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Yves Van Seters – External Communications & Media Relations IBM BeLux #ILOVEIT
Yves Van Seters
 
Inventory Check <ul><li>Uses LinkedIn / Xing / Plaxo </li></ul><ul><li>Uses Flickr / Picasa </li></ul><ul><li>Uses Delicio...
 
Look how Social Media affects the world we live in…
 
 
I need to pee ! I peed ! I’m peeing here ! Why am I peeing ! Watch me pee ! According to several sources, someone has peed...
Social  Networking <ul><li>Networking </li></ul><ul><li>Communications </li></ul><ul><li>Personal Branding </li></ul><ul><...
Networking: Flashmobs are funny !
Networking: Flashrobs are not !
Communications: Be aware of what you post  (sometimes it is funny)
Communications: Be aware of what you post  (sometimes it has consequences) Add. Communications: Be aware who you are conne...
Personal Branding
The Bar, The Backyard BBQ & The Office IMPACT (*) (*): ex zattevrienden.be
 
“ Social Media   is all about  RELEVANT  CONTENT ,  addressing the   shared interests  of your   constituencies”
Social  Collaboration Social  Networking <ul><li>Networking </li></ul><ul><li>Corporate Branding </li></ul><ul><li>Marketi...
 
Blogs Communities Bookmarks Activities Wikis Files Connections Profiles
What was first ? 2004 2002
Social  Selling Social  Collaboration Social  Networking <ul><li>Networking </li></ul><ul><li>Corporate Branding </li></ul...
 
IBM Social Media Analysis Points to Lower Heels, Bucking Economic Trend Usually women’s heels stay high during a downturn;...
SOCIAL BUSINESS a definition Social business focusses  on business outcomes,  business models and  management  related to ...
 
Job of the future: Social Business Manager Monitoring & Engaging  54 Comments Target Site List Content Activation Plan 3,0...
Never forget to tag ! Tagging is important !
 
IBMers actively on Twitter 25.000 IBMers present at Facebook 198.000 IBMers utilizing  LinkedIn, including Alumni 378.000 ...
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I love it 2012 social media

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I love it 2012 social media

  1. 1. Yves Van Seters – External Communications & Media Relations IBM BeLux #ILOVEIT
  2. 2. Yves Van Seters
  3. 4. Inventory Check <ul><li>Uses LinkedIn / Xing / Plaxo </li></ul><ul><li>Uses Flickr / Picasa </li></ul><ul><li>Uses Delicious / Digg / ... </li></ul><ul><li>Reads blogs? </li></ul><ul><li>Reacts on a blog? </li></ul><ul><li>Has a blog? </li></ul><ul><li>Uses RSS-feed readers </li></ul><ul><li>Uses Instant messaging </li></ul><ul><li>Has no idea what Instant messaging is </li></ul><ul><li>Uses VOIP </li></ul><ul><li>Use these regularly ? </li></ul><ul><li>Has a SmartPhone/BB/iPhone/iPad/... </li></ul><ul><li>Has a Hotmail / Gmail / Yahoo Account </li></ul><ul><li>Looked something up with Yahoo? </li></ul><ul><li>Looked something up with Google? </li></ul><ul><li>Looked something up with Ask? </li></ul><ul><li>Looked something up on Wikipedia? </li></ul><ul><li>Contributed to Wikipedia? </li></ul><ul><li>Uses review sites </li></ul><ul><li>Contributes to a review site </li></ul><ul><li>Has a Facebook/Netlog/mySpace account </li></ul><ul><li>Has a Twitter account </li></ul>Who
  4. 6. Look how Social Media affects the world we live in…
  5. 9. I need to pee ! I peed ! I’m peeing here ! Why am I peeing ! Watch me pee ! According to several sources, someone has peed last night. Watch it on www.youtube.com / ...
  6. 10. Social Networking <ul><li>Networking </li></ul><ul><li>Communications </li></ul><ul><li>Personal Branding </li></ul><ul><li>Corporate Branding </li></ul><ul><li>Marketing </li></ul>
  7. 11. Networking: Flashmobs are funny !
  8. 12. Networking: Flashrobs are not !
  9. 13. Communications: Be aware of what you post (sometimes it is funny)
  10. 14. Communications: Be aware of what you post (sometimes it has consequences) Add. Communications: Be aware who you are connected to
  11. 15. Personal Branding
  12. 16. The Bar, The Backyard BBQ & The Office IMPACT (*) (*): ex zattevrienden.be
  13. 18. “ Social Media is all about RELEVANT CONTENT , addressing the shared interests of your constituencies”
  14. 19. Social Collaboration Social Networking <ul><li>Networking </li></ul><ul><li>Corporate Branding </li></ul><ul><li>Marketing </li></ul><ul><li>Communications </li></ul><ul><li>Personal Branding </li></ul><ul><li>… </li></ul><ul><li>Collaboration </li></ul><ul><li>Integration of Social Media </li></ul><ul><li>in day 2 day business </li></ul>
  15. 21. Blogs Communities Bookmarks Activities Wikis Files Connections Profiles
  16. 22. What was first ? 2004 2002
  17. 23. Social Selling Social Collaboration Social Networking <ul><li>Networking </li></ul><ul><li>Corporate Branding </li></ul><ul><li>Marketing </li></ul><ul><li>Communications </li></ul><ul><li>Personal Branding </li></ul><ul><li>… </li></ul><ul><li>Collaboration </li></ul><ul><li>Integration of Social Media </li></ul><ul><li>in day 2 day business </li></ul><ul><li>Sales </li></ul><ul><li>CRM </li></ul><ul><li>Smart Commerce </li></ul><ul><li>… </li></ul>SOCIAL BUSINESS
  18. 25. IBM Social Media Analysis Points to Lower Heels, Bucking Economic Trend Usually women’s heels stay high during a downturn; perhaps not this time An IBM (NYSE: IBM ) computer-based analysis of billions of social media posts predicts an intriguing change on the horizon in women’s shoe fashions, with heel heights– currently in nosebleed territory – poised to decline. The IBM project highlights the predictive capabilities of social media analysis as a source of valuable insight that can help drive business strategies and results.
  19. 26. SOCIAL BUSINESS a definition Social business focusses on business outcomes, business models and management related to use of social media technologies
  20. 28. Job of the future: Social Business Manager Monitoring & Engaging 54 Comments Target Site List Content Activation Plan 3,000 Clicks on bit.lys Videos & whitepapers most popular 420 Followers 790 Tweets 3,058 Mentions 180 Retweets Owns 6 lists Listed 43 times 603 Following SMEs Coordinated Dialogue BUs PR / MR
  21. 29. Never forget to tag ! Tagging is important !
  22. 30.
  23. 32. IBMers actively on Twitter 25.000 IBMers present at Facebook 198.000 IBMers utilizing LinkedIn, including Alumni 378.000 IBM channels On YouTube 200 + Tweets upon the launch of our CMO study 1.000.000 IBMers collaborating With 200.000 non-IBMers via DevelopersWorks 100.000 Regular Sametime instant messaging users, resulting in 40-50 million messages per day 400.000 Downloads of employee generated video- and podcasts 15.000.000 Minutes of LotusLive meetings, internally and externally each month 20.000.000 400.000 Individual blogs maintained regularly 17.000 IBMers profiled at IBM connections Active page views a DAY of Wikis 1.000.000

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