The document provides 11 tips for building your personal brand on LinkedIn: 1. Complete your LinkedIn profile with details about work history, education, honors and recommendations. 2. Create a marketing plan and share it using Google Docs. 3. Join at least 10 HR groups and 50 groups total, writing introductions when accepted. 4. Connect with members who have 500+ connections. 5. Include your LinkedIn URL everywhere like your email signature. 6. Give and receive recommendations from past employers and colleagues. 7. Participate in discussions to engage your network.