Key questions you’ll be able to answer from this presentation: 1) What is your email strategy? Are you still “blasting” like it’s 1999? 2) Are you complying with the opt-in regulations? Is your email marketing “Permission based”? 3) How can I be confident that the emails on my list are fully opted in? 4) Do you understand blacklists and the importance of avoiding them? 5) How does the Eventbrite invitation tool help deliverability of your invitations? 6) What email integrations does Eventbrite connect with and how can I leverage them?

1. Getting Results With Email Invitations
Simon Dunant – Senior Product Specialist, Eventbrite
#britespaceldn

2. What’s Your Email Strategy?
• Are you “email blasting?”?
• Are your emails making it past
the spam folder?
• What would it feel like to get
your own email?

3. Permission Marketing
• Seth Godin Coined The Phrase in
1999
• It’s 15 years old, but it still
works…
• Since 2003 Opt In in the UK is
required under the The Privacy
and Electronic Communications
(EC Directive) Regulations 2003

4. Are They Opted In?
• What is the source of your email
lists? Are they expecting Your
email?
• Avoid purchasing lists of email
addresses. You don’t know the
history of the contact.
• Make sure joint venture partners
are aware of opt in rules too.

5. Bounce Rates & Blacklists
• Email providers use bounce rates as a measurement
of your opt in compliance
• Blacklists: What they are and how to avoid getting
listed on them

6. Eventbrite Invitation Tool
• Eventbrite has it’s own
integrated email invitation tool
• Auto population of key event
data from your event page.
• Eventbrite servers are optimized
for high delivery
• Customize the invite email body
for your audience

7. Integrated Delivery Reports
• See email invitation
stats in real time
• Quickly clean up
any bounces or
unsubscribes
• See who converted
and purchased a
ticket from the
invite

8. External Mail Integrations
• Integrate with popular external
mail providers
• Eventbrite integrates directly
with Mailchimp and
EventKingdom
• External mail providers allow
you to send more email invites
via paid plans

9. Questions?
Up Next: Tim Watson - Zettasphere