The document provides 5 ways to boost event marketing: 1) Modernize email marketing with calls to action, audience segmentation, offers of value, and images. 2) Make use of collected data. 3) Maximize content from events. 4) Build a community of event partners. 5) Create a consistent and recognizable brand identity.

1. 5 Ways to Boost Your Event Marketing
1
!
Katie McPhee | @ktmcphee | November 2014

2. 5 Ways to Boost Your Event Marketing
1. Modernise email marketing
2. Treasure data
3. Maximise event content
4. Build a community of event partners
5. Create a consistent and unmistakable brand

3. 1. Modernise email
marketing

4. 1. Modernise email marketing

5. 1. Modernise email marketing

6. 1. Modernise email marketing
1. Always have a call to action
2. Know your audience and
segment accordingly
3. Offer value - be it a giveaway, an
offer, or important news
4. Be strategic and set goals
5. Include images

7. 2. Treasure data

8. 2. Treasure data

9. 3. Maximise event
content

10. 3. Maximise event content

11. 3. Maximise event content

12. 4. Build a community
of event partners

13. 5. Create a consistent
& unmistakable brand
Managing your
festival brand

14. Have an event page that matches your brand

17. Summary
1. Modernise email marketing
2. Treasure data
3. Maximise event content
4. Build a community of event partners
5. Create a consistent and unmistakable brand

18. Thank you
Katie McPhee | @ktmcphee