Social Media: What's All the Fuss About?


Published on

Social media is the hot topic in marketing today but what’s all the fuss about and how can you make LinkedIn, Facebook, Twitter or Google+ work for your business?

This seminar will demystify the world of social media and offer top tips and practical information about how you can use Facebook, LinkedIn and Twitter to help drive sales for your business.

This presentation is for social media virgins and anyone who has put a toe in the water but is still unsure about whether they are really reaping the rewards.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Social intelligence:EmpathyListeningSocial CognitionSynchronySelf PresentationInfluenceConcern
  • Social Media: What's All the Fuss About?

    1. 1. © Linda Parkinson-Hardman 2013Social MediaWhat’s all the fuss about?
    2. 2. What We’re Doing Today• Bust a few myths• Share some real life examples• Write a simple strategy• Discuss the options
    3. 3. A social network is a social structure madeof individuals (or organizations) called"nodes," which are tied (connected) by oneor more specific typesof interdependency, suchas friendship, kinship, financialexchange, dislike, sexual relationships, orrelationships of beliefs, knowledgeor prestige.(
    4. 4. Some Stats To Whet The Appetite• Companies that use Twitter average 2X more leadsthan those that dont.• Companies with 1000+ more Twitter followers get 6Xmore traffic.• 45% of marketers note social media has a belowaverage cost-per-lead compared to other channels.• 62% of companies using LinkedIn for marketing haveacquired a customer from it.• 52% of companies using Facebook for marketing haveacquired a customer from it.• 44 % of companies using Twitter for marketing haveacquired a customer from it.
    5. 5. WHY?• Myth – it takes too much time• Example – CrowdfundingThe most important question to ask before embarking on asocial media marketing campaign is WHY?
    6. 6. What’s Your BIG Goal?• Build brand or business awareness• Drive traffic to your website• Provide Customer Care• Lead Generation• Community Building
    7. 7. What’s Your SPECIFIC Goal?• Promote a specific product or service• Acquire sign-ups to your newsletter/mailinglist• Increase the numbers of fans, followers orconnections• Find the perfect ‘person’• Market an event
    8. 8. Who?• Myth – My customers aren’t on the networks• Example – Thursday ThrongYou need to know who you are going to be talking too,this means breaking the audience down by category.
    9. 9. Five Groups to Work With• New and existing customers• Competitors• Suppliers• Staff, trustees, volunteers• Intermediaries
    10. 10. What?• Myth – I don’t have anything to say• Example – Hive Beach CafeOnce you know the who then you can decide the what.
    11. 11. Content Types• News and views• Articles• How to videos• Photographs• Presentations• Resources• Other people’s stuff …..!
    12. 12. Where?• Myth – I must join every network• Example – Jalopy PizzaThe social networks are not all born equal and where youchoose to share will be dependent on the who and the what!
    13. 13. The Social Networks
    14. 14. What’s LinkedIn Good For?• Insight and research into potential customers• Establishing credibility and authority• Peer group support and learning• Identifying possible customers• Focus for company wide social networking
    15. 15. What’s Facebook Good For?• Relationship building• Promotion of business pages• Research into users and competitors• e-Commerce• Sharing content• Advertising• Friends Recommendations
    16. 16. What’s Google+ Good For?• Website search engine optimisation• Hangouts• Keeping up with industry news• Sharing content• Customer support• Establishing authority in Google searches
    17. 17. Content Sharing Networks?
    18. 18. What’s Slideshare Good For?• Establishing expertise• Sharing content across multiple networks• Showcasing a portfolio of documents• Lead generation
    19. 19. What’s YouTube Good For?• Sharing ‘how to’ videos across multiplenetworks• Telling stories about your business• Highlighting your business and/or brand• Demonstrating expertise
    20. 20. What’s Pinterest Good For?• Women and crafters• Telling stories about your business• Highlighting important events• Inspiration• Friends Recommendations
    21. 21. What’s Flickr Good For?• Sharing galleries and portfolios across multiplenetworks• Website search engine optimisation• Illustrating the business with images• Establishing a ‘brand’
    22. 22. Blogs and Microblogs?
    23. 23. What’s WordPress Good For?• Website search engine optimisation• Sources of industry news and comment• Sharing content• Improving engagement with fans andcustomers• Customer support and information
    24. 24. What’s Twitter Good For?• Broadcasting news to a large audience• Product and service research• Asking questions, getting quick answers• Monitoring competitors• Realtime communication and support• Sharing media quickly
    25. 25. Social Bookmarks?
    26. 26. What’s Delicious Good For?• Website search engine optimisation• Providing material to share online• Useful list of helpful personal materials• Company wide bookmarks
    27. 27. When?• Myth – I must respond immediately• Example – Newlands TrainingSometimes people just aren’t around when you are. Sometimesyou need to think about when they are going to be paying attention.
    28. 28.
    29. 29. How?• Myth – I don’t know how to do it• Example – Amanda J MolyneauxNow that you know why you’ll be using social media, who you’ll betalking to, what you’re going to say, where and when; you just have toFigure out the how!
    30. 30. 9 Simple Actions1. Pick one thing to work with and one audience to share it for2. Write or create something at least once each week3. Re-use anything you have lying around4. Add it to a blog or your website – anywhere that someone canleave a comment5. Then link to it from your chosen network6. Reply to comments and interactions in each network once a day7. Find people and companies to like and follow8. Share their stuff with your growing network too.9. Rinse and repeat with the next topic, audience or network!