The document provides an evaluation of the production process for a project. It summarizes research conducted on action comedy trailers, dark comedy trailers, and fight scenes. It also discusses planning, including strengths like providing a clear shot list and schedule, and weaknesses like not conducting sufficient location scouting. Details are provided on time management and technical qualities for an interview and trailer, including various editing and visual effects techniques. Post-production work on two posters is outlined, such as removing backgrounds and adding elements.

1. Evaluation
Charlie-Stevens

2. Production Process Evaluation

3. General Research
The strengths of my research are mainly related to the posters and trailers research that I
had done previously, plus the research that I had done on how to film and choreograph
fight scenes.
I researched quite a few action comedy trailers, as well as a dark comedy trailer.
The reasoning behind researching the action comedy trailers was to gaining greater incite
into the specific genre, with the research on a dark comedy trailer being research that was
intended to differentiate and allow to gauge a wider spectrum, while still being quite similar
with it being a comedic trailer.
I regret not doing any research on interviews, however I have seen enough before hand to
have a good understanding of how they go.
Research – Fight scenes
My research on fight scenes helped me a lot when it came to filming my own, a I
utilized the camera angle tricks with crossing planes, action reaction and many of
the other techniques I had learned in order to produce what I believe to be a
rather well-done fight scene. This heled me when I was both writing and filming.

4. Research – trailers
My research regarding trailers was quite helpful as it aspired me to think
about what I want the trailer to be like, what sort of interesting shots or
comedic styles I could utilize. Furthermore it gave me a good idea of what the
music that would accompany the trailer and interview would be like, which
also gave me a better incite into the mood/style I should aim for in the filming
process (particularly the interview, as I kept it in mind when doing the
interview).
A problematic point is that although I did look at 1 trailer that was not related
to my project, I did not look at any others. The result of this is knowledge and
inspiration limited to one genre of trailers, while also maybe not grasping the
more general conventions of trailers as a whole. Which could have lead to me
focusing on the wrong aspects and not giving the important ones as much
focus as they need.

5. Research – posters / leaflet
Strength: my research regarding posters was a big help when it came to creating my
own poster, as I was able to gauge the some thymes and conventions that posters
generally have, as well as looking at specific comedy posters.
I was able to gauge that posters typically have a much more predominant colour
scheme, like how Central intelligence is mostly yellow. This helped me in my project,
as I kept to a mainly red predominant colour scheme, which helps to create a sense of
continuality through the posters and my leaflet. This results in a much more
professional appearance objectively.
Weakness: admittedly, a weakness of my research about posters is that I did not look
at many posters, which may have resulted in my missing out some of the conventions I
should have used in regards to posters in general, and posters that are supposed to be
comedy action posters. This could lead to a less interesting project overall. Further
more, this results in limiting inspiration for my production, as I have less posters to
gain inspiration from.

6. Planning
A strengths of my planning is the structural guidelines it provided to me. My shot list and
storyboard made it clear what video footage I would need to record, and how it should look,
which helped me film what I needed to time effectively. Furthermore my script was very helpful
when it comes to planning the dialogue, as I didn’t have to think of improvisations of what to say.
Another strength of my planning was the production schedule, as I was able to effectively plan
my production time out and break it down into all the main processes I needed to do. This made
it clear to me what I needed to achieve and when, which helped commit me to doing certain
tasks in the right order.
One weakness I should have improved where my recces, as I did not realise that one of my
original locations was an employee break area, and so I had to change locations. Since I didn’t
have a backup, this lead to me spending about an hour searching for a similar location that would
work. If I had not had spent so long searching for a new location, I would have been able to spend
more time reshooting shots I wasn’t happy with, as well as filming some extra B-roll footage that I
could have used to fill in for certain gaps in my trailer.
Another weakness is the fact that I did not plan my posters in too much detail, as I wanted to give
myself some room to work with, but ultimately that lead to my posters being wildly different to
each other. I would net time think about it a lot more in terms of constant theme throughout my
projects. I would also make use to keep to the same colour scheme in the video and posters, as
the video had a much cooler colour scheme, with the posters having a warm red colour shceme.

7. Time Management
My time management was done quite well in this project, and was an overall
improvement from previous projects. This may have resulted in me planning
how to use my time before hand with a spread sheet that also left
contingency time.
I ended up completing my project within the set time frame, spending the
right amount of time that I set for each aspect (trailer, poster and interview).
However I did end up working on the project till the last minuet, as one piece
of work was stuck on a computer at my dads house, which resulted in me
having to partially rush finishing off my trailer as a result of not planning for
this. I did however have plenty enough time to finish it off (most of a day).
Given additional time, I would have had a go at reshooting a few bits I was
less happy with, filmed more footage in order to make my trailer much longer,
and had go at editing a few bits differently to make it more complex and
visually appealing. This would have lead to my project seeming more
professional and coherent than it is currently.

8. Production schedule

9. What I would improve
If I had more time the are a lot of things I would improve:
1. I would completely redo my trailer, filming more footage for it and editing it in a
different way.
2. I would make my trailer longer.
3. I would change my posters to all have a thyme of blue, as both the trailer and
interview have this colour scheme.
4. I would also think a lot more about objects of focus when planning, as I realize that
my project doesn’t have much continuality in it, like how movies will often switch
the objects of focus being located in the same spots or moving across the frame.

10. Technical Qualities - Interview
My interview features numerous technical qualities in both
postproduction and camera techniques.
The typewriter effect on a blurry background was quite
complex, as I had to learn how to use the legacy title
tool, I had to use the linear wipe and gaussian-blur
effects, I had to also add a black layer and resize it to the
right size for the text and had to use a lot of key frames
for position to make it look good, as it did not naturally
match up with the gradient wipe (I had to to do these last
bits 2x for both sizes of text). I also made it so that the
text would fade out by using opacity key frames, plus I
had used the opacity frame on the typewriters bit that
shows where you are typing every 4 frames, alternating
between 100 opacity and 0.
I decided to add in my leaflet and some text for a
discount code in the bottom left-hand side of the
screen. I did this by adding in the leaflet, adjusting
the size and position, and using opacity key frames
to fade both it and the text in and out. My intention
for this was to make it seem a bit like one of those
YouTube water marks you can enable.

11. Technical Qualities - Interview
I used this type of text effect to ask
every question for my character. For
this the text fades in using opacity key
frames and is fully visible. Next the
text transitions to the top left using
the position and scale key frames to
make it smaller and fit in the top left.
My interview is also quite fast pace, with the still shots being broken up with clips or slight
zooms. This was intentional, as I was constantly thinking about the pace during this process.

12. Technical Qualities - Interview
For this transition effect I added an adjustment layer to my
timeline and add my effects onto this. The first effect I added
was noise grain, which I put all the way up to 100 percent. Then
I added some scan lines by using the grid effect on the
adjustment layer. I customized this effect using the two controls
on screen, which allowed me to change the frequency of lines,
which I changed to be very frequent horizontally, and none
vertically. I changed the feather to be 3 on the height and set
the blending mode to color dodge. next I added the turbulent
displace effect and changed the displacement to horizontal
displacement and changed the complexity from 1 to 7 +
messed with displacement a bit. I then added a gaussian-blur
onto the effect itself, so to smooth it out, clicking on repeat
edge pixels and messing with the amount. I then added a screw
by adding the transform effect, turning the skew up and then
turning off uniform scale and scaling up the height till it fills the
fame again. I then changed the contrast on the lumetric colours
tab to 100 percent. To cap it all off I added a pus transition to
the edit points and made sure it was going from south to north
and centered add cut. I then added a 50 pixels border between
the images and moved my adjustment layer so that it starts and
finishes where the transition starts and finishes. I copied these
effects over to the points where clips from the movie/trailer
played and ended.

13. For my fight scene at the end of my interview, I utilized several different effects and camera
tricks to create this.
The first example is that I used a couple of zoom effects timed with the beat of the action
music that I used. I paused my video in the premiere timeline and dragged it right to the apex
of the beat and split it in half. I then increased the scale by a small percentage and changed the
position to be higher, so to keep the character in frame.
I also utilized some strobe overlay effects In my project. To do this I overlaid some free strobe
effects (against a black background) onto my footage by selecting overlay as the blend mode.
Technical Qualities – Interview (fight
scene)
When it came to filming, he fight scene, one of the things I
kept in mind was that the punches should pass the central
vertical plain from the side they started on. This is a common technique used in pretty much all
movie punches, as it creates the illusion of characters that can be up to 3ft apart actually hitting
each other. It is, however, equally sold by the reaction of the actor who’s getting hit. I showed
this by having my actors take recoil from hits and shoves, so to make it seem more cinematic.
Start of hit
End of hit
The central plane Sped up this clip of my friend
slowly punching the wall to
make it look fast, and it cuts
with a full flash transition to
the next clip after this.
Harvey pretends to fall back with
henry merely guiding him on the
direction and on what to do. He
sells this final push by completely
falling over in the end, however I
cut out the complete fall as the
ending looks a bit fake and silly. You get a close up of henry
hitting and being pushed into
the wall. This is sped up a little
to slow the impact, and henry
was bending his elbows quite a
bit in this so to absorb the
impact.
All of this footage was colour corrected to
look a lot more blue, and uses an
adjustment layer with lumetric colours
with high whites.
I used the cut tool with 12
percent on both the top and
bottom to create cinematic bars

14. Technical Qualities – Interview
The fight scenes fast pace and strobe light effects were
inspired by Edgar wrights' style of using flashes to make
scenes more interesting. I also utilized a lot of camera
movement and zooms in the project, as he does. The
big difference is that he tends to make a boring scene
interesting with zooms and flares, where as my scene
had quite a lot of action in it.

15. Technical Qualities - Trailer
My trailer features quite a few interesting camera and videographic effects.
For these two shots, I
set up my camera on its
stand focused on me
when filming. I also
created a subsequence
of the two clips, so that
I could have a gradual
zoom over both clips,
by using the scale
keyframes to create the
gradual zoom.
For this clip I used a zoom on the action
of the door slamming, and removed the
music from the moment it slams, this
was to create a break in the sequence
that had an impact. I had moved the
music onto the next clip using the cut
tool, and removed all audio from the
video, except some audio from another
clip of henry saying ‘yup’ and my
questions, which were recorded using
my home mic on my computer.
For this sequence of clips, I split two different videos I had recorded, and proceeded to spilt between
them. I started on the face, then showing the perspective of what he was seeing. I did this by cutting the
clip into smaller segments, rearranging them to break each other up and increasing the scale
progressively in each clip. I also used the audio of him opening the envelope, which had the denoise
effect on it at 40 percent.

16. Technical Qualities - Trailer
In this clip, I removed the
actual audio from it, and
instead utilized an L-cut to
continue the audio from
the previous clip in it.
For this shot, I matched up the location of the
drawing of dog's face and the dogs face, using
multiple position and scale key frames on
both clips to make this work, as the dog
needed to be a certain size on screen. I also
used the opacity key frames to fade out the
drawing into the actual dog.
For the text, I positioned it in different corners in
quiet a few of the shots. I also put it centralized
and changed the position and scale keyframes to
make it a pear to get larger, using opacity key
frames to fade the text in and out. I also feel like
it is worth mentioning that I cut out the music on
the last slide which says ’JUST WATCH THE DAMN
MOVIE” and removed the keyframes, in order to
create. A more sudden impact.
In a lot of the footage from my videos in this, the audio was not very good. This
is due to me not having enough staff at the time of filming. I did however fix this
a bit, by using the denoise keyframes and upping the percentage to 40, then
increasing the volume level of the actual audio to make it sound less static.

17. Technical Qualities – Poster 1 –
For this poster I started off by removing the background and making the image more
saturated, plus messing with the contrast and other colour related stuff. I then
proceeded to erase most the background and replace it with a black layer. I added
another layer above this black layer (which is placed at the very back)and used the
brush tool on it to add some red a blue highlights in opposite corners. I also added a bit
of a white tint with this layer to make it look like a bit of a flashing light
I added a text layer in a type writer font, with a red outline from the blending options,
beneath the table, but above the black back/red/blue/white background.
The images on the paper where done by finding cartoony images online, using the quick
select tool on all the black bits, or certain areas where I thought it should be black,
going onto a new layer and then filling it I with black. For the text I used a chalk board
font that looks quite like hand drawing, and messed around with the proportions and
angles until it looked like they where on the lines. For all of these I would change the
opacity to make it look like it had been drawn on. I also selected parts of the mug that
needed to go above it, by utilizing the quick selection and lasso tools to create a copy of
the areas that needed to go above.
I added an image in the cup, by taking another one of my photos, and shrinking it down
to size, while using the select elliptical marque tool to make the image circularly cut
out. I also changed the opacity and tried to match it properly with the corners. I also
messed around with the colour on this, trying to make it look watery like. I did select
the lime beneath it using the polygonal lasso tool, so to overlay it above and make it
look nicer. I used a layer mask so to soften the corners and make the blend seem more
natural
I finally changed the exposure of the whole finished image, so to make the text on the
page seem like its blended in with the image better.

18. Technical Qualities – Poster 2
For my second poster I started off by removing the
background from behind the sofa and character, adding in
an office background and rotating it so that it was in line
with the sofa.
Then I took out the colour from it, changing the image
effect to gray scale. After this, I selected the hearts with
the quick selection tool and colored them in red. I then
created a lighten highlight layer and added red tints to bits
of the characters clothes. I created a new layer and
colored in the red pillow and a bit of brown on the dog (as
brown is kind of a shade of red), as well.
Then I added in some blood splash highlights, which lead
to me having to use the selection tool to make it look like
they were behind certain bits.
For the text, I started by installing and selecting the Chalk
Dust font, and then using the blending options to
customize it. I added an inner shadow (to make the
outline stand out more), a gradient overlay, to make the
red loo mucky and a black drop shadow with high opacity,
so to make it pop more against the background. I
duplicated it, and then duplicated both of those layers as a
rasterized image. I then changed the blend of this image
to multiply. I repeated this process for the different text,
and added some leaves above it, so to make it seem like
the text was on the wall. I also added in some fake credits.

19. Technical Qualities – Leaflet
To start, I in a background red layer, which I ended up
adjusting to be a red gradient, through the use of the
brush tool.
For the central Image, I first added the image in and
centralized it. I then created a very light red rectangle
behind it, I selected the blending mode of hard mix,
and changed the opacity to 71 percent. This resulted
in the image looking like a cut-out/doodle/drawing.
My leaflet uses the same title as the other poster, with
the same blending and duplication as it. The 10
percent off took awhile to do, as for each new word I
hade to redo a lot of the overlaying, and since the are
3 words of different sizes, it took quite some adjusting
to make it look right.
I used the Bradly hand font, and a black shadow
angled at 33 degrees, to created the bottom text,
keeping it in line with the middle vertical plane.
I then create a bubbly looking effect by using the
pencil tool, and drawing dots of various sizes, by
changing the size using the [ and ] keys. I took care to
make sure I spaced them out and made it look like the
wasn’t much blank red space, while also trying not to
overpopulate it.

20. Aesthetic Qualities
I think that my overall aesthetic qualities where quite good for a piece of work that
was restricted by a student budget, and a lack of much experience doing this type of
project before. The lack of budget and equipment restricted me to having to borrow
a camera from college, my grandparents and use my phone. The result of using
different recording devices meant that it was harder for me to make the videos blend
as well with the differently shot footage, as one of the cameras was too warm and
not as high quality as the iPhone footage or college camera footage. I do think that I
managed to make the footage look similar enough to fix these issues in both the
trailer and the interview.
I also realize that the lighting in some of the footage is not as good as it should have
been, as some bits, as In one of the scenes I relied on natural light (sitting down
trailer), and in other ones I had set up the proper lighting procedures (the interview
sitting down bits).

21. Aesthetic Qualities trailer
My trailer looked nice visually, and I would say that it was quite creative, but not
extremely complex with its camera work. I like the cool tint that all the footage has, as I
believe that it keeps a nice constant feel to the work, as I had gone through the different
parts of footage and colour graded them differently for each clips, so that they would look
much more similar overall.
I enjoyed the camera shot above the character quite a bit, as I found the context of a
therapist doodling quite funny, while also thinking it was a visually interesting shot.
Visually speaking, the last part of the trailer (puppy therapy scene) is quite simple and
doesn’t really fit with the thyme of the previous footage and the general visual and aural
mood.
In order to improve this, I would remove most of the last scene, reshoot some of the
footage before it to provide more context and length to the trailer, and get rid of all the
text. I would also add an aftereffects text zoom dramatic intro; however, it was too
complex for me when constricted with time.
Strengths: Visually appealing (looks quite nice), good editing (the editing was quite
smooth and varied),
Weaknesses: Incoherent (hard to understand what the trailer is supposed to be about,
has some quite random bits I it), too much blank space (end screen is just a black screen
with some text on it, which is not very visually appealing).
The fight scene also features the use of graphics
of overlaid strobe light effects to help with
transitions and making the scene look a lot
more visually appealing to my audience. I also
used quite a bit of colour grading in this footage
to make it match the cooler tone.

22. Aesthetic Qualities interview
My interview looked nice visually, and I would say that it was quite creative. The
interview was in my opinion a much better piece of work than the trailer, as it
feels lot smoother than it, also some of the visuals in the interview far surpass
the trailer; with a lot of interesting glitch effects helping create a smooth and
visually interesting transition, and a nice-looking typewriter effect that helps to
elevate the professional interview mood.
The camera set up with the stills was quite nicely broken up by clips of footage,
either cut to or overlayed (with a tv transition effect), broken up with slight
constant or sudden zooms when footage about said topic is not recorded. This
helps to create a much more fluid motion to the whole project, making it more
visually appealing as a viewer.
If I could improve anything, I would go back and change the location that the
video was shot, as although it was a decent location, the backdrop was not the
most professional, plus the natural light which helped to light up one side of my
face kind of ruined the effect of the other light source; so, I guess I would also
change the time of day the video was shot.
Strengths: good pacing and smooth transitions (the video doesn’t drag on too
long and gets through what it needs to, it also transitions to the other clips in
way that looks nice), manages to make still camera shots more interesting with
zooms.
Weaknesses: not particularly complicated camera angles when shooting an
interview, not quite as interesting for a video concept.
Cinematic bars make it
look more professional

23. Aesthetic Qualities Poster 1 I think that this work looks nice
and is quite creative. It has a
much more creative thyme than
the other two, however I feel as
though it is visually the least
appealing. I really like the idea
of using the notebook the
therapist was doodling in and
using the doodles in this photo
to explain the plot. (excluding
the arrested bit, as I cut that to
due to it not really making much
sense even in context.) I would
firstly, change the blue in the
top right-hand corner to
another shade of red, and
choose a different font for the
text that does not look so nice.
The font is not very nice and
doesn’t blend well.
Another image from the
movie in the cup, sort of
seeming like water (the lime
ruins that effect a little).
This is a cool looking visual
The font here works with the doodle thyme, also
the drawings themselves are blended in well and
look quite realistic
The red
highlight with
a bit of white
looks quite
nice against
the black, but
the blue doe
not work so
much
thematically
with the
other posters.
It does,
however, fit
with the
colours of the
videos

24. Aesthetic Qualities Poster 2 I think that this work looks nice
and is quite creative, in a weird
psychopath murderous way. I
particularly liked the colour
thyme of black and white with
only red highlights that pop
against it (inspired by Schindler
list, which s a great example of
black and white with colour.)
Personally, I would improve the
theme of the poster, as it does
not come across as very a
comedic/action type of poster.
Blood does not really fit with it,
and the only thing I have to say
is that I clearly was just trying to
throw splashes of red in, which I
could have done easily if I had
not been trying to pretend that
the settee was not red.
However, I do still think that the
splash of blood red looks quite
nice for little bits of highlights.
Brown is a
shade of red, so
brown on the
dog is shown
Settee was red,
but is gray so to
pretend it was
not red.
List of credits/info at the bottom, which
helps to give it a much more realistic
poster look
Splashes of
blood to add
redder to it,
doesn’t fit in
terms of genre,
but fits colour
style wise.
Bloody looking font that was also used on leaflet (looks more like a
sticker on leaflet though). The font looks nice and has a variety of lighter
and darker red colour so to add more texture to the bloody font

25. Aesthetic Qualities Leaflet I think that my work looks good
visually and is quite creative. I
quite like the much more
drawing/cartoony feel to it. I
would improve the gradient of
red to lighter red, as I originally
just used the brush tool with its
smooth edge. So, I would
instead use the regular old
gradient tool. The poster is quite
colorful and easy to read.
Red colour scheme fits
with theme of the
posters.
Obvious colour difference.
Text looks nice and like a
sticker, with a nice mucky
writing sort of look going
for it.
The different sized white
dots/bubbles help to add more
texture and variety, filling in what
would be red blank space, making it
look much nicer visually.
The image looks hand
drawn and is a nice
red/white blend colour that
fits with the color scheme
well.
This text looks nice and fits with
the style decently, adding some
variety to the piece with it being a
different font.

26. Audience Appeal - RESEARCH
When researching for my project, I concluded that I would aim my project towards teenagers closer
towards being adults. An audience that would appreciate some of the satire and childish comedic bits in
my work.
After this I started watching trailers, clips of movies and looking at posters in the action-comedy genre
that I had my heart set on. This allowed me to develop a clearer idea of what it was that I wanted to
create, as well as gaining a greater understanding of some of the main features of trailers/posters/clips in
my genre, which helps me develop a clear image of my audience’s taste.
I did further research into my audience by creating a survey with subject related questions and getting
people within my target audience to answer it. This research enabled me to aim my projects posters,
trailer and interview towards the specific audience while molding its foundations, and throughout the
whole process.
Focusing on the questions, one of my more important questions was asking what the audience believed
to be the most important aspect hen it comes to comedy movies. The reasoning behind asking this
question was to get an idea as to what sort of specific aspects my target audience look out for in terms of
mood for comedy trailers/related media. The responses lead me to understand that pacing was one of the
most important aspects of the final video products. This gave me my first objective to work towards with
the poster: keeping a smooth and fast pace.
I worked towards making my final product with this in mind, trying to keep my interview interesting and
well paced, by including clips of scenes, camera zooms and interesting video graphics to keep a constant
relatively fast leveled pace.

27. Audience Appeal – interview arrows
bit
While I had not originally intended to make an
interview, I later in the project decided it would be a
good format to show some clips from the movie in a
comedic way and would open a lot of opportunity
for satire and semi dark humor. One of these such
jokes was the name of my character being ‘Chunk
Nervuse’ which was intended to sound like Chuck
Norris, which was a joke about how the interview
was a bit of a mick take about celebrity interviews.
This appeals to my target audience using silly and
insider jokes. For example, my character starts
taking about a silly story where a director is chasing
a seagull across the sets. This is a ridiculous and
clearly made-up story.
Character starts
smiling and nearly
laughing with tone of
voice indicating
humor

28. Audience Appeal – fight scene
Another question that I asked was about the
fight scene that I was planning for my
project. I asked my audience what they
believed to be the best situation for my fight
scene. Their vote was split between the
character winning easily, or the character
winning while also taking a few hits.
Ultimately, I decided that I would go with the
character taking a few hits, so to make it
more realistic. This fits with the wants of the
audience to have the character win, while
also allowing room for comedy, however the
fight scene didn’t really feature much
comedy in it, but still looked visually
appealing.
Furthermore, the fight scene also features
the use of graphics from my experiments,
where I used some overlaid strobe light
effects to help with transitions and making
the scene look a lot more visually appeling to
my audience. I also used quite a bit of colour
grading in this footage to make it
Hits the wall and takes the
impact
Gets hits in and wins, which satisfies
the audiences want for the character
to win

29. Audience Appeal - Trailer
My trailer appeals to my target audience using dark
comedy, as my questionnaire revealed a slight preference
to it. The dark comedy in my trailer comes from the main
characters grief, and how the therapist seems not to care
abut any of it, despite the fact he is supposed to be acting
professionally when dealing with someone who has gone
through some trauma.
Further dark comedy is used by the obvious emotional
manipulation of having a cute puppy, and using text tell
people that a puppy will be upset if they don’t go. This
appeals to y audience, as one of my questions was if I
should have a cute puppy in it or not, to which they said
yes. And, it is quite clearly a joke, as it drags on for quite a
while, and ends in an abrupt and direct note.
Therapist is here doodling, which
shoes his lack of care for his client.
It is also quite humorous, as it lays
on the note taking trope of
therapists, while appealing to the
audience through how childish
and silly the character of the
therapist clearly is.
The therapist is here holding back
a laugh, and sarcastically says
“that’s unfortunate”. This is the
therapist showing how little he
cares, and how he is a bit of an
arse. This appeals to the audience,
as it is quite a dark bit of humor.

30. Audience Appeal – posters
My first poster is probably the best of the two posters, as it hints towards the plot of the movie in a humorous way, with
the plot being described using doodles. With little phrases such as ‘crazy kid’ or ‘doggo’ (with a silly doodle of a dog to
accompany it), the poster achieves its humorous objectives and conveys that to the audience. Furthermore, this poster is
quite colorful and easy to read, which I had found out where quite important based off results from my questionnaire.
The second poster is much more focused at conveying the suggestion of dark humor, with Henry's character being much
more of a bloody mess, while also stroking a puppy. One of the questions I had asked my audience in my questionnaire was
whether they preferred dark comedy, light comedy or a mix of both. Dark comedy had many more votes than light comedy
(which got 0), with most of my audience wanting a mix of both. In terms of mood from the trailer and interview this bloody
look to a poster does not really make all too much sense with the running theme, but still appeals to the audience.
My Leaflet appeals to my audience through its bright colorful look and simplistic layout, which my audience is looking for. It
is designed to be a promotional voucher and appeals to my audience through the offer of getting a discount. The bright red
colours also help catch peoples eyes.
Poster 2
Poster 1 Leaflet

31. Peer
Feedback

32. Feedback1: Harvey Holmes
• What did you like about the product?
– I liked the idea of product and how the transitions
worked really well. the idea of therapy was also really
good.
• What improvements could have been made to
the product?
• The one thing I would improve is probably the puppy
therapy clips as it goes from a very good trailer at first to
the end looking like it was a tiny bit rushed

33. Feedback2:
• What did you like about the product?
I like the choice of colour. I think the red and white work well together.
I like the circles around the sides that fit with the colour scheme.
I this that the choice of fonts looks effective.
• What improvements could have been made to
the product?
I feel like the photo is slightly over exposed as some of the details have been lost in
the background and on the face.

34. Feedback3:
• What did you like about the product?
• I really like that you’ve gone into the effort to. Create this interview type video
with the director, I feel as if it helps add just that bit more comedy to your
project.
• I thought that your editing techniques for the trailer were really good too, the
timing of the music cutting out worked perfectly. Then the scene of the actor
looking at the drawing of the dog was funny, but paired with te jumping
between looking at thee character and the picture really helped
• What improvements could have been made to
the product?
• I feel as if you maybe needed to try and gather more footage for your
trailer to really help get across what the film would be about.

35. Feedback4:
• What did you like about the product?
– Everything was filmed very well, the camera angles are excellent and the
lighting is also very good;
– I liked the font used in the leaflet, is very bright and bold and draws attention;
– My favourite poster was poster 2 not only because of the same font used in
the leaflet that I liked, but also the way the colour red was used is very
interesting, there is red in the character’s eyes which could be some sort of
foreshadowing, and I liked the blood stains.
• What improvements could have been made to
the product?
– The only thing i’d say I didn’t like is the colour of the leaflet because it is too
bold and bright.

36. Peer Feedback Summary
• What do you agree with from your peer
feedback?
• I agree that my Leaflet is over exposed, that it
is a bit too bright when compared with the
others, and that I should have filmed more
footage for my trailer.
• What do you disagree with from your peer
feedback? Not really. I do not particularly like
my trailer, and most people seem to like the
interview more.

37. Peer Feedback Summary
I would make my leaflet less bright and change the
exposure of the photo I used. This is because the
leaflet is a bit too flashy red, and the image does not
have too much detail on it.
I would record more footage for my video, as I did
not have enough when making my trailer.