Arts301 lecture #2 11 march 2013


Published on

ARTS301 Work Integrated Learning course, 2nd Lecture, Autumn 2013

Published in: Education
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Arts301 lecture #2 11 march 2013

  1. 1. Lecture  #2  Prac,cal  Job  Engagement   11th  March  2013  
  2. 2. Appling  for  a  job  EMAIL  ETIQUETTE    
  3. 3. Email  Communica,on  •  Keep  your  emails  short   and  to  the  point.    •  Use  short  sentences.  •  Make  sure  your   grammar  is  correct.  •  Spelling  must  be   perfect.  •  Use  the  key  words  in   the  ad.  
  4. 4. Basic  Rules  •  Make  sure  your  opening  line  is  intriguing   (because  that  is  what  they  will  see  if  they  have   Outlook  Preview  switched  on)  •  Make  sure  your  Subject  line  sums  up  the   content  in  your  email  •  Make  sure  that  both  your  first  and  last  name   will  be  seen  in  the  “from”  line  •  Include  a  link  to  your  LinkedIn  profile    
  5. 5. In  General  •  If  someone  introduces   you,  make  sure  you  cc   them  when  your  start   the  correspondence  •  Be  formal  and  respecUul  •  Keep  your  emails   concise  •  Don’t  mark  your  email   “high  importance”  or   “low  importance”  
  6. 6. Ques,ons  •  If  you  are  asked  a  ques,on(s),  be   careful  to  read  it  carefully,  and  then   respond  directly  to  all  ques,on.  If   you  don’t  know  the  answer,   acknowledge  that  in  your  response.    •  If  you  are  responding  to  an  ad,   carefully  study  the  copy  in  the  ad   before  responding.  Note  the  key   words.  Use  those  words  in  your   response.    •  Ideally,  incorporate  key  words   rela,ng  to  a  job  into  your  resume   to  customize  it  to  the  posi,on  
  7. 7. Don’t  Abbreviate    •  Don’t  use   abbrevia,ons.  •  Don’t  use  acronyms  •  Try  to  avoid  jargon   peculiar  to  a  specific   job  •  Don’t  use  all  capital   le]ers,  or  all  lower   case.  Write  in  lucid   sentences.  
  8. 8. Respond  Fast  •  Don’t  wait  24  or  48   hours  to  respond  to   a  business  email.  Do   it  now.  •  Don’t  use  emo,cons   or  smiley  faces.  •  Proof  read  your   emails  before  you   hit  “send”.    
  9. 9. Cover  Le]ers/Emails  •  Drac  your  cover  email  in  Word  and  the  copy  check  it  yourself.  •  Then  get  someone  else  to  proof  read  it.  •  Make  sure  that  it  says  what  you  want  it  to.    •  Remember  that  your  key  proposi,on  is  what  you  can  add  to  their   business,  not  what  they  can  do  for  you.    
  10. 10. Applying  for  a  job  DO  THE  RESEARCH  
  11. 11. Know  About  The  Company  •  Read  their  web   site  •  Know  who   owns  the   company  •  Read  any  news   stories  about   them  
  12. 12. Know  About  The  People  •  Know  who  the  execu,ves  are  •  Search  for  them  on  LinkedIn  •  Read  their  profiles  
  13. 13. Know  The  Customers  
  14. 14. Communica,ng  your  UVP  YOUR  RESUME  
  15. 15. Don’t  Put  Data  In  The  Header  •  Don’t  use  the  header  for  your  name  and   address.    •  Don’t  use  tables.  Keep  formagng  technique   simple.    •  Automated  readers  will  discard  that  info  and  it   will  be  lost.  
  16. 16. Spelling  And  Punctua,on  •  Spelling,  punctua.on  and   mistakes  tell  employers  that  you  dont  pay   a8en.on  to  details.  •  Simply  running  a  spell  checker  over  your   resume  isnt  enough.  You  could  end  up  with  a   sentence  like  this:  "Please  find  the  a]ached   resume  that  highlights  all  my  kills.”  
  17. 17. No  Photos  In  Your  CV  •  Unless  its  specifically   requested,  leave  out   photos.    •  Race,  ethnicity,  and  age   should  not  be  taken  into   account  and  including  a   photo  can  make  that   harder  for  someone   reviewing  your   applica,on.  
  18. 18. No  Pa]erns  Or  Background  Colour  •  Submi?ng  a   resume  on   coloured  paper  is   o@en  a  red  flag  to   employers  not  to   hire  you.  •  Coloured  paper   can  make  it   difficult  to  read   the  text  and  is   simply  irrita,ng.   S,ck  with  white.    
  19. 19. Keep  It  Simple  •  Throwing  in  too  much  informa.on  will  confuse   and  irritate  your  reader.      •  Not  tailoring  your  resume  to  fit  the  posi,on   youre  applying  for  tells  the  employer  youre   lazy  and  it  makes  it  harder  for  them  to  figure   out  where  to  place  you.    
  20. 20. References  •  "References  available   upon  request"  wont   cut  it..    •  Of  course  you  have   references!  
  21. 21. Descrip,ve  Words    •  Using  buzzwords  like   results-­‐oriented,  team   player  and  mo.vated  could   kill  your  chances.  •  Steer  clear  of  adjec,ves   like  innova,ve,  mo,vated   and  dynamic.  They  have   lost  their  impact.  Focus  on   quan,fying  the   contribu,ons  you  have   made  instead.  
  22. 22. Public  Not  Personal  •  Hobbies  that  are  not  of  an   “achievement  oriented”  person  may  make  you   appear  “different”  rather  than  well-­‐rounded.    •  Chari,es  you  support  or  membership  in  a   professional  associa,on  are  be]er    
  23. 23. Layout  And  Design  •  Paragraphs  with  long   sentences  are  a  pain   to  read.      •  Maximum  of  3  to  4   bullets  per  job  that   you  have  done.  
  24. 24. Play  It  Safe  •  Using  an   unprofessional  email   address  is  unhelpful.      •  Humorous  email   addresses  might  be   fine  for  personal   correspondence,  but   not  when  applying   for  a  job.  
  25. 25. Contact  Info  •  Don’t  forget  your   contact  informa.on.    •  Include  phone  number   and  current  address.      
  26. 26. Triple  Check  The  Copy  •  Nothing  sends  a  resume  to  the  shredder  faster   than  addressing  it  to  the  wrong  company.  •  Make  sure  you  address  your  CV  to  the  right   company.  
  27. 27. Accomplishments  Not  Responsibili,es  •  Mistaking  for  accomplishments   will  greatly  reduce  the  impact  of  your  resume.  •  If  you  want  a]en,on,  explain  how  you   brought  value  to  the  company  you  worked  for   -­‐    not  that  you  did  your  job.  
  28. 28. If  You  Apply  But  Don’t  Hear  Back  •  Don’t  take  it  personally!    •  They  are  not  being  rude…  •  This  is  not  a  failure  on  your  part.    •  It  is  just  that  they  are  too  busy  and  perhaps   you  just  aren’t  important  enough.  
  29. 29. Acer  you  apply  REASONS  YOU  DON’T  HEAR  BACK  
  30. 30. #1  You  aren’t  qualified.  •   If  a  job  descrip,on  specifies  3-­‐5  years  of   experience  and  you’re  a  recent  graduate  with   one  internship,  you  probably  won’t  get  a  call.    •  To  avoid  disappointment  –  don’t  apply  for   jobs  where  you  aren’t  qualified.    •  Paradoxically,  bob  descrip,ons  are  wri]en   with  the  op,mum  person  in  mind  with  a  view   to  gegng  people  who  aspire  to  do  the  job.      
  31. 31. #2  You  Haven’t  Keyword-­‐op,mized   Your  Resume  Or  Applica,on.  •   Job  descrip,ons  are  ‘salted’  with  keywords   specific  to  a  set  of  skills  the  company  seeks.    •  A  close  read  of  the  job  descrip,on  is  a   necessity,  and  then  keyword-­‐op.mizing  your   CV  and  your  cover  email.    •  If  the  job  descrip,on  lists  words  in  a  certain   order,  use  the  same  order  in  your  resume.  (Do   the  research!)  
  32. 32. #3  Your  Resume  Isn’t  Forma]ed   Properly.    •  Dis,nc,ve  formagng  will  set  your  resume   apart,  but  if  its  too  different  automated   programs  won’t  be  able  to  interpret.    •  Be  consistent  in  formagng  –  use  separate   lines  for  former  employer,  job  ,tle,  and  years   worked.  
  33. 33. #4  Your  Resume  Is  Substan,ally   Different  From  Your  Online  Profile.    •  It‘s  important  to  make  sure  your  LinkedIn   profile  matches  what’s  on  your  CV.    •  Jobs  worked,  employers,  years  on  the  job  and   other  details  must  be  congruent.    •  Always  tell  the  truth.  •  LinkedIn  will  help  your  keyword  op,miza,on  
  34. 34. #5  You  Weren’t  Fast  Enough  To  Apply  •  Looking  for  a  job  is  a  job.    •  Do  your  research  –  look  for  companies  you  want  to   work  for,  where  you  feel  that  you  will  fit  with  the   culture.    •  Gegng  your  applica,on  and  CV  in  early  really   ma]ers.  •  Don’t  be  afraid  to  call  acer  a  few  days  to  make  sure   that  they  received  your  CV  and  your  cover  email.  •  Check  whether  the  job  lis,ng  has  changed.   Companies  some,mes  change  a  job  descrip,on  acer   ini,al  pos,ng  
  35. 35. Computer  tools  work  for  them  as  well  as  for  you.    AUTOMATION  IN  HR  
  36. 36. Automa,on  
  37. 37. Going  to  an  interview  SOME  THINGS  NOT  TO  DO  
  38. 38. Don’t  Arrive  Too  Early  •  5  minutes  early  is  more  than  enough.  •  That  doesnt  mean  you  should  be  late,   however.    
  39. 39. Don’t  Bring  A  Takeaway  Drink   •  Dont  bring  a   cup  of  takeaway   coffee  to  the   interview.    
  40. 40. Don’t  Fidget  •  Dont  touch  your  face  or  twirl  your  hair  during   the  interview.    
  41. 41. Don’t  Wait  •  Don’t  wait  more  than  24  hours  acer  the   interview  to  write  a  ‘thank  you’  note.  •   Be  short  and  sweet,  but  specific.  
  42. 42. Don’t  Say  You  Don’t  Have  Time…  •  If  you  are  asked  to   take  a  test  acer  the   mee,ng,  take  it.    •  No  ma]er  what  else   you  have  to  do,  if  you   say  no  or  prevaricate,   you  will  have  lost  the   job.    
  43. 43. Don’t  Talk  About  Family  •  Dont  talk  about  how   successful  your  brother,   mother,  father  is.    •  Its  not  relevant  to  the   here  and  now  of  you   and  the  job  in  ques,on.      
  44. 44. Grooming  •  Dont  arrive  with  wet  hair.    •  Don’t  arrive  in  an  unironed  shirt.    •  Don’t  arrive  without  a  printed  copy  of  your  CV   and  a  porUolio  of  any  relevant  work  that  will   show  what  you  are  capable  of    •  Don’t  have  bad  breath  
  45. 45. Don’t  Be  Lost  •  Don’t  say  "I  s,ll  haven’t  figured  out  what  I   want  to  do  yet.”  •   You  may  not  have  figured  out  what  you  want   to  do,  but  if  you  want  the  job,  then  this  is   exactly  what  you  want  to  do  at  this  precise   moment  in  ,me.    
  46. 46. Don’t  Fla]er  •  Dont  tell  the  person   who  is  interviewing   you  how  great  their   company  is.    •   How  could  you  know   un,l  you  have  worked   there?  
  47. 47. Don’t  Be  Obvious  •  When  you  are  asked  what  websites  and   publica,ons  you  read,  don’t  say  the  obvious.    •  Be  crea,ve.    •  Think  out  of  the  box.    
  48. 48. Don’t  Ask  The  Hours  •  It  makes  it  sound  like  youll  be  clocking  in  and   out.    •  Theres  a  be]er  way  of  pugng  it:  "Whats  a   typical  day  like  at  this  company?”      
  49. 49. Don’t  Cri,cize  •  Don’t  cri,cize  the  other  candidates  •  Don’t  be  nega,ve  about  past  employers    
  50. 50. Don’t  Miss  The  Target  •  If  you’re  interviewing  for  an  job  at  a   newspaper,  don’t  talk  about  your  lifelong  goal   to  be  a  dress  designer  or  a  sportsman.    •  Don’t  talk  about  how  tradi,onal  media  is   dying…  
  51. 51. Don’t  Go  Without  Doing  Research  •  Spend  ,me  looking  around  the  company  website.    •  Interviewers  will  ask  you  what  your  impressions   are  of  the  company  and  will  expect  you  to  have   some  knowledge.  
  52. 52. Don’t  Say  You  Have  No  Ques,ons  •  You  have  to  at  least  ask  ONE   ques,on,  and  it  should  be   reasonably  specific  •  It  should  be  about  the   business,  and  not  about  the   social  ac,vi,es  of  the   employees…    •  And  don’t  ask  personal   ques,ons  of  the  interviewer…    •  And  don’t  ask  about  career   advancement  within  the   company.  That  is  a  given…      
  53. 53. Going  to  the  interview  AT  THE  INTERVIEW  
  54. 54. Eye  Contact  •  How  do  you  get  the  balance   between  looking  shicy  and   looking  like  you’re  about  to   challenge  your  interviewer  to  a   duel?    •  “If  you  have  an  interview  with   somebody  for  40  minutes,  and   you  leave  and  don’t  know  what   colour  their  eyes  are,  you  haven’t   maintained  good  eye  contact.  You   want  to  really  look  at  them  and   connect,  but  you’re  also  going  to   look  away  some  of  the  ,me.”  
  55. 55. Eye  Rolling  •  Eye  contact  can  be  good  or  bad,   depending  on  how  long  you   maintain  it,  but  rolling  your  eyes   is  never  a  good  idea.    •  Some,mes  people  roll  their  eyes   when  they  disagree  with   someone  or  when  they  think  the   other  person  has  said  something   stupid.  Become  cognizant  of   what  you’re  doing  so  that  you   don’t  offend  your  interviewer.  
  56. 56. Posture  •  During  an  interview,  sit   up  straight.  •  By  doing  this,  you  show   that  you’re  interested  in   the  conversa,on  you’re   having  with  your   prospec,ve  employer.  
  57. 57. Handshake  •  Your  handshake  can  either  leave  an  employer   with  a  good  or  bad  impression  of  you,   depending  on  how  you  do  it.  “You  don’t  want   to  break  bones,  but  a  firm  shake  conveys  a   more  posi,ve  agtude  than  a  limp  wrist,”  
  58. 58. Tapping  •  You  may  not  do  it  on  purpose,  but  if  you’re   tapping  your  fingers  or  toes  during  your   interview,  a  poten,al  employer  may  get  the   impression  that  you’re  agitated  or  that  you   have  something  be]er  to  do.  
  59. 59. Your  Voice  •  The  way  you  say  things  will  tell  a   poten,al  employer  a  lot  about  you.    •  If  the  tone  or  pitch  of  your  voice  is   flat,  your  interviewer  will  believe   that  you’re  not  really  interested  in   the  job  –  no  ma]er  what  words  you   use  to  convey  otherwise.    •  Also,  using  words  such  as  “like,”   “um”  and  “ah”  –  will  tell  an   interviewer  that  you’re  not   confident  or  did  not  adequately   prepare  for  the  interview.  
  60. 60. Becoming  Self  Aware  •  Videotape  yourself.    •  If  you  videotape   yourself  during  a  mock   job  interview,  it  will   become  clear  to  you   what  nonverbal  ,cks   that  you  have.    
  61. 61. Peer  Review  •  Work  with  a  friend.    •  By  having  mock  interviews  with  a  friend,  you   will  have  feedback  from  someone  you  trust   who  can  tell  you  what  kind  of  impression  that   you’re  giving  off  –  and  what  nonverbal  cues   may  turn  a  hiring  manager  off.  
  62. 62. Get  Feedback  •  Call  the  one  that  got  away.    •  Call  people  you  interviewed  with  even  when   you  didn’t  land  the  job.  That  person  will  have   insight  into  your  performance  and  by  making   calls  of  this  kind  you  will  conquer  all  fears  .    •  Remember  its  not  personal.  Its  just  business.