Simple Tools & Tips for Measuring Social ROI


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How can you measure the return on your investment of time (ROI) on your activities on the likes of Facebook and Twitter without spending a fortune? The trick is to decide what your goal is and then look for the ways you can track your impact with the everyday tools we have at our disposal on the web already.

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Simple Tools & Tips for Measuring Social ROI

  1. 1. Simple Tools & Tips for Measuring Your Social ROI<br />
  2. 2. Why Measure Social ROI?<br />“If you don’t know where you’re going, any road will take you there”.<br />In other words understanding what SUCCESS looks like means you can plan to achieve it.<br />
  3. 3. What’s Your Goal?<br />
  4. 4. Increased Website Traffic<br />Use Google Analytics To Check Each Social Profile<br />
  5. 5. More Newsletter Signups<br />Number of people signing up<br />Check number of forwards<br />Open rates of mails and newsletters<br />Check what people are clicking on – take it a step further and see if the people that clicked took an action<br />Number of downloads if you are sharing whitepapers or documents<br />
  6. 6. Check the Number of People Signing Up on a Daily Basis<br />
  7. 7. Monitor the effectiveness of the campaign – opens, shares, likes and clicks<br />
  8. 8. Check what people are clicking on – take it a step further and see if the people that clicked took an action<br />
  9. 9. Greater Engagement<br />Use to track clicks<br />Find out your Klout score<br />Use Facebook insights<br />Track comments, retweets, direct messages, replies on Twitter<br />Check blog comments, shares and likes<br />
  10. 10. Use your account to track clicks<br />
  11. 11. Keep an eye on your Klout Score – monitor the mentions, retweets, likes, comments and recommendations<br />
  12. 12. Facebook Insights offer depth and understanding of your page fans<br />Facebook Mail Campaign<br />
  13. 13. Track mentions, re-tweets and replies on Twitter<br />
  14. 14. Blog comments should be followed up and replied to – unless they are spam!<br />
  15. 15. Fewer Customer Complaints<br /><ul><li>Fewer emails in your inbox
  16. 16. Increased use of Direct Messages on Twitter if you are picking up on messages
  17. 17. More testimonials praising you
  18. 18. Doing more work with clients on Facebook and Twitter</li></li></ul><li>You may have fewer emails coming in, more testimonials, more people using Facebook and more Direct Messages asking questions<br />
  19. 19. Greater Profitability<br /><ul><li>Increased sales at the time you run a campaign
  20. 20. Lower marketing budget as you ditch the advertising and leaflets
  21. 21. Automation increases productivity and reduces staff costs
  22. 22. More recommendations, reviews and ratings mean less time convincing people to buy</li>