The document discusses what makes great PR for Kelloggs according to the team at IMPACT Communications Australia. Tenacity in delivering on campaign objectives, building trust with clients, creativity in strategy, making nutrition appealing through newsworthy hooks, the importance of social media and bloggers, having strategy tied to creative ideas, listening to stakeholder perceptions, and fully understanding the target audience were all highlighted as important factors for successful Kelloggs PR. The team at IMPACT Communications Australia provided their strategic counsel and expertise across various roles to deliver quality PR outcomes for Kelloggs.

1. What makes great Kelloggs PR? IMPACT Communications Australia and its FMCG team answer

2. What makes great #kelloggspr? Allison says tenacity “ A drive to deliver; to keep going until we’ve achieved the campaign objectives Allison Lee, Owner & Director, Provides strategic counsel

3. What makes great #kelloggspr? Nicole believes its trust “ Working with clients that entrust us with their vision and objectives” Nicole Webb, Owner & Director, Provides strategic counsel

4. Frances Dwyer, Group Account Director Provides quality assurance and manages project delivery What makes great #kelloggspr? Frances considers it to be creativity “ Crisp, creative minds add oomph to PR strategy”

5. Laura Cario, Account Manager Specialises in food and nutrition PR What makes great #kelloggspr? Laura recommends making nutrition sexy “ Good food needs to be newsworthy; even health needs a ‘hook’”

6. What makes great #kelloggspr? Lorraine says social media must-have “ Bloggers are the new heroes of branded conversation and are highly influential” Lorraine Turley, Account Manager Day- to-day client advice & blogger outreach

7. Jenni Ellard, Account Manager Day-to-day client advice and media specialist What makes great #kelloggspr? Jenni believes in strategy “ Creative ideas are important, but they must be firmly tied strategy to secure outcomes”

8. What makes great #kelloggspr? Kim believes in listening as well as talking “ PR is not just about the company’s position; its about how the client is perceived by its stakeholder” Kim McMillan, Account Executive Provides account support

9. What makes great #kelloggspr? Monique believes in fully understanding the target audience “ Any client needs to be focused on the target audience to secure earned media and consumer pull-in” Monique Fenech, Director of Business and Communications Provides media and audience insight and analysis

10. IMPACT Communications Australia level 2, 67–69 murray street, pyrmont, nsw telephone: +61 2 9519 5411 • facsimile: +61 2 9519 5422 @Alli_IMPACT_PR @impactcommsau allison@impactcommunications.com.au • www.impactcommunications.com.au We hope to meet with you to discuss the Kelloggs PR brief