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Mine for Prospects, Investors, Trusted Advisors, Find Employment Opportunities or Be Found by Recruiters… even Research companies ON LinkedIn

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Mine for Prospects, Investors, Trusted Advisors, Find Employment Opportunities or Be Found by Recruiters… even Research companies ON LinkedIn

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Mine for Prospects, Investors, Trusted Advisors, Find Employment Opportunities or Be Found by Recruiters… even Research companies on LinkedIn

Mine for Prospects, Investors, Trusted Advisors, Find Employment Opportunities or Be Found by Recruiters… even Research companies on LinkedIn

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Mine for Prospects, Investors, Trusted Advisors, Find Employment Opportunities or Be Found by Recruiters… even Research companies ON LinkedIn

  1. 1. Judy Parisella e: judy.parisella@yahoo.com http://www.linkedin.com/in/judyparisella Mine for Prospects,Mine for Prospects, Investors, TrustedInvestors, Trusted Advisors, FindAdvisors, Find EmploymentEmployment Opportunities or Be FoundOpportunities or Be Found by Recruiters… evenby Recruiters… even Research companiesResearch companies ONON
  2. 2. 206/20/13 225 Million Members Includes members from ALL Fortune 500 Companies 5.7 billion professionally-oriented searches in 2012 50% Fortune 100 hired through LinkedIn 22nd Most Visited Site in 2013 2.9 million company Business Pages, includes 8 in 10 companies listed on the 2012 Inc. 500 2 NEW Users every second 2.6 billion pages VIEWED Monthly 2.1 million GROUPS As of February 2013 LinkedIn Replaced Facebook as the TOP SOCIAL TOOL for ‘Fastest Growing Private Businesses’ WHY LinkedIn?... WHY NOT!
  3. 3. 06/20/13 3 Ask Yourself… ‘Is LinkedIn where you should be?’ If YES, R U ACTIVE? R U Building Influence? Is you profile at ALL STAR strength? IT MATTERS! Do you have a company page/profile? Are you updating SOMETHING in your LinkedIn profile at least 1x a week? Have you added media to your profile? Have you joined/participated/started discussions within a LinkedIn Group? If you haven’t built ‘influence’, your mining efforts will be worth crapola!
  4. 4. 06/20/13 4 LinkedIn Profile Strength–MATTERS “Users with ‘All-Star’ profile strength are 40 times more likely to receive opportunities through LinkedIn.” -LinkedIn Users Robust ‘keyword rich’ headline A current position with description Two more positions Education At least 5 skills Include Media Profile photo At least 50 connections Keyword rich summary Beginner Intermediate Expert The Profile Strength meter is on the right side of your profile and gauges how robust your profile is.
  5. 5. 506/20/13 Headline & Summary should be KEYWORD RICH (just don’t get too crazy) Your LinkedIn Profile is ABOUT YOU and FOR THE ONE THAT FINDS YOU! Not about the company you work for! They’re just a part of it. Describe you IN THE FIRST PERSON!
  6. 6. 606/20/13 Headline & Summary should be KEYWORD RICH (just don’t get too crazy) Find the KEYWORDS that others are using to search for YOU! Reverse Search! ‘Review job descriptions of similar titles’ Use the JOBS search – type in your title, specialty, proficiency etc.
  7. 7. 706/20/13 Which Keywords are searched? When in doubt Build a word cloud! Copy an applicable job description found in LinkedIn Paste it into WORDLE.net Click CREATE and watch the cloud materialize The larger the word, the more prominent in the description – THIS IS YOUR KEYWORD BUILDING BLOCK
  8. 8. 06/20/13 8 Build Your Influence through your content creations– Add a media feature or 2 or 3 or… Image Providers •Mobypicture •Ow.ly •Pinterest •Twitpic •Twitter All media links must have a public URL to be added to your profile http://help.linkedin.com/app/answers/detail/a_id/34327 Video Providers •ABC News •CBS News •BRAVO •CNN •TED •VIMEO Audio Providers •BandCamp •Hark •Mixcloud •RadioReddit •Spotify Presentations & Documents Providers •Prezi •Scrib •SlideShare Other Providers •Behance •Issuu •Kickstarter •Quantcast Tool boxTool box
  9. 9. 06/20/13 9 Build Your Influence – e.g. SlideShare YOU CAN: Share presentations & documents with your LinkedIn network Upload portfolios, resume, conference talks, PDFs, marketing/sales presentations etc. Display them on your LinkedIn profile all formats supported: ppt, pps, pptx, odp, pdf, doc, docx, odt, Keynote, iWork pages EVEN embed YouTube videos in presentations, add audio to make a webinar SlideShare is the world’s largest community for sharing presentations. Tool boxTool box
  10. 10. 06/20/13 10 Build Your Influence by Nurturing – Groups/Discussions/Promotions “LinkedIn makes it easier to find clients, find a job, and build your brand and become the recognized Expert. It’s also easy to use, once you know the basics.” - Reuters 2012
  11. 11. 1106/20/13 Basic ‘People’ Search  Ask for introductions and referrals Search your 1st network’s connections  Premier Account worth consideration Find out who has been looking at your profile  Premier Account worth consideration InMail could be your NEW BFF  Direct message ANYONE whether you’re connected or not Profile is BUILT …. NOW MINE!
  12. 12. 06/20/13 12 Passive Mining | Reach Out to those that have already found YOU! Liz found me I reached out to Liz Liz and I had a Meeting I’m Sending Liz a proposal It all happened in a week!
  13. 13. 1306/20/13 Passive Mining | Review ‘PEOPLE YOU MAY KNOW’ List of 2nd Network Connections 2nd Connections You ‘SHOULD’ be Connected to
  14. 14. 06/20/13 14Social Media – Impact Check Out Whose Following Your Company Reach out to them with a connection request Send a note inquiring if they need assistance Ask if they want to sign up for your eBlasts
  15. 15. 06/20/13 15 ACTIVE Mining on LinkedIn– Advance Search – Vetting Prospects Target | Target | Target GEO Title Industry Company size Network depth Etc……
  16. 16. 06/20/13 16 ACTIVE Mining on LinkedIn– Advance Search – Vetting Prospects … and target again View 2nd Network Connections! How are you connected? Will your connection introduce you? Will they refer or recommend you? Build a tool and find out! Just don’t be an Askhole!
  17. 17. 06/20/13 17 ACTIVE Mining on LinkedIn – Create a Prospect Tool View actual spread sheet Prospect 1 st Network Contact
  18. 18. 06/20/13 18 ACTIVE Mining on LinkedIn – Deep dive into network– You may consider a Premium Account I have a basic account – Will periodically sign up for Premium in 30 or 60 when building or updating a DEEP DIVE PROSPECT TOOL
  19. 19. 06/20/13 19 JudyJudy ParisellaParisella e: judy.parisella@yahoo.com http://www.linkedin.com/in/judyparisella 978.491.7444

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