Social networking always starts with the profile. This is your chance to tell others who you are, what you do and what value you add to the world. It's where other social media bods will go to gather more information about you and to determine if you are are, in fact, who you say you are in practice. The perfect social media profile for LinkedIn has five different elements: the photograph, the headline, the summary, your contact details and of course some activity on LinkedIn itself.

1. 5 TOPS TIPS …..
for the LinkedIn perfect profile

2. 1. Smile for the camera!
• Add a profile photograph
• Smiling engages viewers more effectively
• People scan the photo first and then read the headline

3. 2. Think ‘Daily Mail’
• Use all 120 characters and not the default ‘latest position’
• Think like a searcher
• Use keywords for search

4. 3. Summarise carefully
• It should be based in the present but informed by the past
• Tell people what they can expect from you
• Use all 2,000 characters, almost half a page of A4 paper

5. 4. Don’t be shy
• Use All the contact details. You do want people to contact
you, don’t you?
• Consider adding them elsewhere in your profile too
• If you don’t want to give a phone number use a redirection

6. 5. Be active
• Your activity list should not just be new connections
• Share your own business focused posts
• Share others status updates .. In fact, just share!