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Uploaded byJay Baer
The 6 step process for measuring social media
The document outlines a six-step process for effective social media measurement, developed by Jay Baer. The steps include understanding the role of social media in the company, knowing what can be measured, deciding between ROI and correlation, selecting specific metrics, sharing data widely, and embracing anecdotes. This approach emphasizes the importance of defining objectives and utilizing measurable metrics to assess the impact of social media strategies.
