This presentation was given on November 30, 2010 at the AdAge 2010 Media Evolved conference in NYC. It focuses on how brands are embracing owned media to better connect with consumers
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The New Rules For Modern Communications: Owned Media to Agile Engagement at P...Michael Pranikoff
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Storytelling platforms are those platforms which are used by companies to promote their products. These platforms also help companies in maintaining long-term relationship with existing customers. These platforms are Paid, Owned and Earned Media
The New Rules For Modern Communications: Owned Media to Agile Engagement at P...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, given at the Public Relations Society of America 2012 International Conference in San Francisco Conference - #PRSAICON . In this presentation, topics discussed include the future of content vs. advertising, search working with social, the importance of visualizing your message, and brand engagement.
Marketing Essentials: Public Relations/Earned Media & Social Media/Owned Medi...Sports and Social Change
The core of this session is mastering communication with your target audience, through "Earned Media" (traditional news and lifestyle channels) and "Owned Media" (internal tools, such as newsletters, blogs and social media). We explore how to create news-worthy content and events, drafting a press release, building a targeted media list and how to outreach to journalists, identifying the best social media channels for your brand (i.e. – Facebook / Twitter / YouTube / Pintrest / Linkedin / Quora) and developing an internal content strategy.
Leveraging Owned Media to Manage Marketing Complexities by Hiroto Ebata of Co...iMediaIndia
First keynote speaker at iMedia Brand Summit 2012 – Hiroto Ebata, Vice President, iMarketing & System Innovation, Marketing & New Businesses, Coca-Cola Japan. With a legendary brand like Coca-Cola, Hiroto showcased how this drink connected with consumers through various initiatives, their ‘Open Happiness’ tagline which stays standard in all markets, usage of a mobile campaign in Japan, etc. View this video to know how this brand created a powerful impact & continue the legacy of Coca-Cola around the globe.
This presentation explores the following components of my personal brand: Identity, Profession, Target Audience, Career Goals, Skills, My Personal Promise, Credentials, Brand Position, and more.
Sales and marketing are struggling to fill their pipelines with quality leads. A Guaranteed Lead Program is a strategic way to distribute content and deliver qualified leads into your pipeline. This primer teaches you how.
Presentation created for the Wine Institute, the public policy advocacy group of more than 1,100 California wineries and affiliated businesses that initiate and advocate state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. The Wine Institute membership represents 85 percent of U.S. wine production and 90 percent of U.S. wine exports. Omitted from this presentation is a proprietary case study of one of the member organizations as an example of what could be done to optimize programs. Presented at the Wine Institute (425 Market St # 1000) in San Francisco on October 16, 2009.
Creating an effective PR foundation and strategies Hariom Sharan
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Presentation for BUPRSSA's 2015 PR Advanced Conference: Breaking Boundaries breakout session, Content Creation and Viral Marketing.
This presentation shows how content goes from the mind of a creative to its various platforms and gives some best practices in getting content to go viral.
This project is based on various aspects of formulating a new organizational brand and how utilizing social media is vital to maintain a strong brand in today’s society
Predicting the Turn: The High Stakes Game of Business Between Startups and Bl...Dave Knox
Predicting The Turn is your rule book for the new game of high-stakes business. As a brand marketer, venture investor, and startup advisor, author Dave Knox provides a one-of-a-kind worldview into the changing relationship between startups and Fortune 500 companies. Learn more at www.PredictingTheTurn.com
At the 2016 Astute Connect Customer Conference, I covered how brands and big companies can take inspiration from the startup world on innovation through customer service.
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This presentation explores the following components of my personal brand: Identity, Profession, Target Audience, Career Goals, Skills, My Personal Promise, Credentials, Brand Position, and more.
Sales and marketing are struggling to fill their pipelines with quality leads. A Guaranteed Lead Program is a strategic way to distribute content and deliver qualified leads into your pipeline. This primer teaches you how.
Presentation created for the Wine Institute, the public policy advocacy group of more than 1,100 California wineries and affiliated businesses that initiate and advocate state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. The Wine Institute membership represents 85 percent of U.S. wine production and 90 percent of U.S. wine exports. Omitted from this presentation is a proprietary case study of one of the member organizations as an example of what could be done to optimize programs. Presented at the Wine Institute (425 Market St # 1000) in San Francisco on October 16, 2009.
Creating an effective PR foundation and strategies Hariom Sharan
In this fast paced workshop, you will understand what elements are required to create successful PR strategies. We’ll cover from foundation to measuring PR impacts. Few successful examples of PR strategies also will be shown at the end of the workshop
Presentation for BUPRSSA's 2015 PR Advanced Conference: Breaking Boundaries breakout session, Content Creation and Viral Marketing.
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Predicting the Turn: The High Stakes Game of Business Between Startups and Bl...Dave Knox
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At the 2016 Astute Connect Customer Conference, I covered how brands and big companies can take inspiration from the startup world on innovation through customer service.
Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Buil...Dave Knox
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
1. BRANDS AS MEDIA
How Owned Media is redefining the
relationship between brands & media
2. My Company:
• 2010: Inc. 500 Fastest Growing Company
• 2009: Ad Age Top Ten Agency A-List
• 2008: Ad Age Small Agency of the Year
My Background:
• Career: 7 years at P&G as a Brand Manager in Digital & Branded Entertainment
• Recognition: Named to 2010 iMedia25 Internet Marketing Innovators
• Activities: Co-founder of The Brandery & Board Member at VCU Brandcenter
Dave Knox, Chief Marketing Officer
@daveknox
9. Some rights reserved by Vlastula
http://www.flickr.com/photos/vlastula/450642954/
On June 30th, 1952, Procter & Gamble introduced Guiding
Light on the CBS network. The soap opera had aired on
radio since 1937. Guiding Light is the longest running serial
program in television history.
The first Hallmark Hall of Fame presentation (December 24,
1951) was the world premiere of Gian Carlo Menotti's opera,
Amahl and the Night Visitors.
13. A new channel for P&G to
reach the 2MM+ “At Home”
Fathers in the United States
All rights reserved by redactie ikvader.nl
http://www.flickr.com/photos/39258569@N00/511923570/
15. #1 - Publisher Collaboration
Examples: Meredith & Kraft Foods, P&G Productions
& NBC Universal for Petside.com
Pro’s: - Expertise in content creation
- Existing ad relationships / sales staff
- Ability to drive audience
Con’s: - Tension in sharing equity / ownership
- Potential conflict of interest with media
- Expertise in publishing, not technology
16. #2 – Brands Go It Alone
Examples: General Mills & Tablespoon.com
Pro’s: - Total control over brand experience
- Potential new revenue stream
Con’s: - Expensive when cost isn’t shared
- Lack of career path for internal employees
- Content could be viewed as biased
- Not built for speed / rapid prototyping
17. #3 – Agency Partner
Examples: P&G and Barefoot Proximity for Man of the
House / Home Made Simple
Pro’s: - Proficiency in building brand experiences
- Ability to experiment with business models
- Lots of flexibility with staffing
Con’s: - Many existing agencies lack experience
- Requires new business model / structure
- Incremental funding to drive audience
18. #4 – New Media Creators
Examples: American Express OPEN Forum with
Federated Media
Pro’s: - Technology at their core
- Flexibility in staffing
Con’s: - Difficult to choose the right partner
- Business models still being defined
- Incremental funding to drive audience
19. “There is a death going on out there.
The world is changing and now it’s
changing rapidly. New Media has
been talked about for years but now
not only is it here, it is here in a
lightning speed.”
- Michael Eisner
Thank you. You can reach me at:
dave.knox@rockfishinteractive.com