The Power of GROUP is Infinite

The Power of GROUP
is

INFINITE

The need to belong to a
group is one of the
most powerful human
drivers

To our ancestors,
belonging to a tribe or
family literally meant
the difference between
LIFE and DEATH

How much has really
changed I wonder?

We hear all the time
about how one group
or nation fights with
another group or
nation

And yet, groups can also
be powerful creators of
POSITIVE
change

We ALL belong to many
different groups
according to our family,
society, race, faith, and
even our business

Some exist in the
physical world, and
others are online

Each group has their
own set of norms,
values and accepted
behaviours

To go against these
means risking your
reputation and
possibly survival

This applies equally in
the online world as well
as the physical

Today, Facebook has
over 43 MILLION
active Pages

and LinkedIn has over
1.5 MILLION Groups

Each of these
networks has people
that
YOU
could help

But the KEY is to know
which groups
AND which people

To ensure the online
groups WORK for you
and your business,
rather than against …..

follow these
5
simple steps

1
Understand your
BUSINESS objective?

Do you want to learn,
develop, help,
collaborate or
promote?

2
Understand the
DEMOGRAPHICS

Do members have the
right knowledge and
skills?

Are they in the right
sector or even country
to help you achieve
your objective?

3
Use APPROPRIATE
Behaviour

Do members want to
hear what you have to
say in front of their
colleagues, employers,
peers, friends or
relatives?

4
Know whether you are
SELLING or SERVING

Too often we spend
time being told to
‘Buy, Buy, Buy’

When what we really
need is someone who
will simply point us in
the RIGHT direction

GIVE,
don’t take and
YOU
will get back

You have to be
ACTIVE. If you don’t
have the time to
participate, don’t start
in the first place

Ignore these 5 simple
steps and you risk
wasting time you do
not have, doing things
that do not work

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