The document describes four practice experiments Samuel Fielden conducted to develop advertising designs: 1) An energy drink experiment reimagining an existing water brand with neon colors and images to look more energetic. 2) A celebrity endorsement experiment using Freddie Mercury holding a Monster energy drink can to leverage his fame and trust with fans. 3) A billboard experiment attempting to place an image on a billboard but it did not work well so a website will be used instead. 4) A can design experiment warping images and text successfully around a can to make an energy drink look like a real product for the final design.