This document discusses finding your "hedgehog concept" by focusing on your strengths, passions, and financial needs. It advises circling 1) what you are best at, 2) what you are passionate about, and 3) what you need financially. The intersection of these three circles reveals your "hedgehog concept" or the area you should specialize in to be successful.

1. Your Hedgehog Concept
What makes you great?

3. The Fox Jack of all trades
• Many different plans
• Not focussed
• Doesn’t see plans through
• Doesn’t master one skill or has in-depth
knowledge about a subject area

4. The Hedgehog
The Guru
• A specialist
• Focussed and Goal-Orientated
• Follows through on one strategy or plan
• Master of one skill or subject area

5. The the fox every time
Outwits
Hedgehog

6. Your hedgehog
Circle 1:
quality
What you are the
best at
Circle 3:
Circle 2:
What you are
What you need
passionate
financially
about

7. Circle 1: What you are the best at
• What are you the best at currently?
• Areas where you stand out
• Maybe something that you are not doing
at the moment
• Example: How did Bill Gates know that
he was the best in the world with
computers; before there even where
computers?

8. Circle 2: What you need financially
• People differ in what they need
• What do you need to sustain your
lifestyle?
• What you want and need financially
would influence the job or career you
pursue

9. Circle 3: What you are passionate about
• What do you have fun doing?
• What would you be doing if you inherited
all the money you would ever need?
• This may give an indication of where your
passion lies

10. The next step in building an authentic brand
Use the three circles in this presentation and
write the things down that you love doing, are
good at and that will meet your financial needs.
From this: What is your hedgehog concept?