Instagram Strategy for Brands.
This slideshare will help you think step-by-step strategically.
Brandmentalist.com
Brandmentalist.Quora.com
Tweet @Brandmentalist
Upcycle and Batch Your Podcast and Video Content MeetEdgar
To win in the world of online marketing, I’ve learned you need to stick to the basics. Find the message that connects with your community. Distribute it.
Yup- It really can be that simple.
So we’re keeping it #basic in our content batching party for podcasts and YouTube.
BASICally, we’re going to take action with your existing content to skyrocket your discoverability. And we’re doing this all with a focus on upcycling for Youtube and podcasts.
Why these two? Glad you asked!
Because they’re prime real estate (I’m talking beachfront property prime here!) for taking your winning content and scaling it with the power of voice.
We’ll then take a look at feeding your new content automatically back into Edgar to distribute onto social media.
Shannon, our Instagram intern expert, spent her semester compiling information for small businesses to use when trying out Instagram for the first time.
#Winning at Twitter Chats by @KristiKelloggKristi Kellogg
Take your Twitter game to the next level when you learn how to leverage Twitter chats to amplify your brand voice. Twitter chats are a powerful tool for stimulating buzz for your company or personal brand (not to mention their ability to drive traffic, generate leads, etc.). Twitter chats provide opportunity to network, gain quality followers and amp up engagement, all while positioning yourself as a thought leader in your industry.
Instagram Strategy for Brands.
This slideshare will help you think step-by-step strategically.
Brandmentalist.com
Brandmentalist.Quora.com
Tweet @Brandmentalist
Upcycle and Batch Your Podcast and Video Content MeetEdgar
To win in the world of online marketing, I’ve learned you need to stick to the basics. Find the message that connects with your community. Distribute it.
Yup- It really can be that simple.
So we’re keeping it #basic in our content batching party for podcasts and YouTube.
BASICally, we’re going to take action with your existing content to skyrocket your discoverability. And we’re doing this all with a focus on upcycling for Youtube and podcasts.
Why these two? Glad you asked!
Because they’re prime real estate (I’m talking beachfront property prime here!) for taking your winning content and scaling it with the power of voice.
We’ll then take a look at feeding your new content automatically back into Edgar to distribute onto social media.
Shannon, our Instagram intern expert, spent her semester compiling information for small businesses to use when trying out Instagram for the first time.
#Winning at Twitter Chats by @KristiKelloggKristi Kellogg
Take your Twitter game to the next level when you learn how to leverage Twitter chats to amplify your brand voice. Twitter chats are a powerful tool for stimulating buzz for your company or personal brand (not to mention their ability to drive traffic, generate leads, etc.). Twitter chats provide opportunity to network, gain quality followers and amp up engagement, all while positioning yourself as a thought leader in your industry.
Learn Content Marketing Lingo: Here’s 17 of the basic terms!Brandon Rossi
Here is a list of some of the most basic terms in a content marketers arsenal. To understand some of the concepts on my blog you may need to just glance at this just to see what I am referring to more in-depth.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
Social media marketing is full of interesting information.
In social media content is the king.
Here are some ways to create social media content that succeeds.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Have you ever wondered what to post on your social media profiles? Need a little inspiration to make your social media marketing sizzle? Use these social media post ideas to change up your social media content, increase engagement and entertain your audience.
Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.
Week 3 - Illuminous Marketing's 30 Day Marketing PlanGwen Beren
The third installment of our 30 Day Online Marketing plan builds on the last two weeks of tasks and goes into using social media for your small business.
Many brands want to execute a trending campaign on Twitter but don’t understand the intricacies of it. They feel it is all about spamming with influencers who have lot of followers. They don’t know the secret to make a hash tag really go viral on Twitter and then trend on it. Let the team which has handled more than 50 India trending hash tag campaigns in the last 1 year equip you with information about how you can run terrific trending campaigns which remain etched in the collective conscience of your followers too!
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.
Starting out with social media? Here are some basics to get started with your social media strategy and some time-saving tips.
Social media can feel overwhelming, especially as a small business owner, trying to do everything. Use these tips to help save you time.
Create and share original content: Behind the scenes photos, product photos, and thoughtful or inspirational images are all excellent ideas paired with interesting messages or conversation-starters
Develop your own small business social media strategy tailored to your brand, your customers, and your staff. Follow the 6 steps to define your plan, assign responsibility, get started, and follow through.
Are you using Instagram for your business? Instagram is not only a fun platform to use, but an effective way to build an audience and community around your business, and promote your business in an interesting and creative way. Here are some ways to use Instagram to grow your business and some things to do (and not to do on Instagram).
Learn Content Marketing Lingo: Here’s 17 of the basic terms!Brandon Rossi
Here is a list of some of the most basic terms in a content marketers arsenal. To understand some of the concepts on my blog you may need to just glance at this just to see what I am referring to more in-depth.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
Social media marketing is full of interesting information.
In social media content is the king.
Here are some ways to create social media content that succeeds.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Have you ever wondered what to post on your social media profiles? Need a little inspiration to make your social media marketing sizzle? Use these social media post ideas to change up your social media content, increase engagement and entertain your audience.
Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.
Week 3 - Illuminous Marketing's 30 Day Marketing PlanGwen Beren
The third installment of our 30 Day Online Marketing plan builds on the last two weeks of tasks and goes into using social media for your small business.
Many brands want to execute a trending campaign on Twitter but don’t understand the intricacies of it. They feel it is all about spamming with influencers who have lot of followers. They don’t know the secret to make a hash tag really go viral on Twitter and then trend on it. Let the team which has handled more than 50 India trending hash tag campaigns in the last 1 year equip you with information about how you can run terrific trending campaigns which remain etched in the collective conscience of your followers too!
Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few brands include Instagram in their social media strategy…and even fewer use it properly.
Successful marketers know how to use psychological principles to understand their customers, in order to deliver exactly what those customers need and want. All it takes is a little psychological insight, and you're ready for roll. Psychology is power, and applying the following principles to your business can define a whole new approach, and lead to more marketing success than you ever thought possible.
Starting out with social media? Here are some basics to get started with your social media strategy and some time-saving tips.
Social media can feel overwhelming, especially as a small business owner, trying to do everything. Use these tips to help save you time.
Create and share original content: Behind the scenes photos, product photos, and thoughtful or inspirational images are all excellent ideas paired with interesting messages or conversation-starters
Develop your own small business social media strategy tailored to your brand, your customers, and your staff. Follow the 6 steps to define your plan, assign responsibility, get started, and follow through.
Are you using Instagram for your business? Instagram is not only a fun platform to use, but an effective way to build an audience and community around your business, and promote your business in an interesting and creative way. Here are some ways to use Instagram to grow your business and some things to do (and not to do on Instagram).
Strategies for a Winning Social Media Campaign: IBPA Publishing University 2013Mom's Choice Awards
Twitter, Facebook, Linked In, Pinterest, Google +—how can you use social media tools effectively to promote your book when there are only so many hours in the day? Discover how to plan your social media outreach to fit your schedule, your budget and your book. You will learn both the nuts and bolts of a successful social media campaign as well as the dynamics involved in creating and nurturing social “billboards.”
Speakers: Mary Agnes Antonopoulos, Viral Integrity; Terry Doherty, The Reading Tub, Inc. and TjD Consulting; Deltina Hay, Plumb Web Solutions IBPAU13
A beginner's guide to setting up and running a social media strategy - useful for any startup, business, or individual. Feel free to contact us with questions. Good luck!
Social Media Update: What's Hot and What's Not - October 2013 Julia Campbell
Here are the slides from my presentation and seminar at the Enterprise Center at Salem State University, titled Social Media Update: What's Hot and What's Not.
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
Business use social media channels to connect with customers, to answer questions, and to just "be there" for their community. How do they know if social media channel is successful, and they are meeting their goals? Most social media channels have analytics or insights that help figure this out. Let's explore analytics for different social media channels and explains what businesses should track and why. Also, what it takes to create a strong and sustainable social media presence, including successes and bummers.
Once you're on social media, you might be wondering what to do next... This slide deck will give you a few ideas. Presented for the Entrepreneurial Moms group in Ottawa, Ontario, Canada.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Presented to the Seattle Search Network - July 2014. Walks through a couple of key tactics and ideas related to driving awareness for your content to earn links/coverage:
1. set a foundation for social sharing of your content
2. do a better job of using your "owned media" to promote content
3. leveraging paid media to promote content
You can see a walk-through of these basic concepts in our Moz Whiteboard Friday on the topic. http://www.add3.com/insights/add3-moz-whiteboard-friday/
Similar to 5 Reasons Why Your Social Media Sucks (20)
A slide that segments the IT audience into smaller sub-groups of engineers, developers, CIO/CTO and security architects. This type of audience analysis is meant for B2B marketing.
This is a presentation that I did for the San Jose State University PRSSA chapter. It was all about student personal branding using social and digital channels.
SJSU
Multi-Segment Audience Intelligence is a data-informed methodology that dissects various online audiences in order to identify unique insights and audience whitespace.
Multi-Channel Media Intelligence is a methodology that dissects all media publications in order to uncover insights and identify market whitespace for public relations and media experts.
A quick audience analysis of those discussing topics related to digital transformation and the evolution of business in 2019.
#digitaltransformation #businesstransformation
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
This presentation was created by my daughter who's a senior in High School. This plan was prepared for her involvement in DECA, which prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. The Giving Keys staff was not involved in the preparation of this plan.
#IntegratedMarketing #thegivingkeys #digitalstrategy #deca
A presentation on audience and social data and how it can create brand relevance. #SMWTO - Social Media Week Toronto 2018.
- Social Media Marketing
- Social Media Strategy
- Brand Relevance
An eBook about B2B Influencer Marketing written by Michael Brito and Kriselle Laran that helps technology companies think strategically about activating influencers to tell the brand story.
Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee engagement, retention, and increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant brand stories.
Webinar slides from webinar with Crimson Hexagon. Topics covered were social listening, audience intelligence, paid social, influencer marketing and media relations.
Michael Brito inspires us to think critically about ourselves, our personal brand, and the legacy we want to leave in this digital age. What to do and not to do when building your personal brand. TedX Sonoma County.
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
The "no-fluff" slide deck that show's "how" to launch employee advocacy networks and tell and share brand stories across their personal social media channels.
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
The Content as a Service (CaaS) model is meant to address both the external challenges of reaching your target audience; and also the barriers you face internally. The goal of CaaS is to ensure that content is considered a strategic imperative for
business today, and making it core to business and marketing operations. This was a small portion of a content marketing eBook created by Sprinklr.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
3. A DAY IN THE LIFE OF THE SOCIAL CUSTOMER The customer journey is dynamic; and always changes Brands need to have multiple customer touch points to break through the clutter Customers need to hear things 3 – 5 times before the actually believe … I’m @Britopian on Twitter in case you care
4. THE SOCIAL CUSTOMER & THE BRAND EXPERIENCE The Informed (e.g. research products online) Brand Discovery: Google Search, Word of Mouth The Participant (e.g. participate in a brand experience) The Opinion Sharer (e.g. post review) Brand Participation: Fanning, following, liking Brand Sharing: Easy, habitual, publishing The Advocate (e.g. encourage friends to purchase) Brand Advocacy: Creating content, sharing, defending … I’m @Britopian on Twitter in case you care
5. THE NEW PURCHASE FUNNEL CYCLE The goal of every brand should be to transform the social customer into an advocate Advocates talk about the brand, even when the brand isn’t listening Advocates are trusted among their peers and within their micro communities Advocates are aiding and influencing others down the purchase funnel … I’m @Britopian on Twitter in case you care
6. I like to listen. I have learned a great deal from listening carefully. Most people never listen. - Ernest Hemingway
7. BE SMART AND LISTEN FIRST “ Spend time listening to the conversation and determine if you can add value “
9. TOPICAL SHARE OF VOICE … this tells you how relevant your brand is within certain online conversations
10. CONVERSATION TRENDS 3 conversation spikes during the course of the year … this shows trends and spikes of conversations during the calendar year
11. A company like DreamWorks, all we do is make product. That's all we do. We don't own distribution. We are purely in the creation of content. - Jeffrey Katzenberg
12. CREATING A CONTENT STRATEGY – RELEVANT & CONSISTENT … I’m @Britopian on Twitter in case you care
13. CREATING A CONTENT STRATEGY – ADDING VALUE/SOLVING PROBS It’s one thing to solve individual customer issues. It’s another to fix the ROOT CAUSE of the problem!
14. CREATING A CONTENT STRATEGY – REAL TIME ANALYTICS Knowing what content is being share/liked/RT’d the most should help drive the content strategy
15. CREATING A CONTENT STRATEGY – DON’T FORGET GOOGLE Understanding search behavior will help create editorial content
16. CREATING A CONTENT STRATEGY - TIMING It’s not just “what” you are posting, it’s “when” you are actually posting it
17. CONTENT STRATEGY FRAMEWORK Internal Listening Corporate Communications | Internal Communications | Product Organizations | Conference Calls/Meetings External Listening Existing Social Media Engagement | News Articles | Online Monitoring | Search … I’m @Britopian on Twitter in case you care
18. Nature is too thin a screen; the glory of the omnipresent God bursts through everywhere - Ralph Waldo Emerson
39. CREATING A MEASUREMENT FRAMEWORK Metrics are important! But ensuring that EVERYONE in the organization is measuring social media the same way is just as important …
40. After all is said and done, a lot more will have been said than done - Author Unknown
43. QUESTIONS? I wrote a book and 100% of the royalties are being donated to Not For Sale – a non profit organization that is fighting to abolish Human Sex Trafficking! Michael Brito SVP, Social Business Planning Edelman Digital Michael.Brito@edelman.com @Britopian … I’m @Britopian on Twitter in case you care