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ACT Guerilla e-Marketing Model for Social Networking Success

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Linda Parkinson-Hardman FRSA
Linda Parkinson-Hardman FRSA
BusinessTechnology
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ACT Guerilla e-Marketing
Who am I? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What do I do? ,[object Object],[object Object],[object Object]
What am I going to do today? ,[object Object],[object Object],[object Object]
ACT Marketing Model ,[object Object],[object Object],[object Object],Customers 'see' you Then they engage with you Then they buy from you
ACT & Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
How does it work? Six Degrees of Separation: (also referred to as the "Human Web") refers to the idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is at most six steps away from any other person on earth. FOAF principle
What does this mean for ME?
But where are they?
How does it work in practice? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HA Social Networking - A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HA Social Networking - C ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HA Social Networking - T ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How does it all hang together? ,[object Object],[object Object],[object Object]
Where do YOU start? ,[object Object],[object Object],[object Object],[object Object],[object Object]
30 Day Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object]

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ACT Guerilla e-Marketing Model for Social Networking Success

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  • 7. How does it work? Six Degrees of Separation: (also referred to as the "Human Web") refers to the idea that, if a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is at most six steps away from any other person on earth. FOAF principle
  • 8. What does this mean for ME?
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