This document provides 5 key things to know to generate business from Facebook: 1) Use a business page, not a personal profile, as Facebook's terms prohibit using a personal profile for business purposes. 2) A business page allows for brand control as everyone receives the same message and it can include an email capture form. 3) The document outlines the basic strategy and components for a Facebook business page: promotion, content, and engagement. It notes the importance of goals/planning and considering who, what, where, when, and why for content and engagement. The final paragraphs provide event details for a seminar on using social media to build a brand.