overview of topics that will be covered in an Internet Marketing class. The class will introduce basic principles, systems, and daily activities of Internet Marketing. Students will learn about key Internet marketing methods like search engine optimization, pay-per-click advertising, email marketing, and social media marketing. They will also learn how to measure results from their Internet marketing efforts. For local businesses, the class will cover utilizing listings on services like Google Places, Bing Local, and Yahoo Local.