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Social Media Process
Introducing…; Engagement Media1                             2                             3     Consultancy &                  Community                   Werving, Selectie     Policy                         Management                     & Interim    Social Media Strategy     Social Media Activation           Social Media People         Concepting                     Webcare             Social Media EducationSocial Media Guidelines            Customer Service             Social Media Meetups      Social Media Scan            Platform Development     Recruitment, Selection and                                                                     Posting    Social Media Concepts           Community Building                                                                 Community Managers      Sentiment Analysis             Content Creation                                                                 Social Media Training       Social Media Mix           Social media Activation                                                                 LinkedIn Workshops        Mediaplanning             Social Customer Service                                                                  Twitter Workshops    Social Media Guidelines              Webcare                                                                      Webinars         Storytelling             Reputation Management
Social Media Planning Process              1                     2                   3                4                    Prepare               Strategy           Tactics               Do                  Ownership             Targetgroup       Content            MonitorOrganisatio                                                          Creation                  Define                KPI’s & ROI                          Reputation    n                  requirements                            Planning           Management                                        Determine         & Processes                  Guidelines            marketing mix                                                          Atomization        Distribute                  Engagement                  level                 Content           Platform           Conversations,Activity                                        analysis          Creation or        engage, react                  Research, Liste                         integration                  n, Analyze            Domain                               Webcare                                                          Social Media                                        Concepting        Activation                                          3 to 6 months
Social Media Planning Process        Analyse              Identify              Platforms                 Content      Resources              Activate               Engage                  Evaluate1                             2                              3          Research                        Listen                        Analysis    What goals do we have?        Social Media                   Is it possible to facilitate                                  Monitoring; what is your       or engage    What is your target?          audience talking about?        conversations?    Sales funnel.                 Towards what direction         Engagement Level                                  is the conversation            Analysis    Life Cycle.                   going?                                                                 What is the issue?    What problem are we           How does your    solving?                      audience participate?          Is your market                                                                 communitable?
Social Media Planning Process        Analyse               Identify             Platforms              Content      Resources               Activate               Engage               Evaluate1                              2                            3           Domain                     Target Group                   KPI’s & ROI    What will we engage in?        Customers?                   What do our ideas &                                                                concept cost?    Are you a thought              Stakeholders?    leader?                                                     Resources?                                   Internal organisation?    What content do we                                          KPI’s: #followers, leads,    have to facilitate?            Prospects?                   orders, friends, views,                                                                comments?    Is the concept    inspirations for your                                       Return On Investment?    audience?
Social Media Planning Process        Analyse               Identify             Platforms               Content      Resources               Activate                 Engage              Evaluate1                              2                             3        Community?                         Tools                       Channels    Vertical vs horizontal?        What type of website do       What type of channels                                   we want?                      will we use?    What type of    community?                     What functionality does       What platforms will we                                   it need?                      be engaged in?    Using exisiting    platforms?                     Make or Buy?                  How much control do                                                                 we want?    Build your platform?           Vendor selection!                                                                 Fish were the fish are!
Social Media Planning Process           Analyse                           Identify                       Platforms                          Content         Resources                          Activate                          Engage                          Evaluate   1                                           2                                            3               Roadmap                                  Content Type                                 Organisation       Tone of Voice                               What type of content                         Who will be responsible                                                   matches our strategy?                        for what?       Content format & style                                                   Content formula                              Who will be creating?       Brand values                                B.E.S.T.*                                                                                                Make or Buy?       Content channels?                           (digital) Storytelling?                                                                                                Partnership?                                                                                                Who will be editing?Isbn: 0-07-162574-7: Get Content, Get Customers, McGrawwHill, Joe Pullizi & Newt Barrett, B.E.S.T. forumula p. 27
Social Media Planning Process       Analyse               Identify              Platforms            Content      Resources              Activate                Engage            Evaluate1                             2                           3            Who?                         Tools?                      Money    Talent development?           Community                   Corporate or                                  Management Tools?           departmental budget?    Community Manager?                                  Webcare tools?              Marketing, pr, developm    Web editor?                                               ent, communications?                                  Vedor Selection?    Customer Service?                                         Budgetting & ROI                                  Reporting?    Insource or outsource?                                    Reporting follows                                  Make or Buy?                money!    Human Resource    involved.                     Routing & Escalation        Service Level                                  process
Social Media Planning Process       Analyse                Identify              Platforms               Content      Resources               Activate              Engage                  Evaluate1                              2                            3           Format                        Planning                     Activate    Frequency of messages          Structure your               Posting                                   conversation!    Interval of messages                                        Commenting                                   Calender    Tagging                                                     Conversate                                   Social Media Planning    Distribution Techniques                                     Listening                                   Social Media Marketing                                   Mix
Social Media Planning Process       Analyse            Identify             Platforms                Content      Resources           Activate              Engage                  Evaluate1                          2                            3           Reputation               Guidelines                 Do’s & Don’ts    What responsiveness        General                      Proactive    level?                               For Partners / Vendors       Honesty    Listen & react                               For employee                 Authenticity    Discuss                               For customer                 Escalation process    Help                               For suppliers                               Consequences
Social Media Planning Process       Analyse                Identify             Platforms                Content      Resources               Activate              Engage                  Evaluate1                              2                             3         Reporting                       Evaluate                       Next steps    Social Media Monitoring        Does our plan match the       Harvest                                   needs of our target    Opinion Mining /               group?                        Keep    Sentiment Analysis                                   Toward what direction         Grow                                   are discussions going?                                                                 Exit strategies                                   Does the particpation                                   level of our audience         Analysis                                   change?
Learn more?        Email to:antal@engagementmedia.n           l
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Social Media Process

  • 2. Introducing…; Engagement Media1 2 3 Consultancy & Community Werving, Selectie Policy Management & Interim Social Media Strategy Social Media Activation Social Media People Concepting Webcare Social Media EducationSocial Media Guidelines Customer Service Social Media Meetups Social Media Scan Platform Development Recruitment, Selection and Posting Social Media Concepts Community Building Community Managers Sentiment Analysis Content Creation Social Media Training Social Media Mix Social media Activation LinkedIn Workshops Mediaplanning Social Customer Service Twitter Workshops Social Media Guidelines Webcare Webinars Storytelling Reputation Management
  • 3. Social Media Planning Process 1 2 3 4 Prepare Strategy Tactics Do Ownership Targetgroup Content MonitorOrganisatio Creation Define KPI’s & ROI Reputation n requirements Planning Management Determine & Processes Guidelines marketing mix Atomization Distribute Engagement level Content Platform Conversations,Activity analysis Creation or engage, react Research, Liste integration n, Analyze Domain Webcare Social Media Concepting Activation 3 to 6 months
  • 4. Social Media Planning Process Analyse Identify Platforms Content Resources Activate Engage Evaluate1 2 3 Research Listen Analysis What goals do we have? Social Media Is it possible to facilitate Monitoring; what is your or engage What is your target? audience talking about? conversations? Sales funnel. Towards what direction Engagement Level is the conversation Analysis Life Cycle. going? What is the issue? What problem are we How does your solving? audience participate? Is your market communitable?
  • 5. Social Media Planning Process Analyse Identify Platforms Content Resources Activate Engage Evaluate1 2 3 Domain Target Group KPI’s & ROI What will we engage in? Customers? What do our ideas & concept cost? Are you a thought Stakeholders? leader? Resources? Internal organisation? What content do we KPI’s: #followers, leads, have to facilitate? Prospects? orders, friends, views, comments? Is the concept inspirations for your Return On Investment? audience?
  • 6. Social Media Planning Process Analyse Identify Platforms Content Resources Activate Engage Evaluate1 2 3 Community? Tools Channels Vertical vs horizontal? What type of website do What type of channels we want? will we use? What type of community? What functionality does What platforms will we it need? be engaged in? Using exisiting platforms? Make or Buy? How much control do we want? Build your platform? Vendor selection! Fish were the fish are!
  • 7. Social Media Planning Process Analyse Identify Platforms Content Resources Activate Engage Evaluate 1 2 3 Roadmap Content Type Organisation Tone of Voice What type of content Who will be responsible matches our strategy? for what? Content format & style Content formula Who will be creating? Brand values B.E.S.T.* Make or Buy? Content channels? (digital) Storytelling? Partnership? Who will be editing?Isbn: 0-07-162574-7: Get Content, Get Customers, McGrawwHill, Joe Pullizi & Newt Barrett, B.E.S.T. forumula p. 27
  • 8. Social Media Planning Process Analyse Identify Platforms Content Resources Activate Engage Evaluate1 2 3 Who? Tools? Money Talent development? Community Corporate or Management Tools? departmental budget? Community Manager? Webcare tools? Marketing, pr, developm Web editor? ent, communications? Vedor Selection? Customer Service? Budgetting & ROI Reporting? Insource or outsource? Reporting follows Make or Buy? money! Human Resource involved. Routing & Escalation Service Level process
  • 9. Social Media Planning Process Analyse Identify Platforms Content Resources Activate Engage Evaluate1 2 3 Format Planning Activate Frequency of messages Structure your Posting conversation! Interval of messages Commenting Calender Tagging Conversate Social Media Planning Distribution Techniques Listening Social Media Marketing Mix
  • 10. Social Media Planning Process Analyse Identify Platforms Content Resources Activate Engage Evaluate1 2 3 Reputation Guidelines Do’s & Don’ts What responsiveness General Proactive level? For Partners / Vendors Honesty Listen & react For employee Authenticity Discuss For customer Escalation process Help For suppliers Consequences
  • 11. Social Media Planning Process Analyse Identify Platforms Content Resources Activate Engage Evaluate1 2 3 Reporting Evaluate Next steps Social Media Monitoring Does our plan match the Harvest needs of our target Opinion Mining / group? Keep Sentiment Analysis Toward what direction Grow are discussions going? Exit strategies Does the particpation level of our audience Analysis change?
  • 12. Learn more? Email to:antal@engagementmedia.n l
  • 13. Do you want to know more about Social Media?Click twitter logo to follow us @