This close Brand Battle between two competing national drug stores proves that a hyperlocal marketing is essential to improving your engagement strategy to your customers.
This document compares Costco and Sam's Club across various metrics of local digital marketing performance. It finds that while both brands have room for improvement in search engine rankings, Sam's Club locations ranked higher in the first position for keywords like "Discount Store" and "Supermarket" 10% more than Costco locations. Sam's Club also claimed and had more accurate location data across platforms, giving it a 15% stronger online listings presence overall.
Brand Battle: Home Depot vs Lowe's Home ImprovementBrandify
This document compares the digital marketing performance of Lowe's and Home Depot based on metrics across six pillars: data quality, local SEO, reviews, engagement, local advertising, and competitors. The analysis found that Home Depot outperformed Lowe's in most areas, with higher scores for data quality, local SEO, engagement, and local advertising. Specifically, Home Depot dominated search rankings for keywords like "home improvement" and had more comprehensive local business listings and pages than Lowe's.
Brand Battle: Brandify 24 Hour vs LA FitnessBrandify
This document summarizes the results of a head-to-head digital marketing analysis between 24 Hour Fitness and LA Fitness across several key metrics like data quality, local SEO, local advertising, engagement, and reviews. 24 Hour Fitness outperformed LA Fitness in most categories. Specifically, 24 Hour Fitness won in data quality, reviews, and local SEO while LA Fitness won in local advertising. The overall analysis found that 24 Hour Fitness locations ranked higher on search engine results pages and had higher social media check-ins, showing it has stronger digital marketing performance overall compared to LA Fitness.
Fast fashion retailers H&M and Forever 21 duke it out in the latest Brand Battle. Both of these brands had strong corporate presences on line, so who won the battle for local? Learn more in this infographic!
In partnership with Streetfight Mag, every month we’re taking loved brands to determine how they stack up against their top competitors- determining who gets more love online.
In our inaugural Brand Score Battle, we take Yogurtland and Pinkberry: two national yogurt favorites. Why these two brands? Granted (as our report states) there are about 12 other brands that we could have chosen for this category. Yogurtland and Pinkberry both took origin in Southern California an expanded across the county. What is significant about these two brands is their brand image and position. Pinkberry positions itself as the premier yogurt brand. They are the Bloomingdales of yogurt-- you get selected flavors because Pinkberry knows what is best- and darn it, they are spot on. Yogurtland on the other hand lets the consumer decide what flavor they want, desire, hope for! Price difference is also evident. A Pinkberry serving (being the premier choice) is more expensive than a Yogurtland serving.
A battle is never a battle without some opposition and interesting differentiators, and these two brands across culture and image represent very different things, making this an exciting battle to watch.
A national fast-casual restaurant franchise chain with 2,000 US locations sought to improve online findability and provide consistent branding across channels. Brandify implemented a business locator on the company's website and Facebook page to help customers easily find nearby locations. They also claimed and optimized listings on Google Places and Foursquare, and syndicated location data. This increased location searches to nearly 2 million per month, generated over 1,300 Facebook likes and 90,000 impressions per month for the locator, and averaged 61 Foursquare check-ins per location per month, totaling over 1.3 million annually across all locations. The solutions helped the company offer a consistently branded experience and increased traffic.
There is a sweet spot between using automated tools and developing strong personalized relationships with consumers, and that spot rests within localization. At BIA/ Kelsey "Local Interactive media," Where2GetIt CEO Manish Patel discussed hybrid automation and how enterprise brands can effectively use it to market and monetize at scale.
Real-Time Location-Based Marketing Strategies for the HolidaysBrandify
Brandify's CEO Manish Patel and immr's Dr. Phil Hendrix team up with Street Fight to discuss the removal of frictions on the path to purchase and real-time connections with local customers this holiday season.
This document compares Costco and Sam's Club across various metrics of local digital marketing performance. It finds that while both brands have room for improvement in search engine rankings, Sam's Club locations ranked higher in the first position for keywords like "Discount Store" and "Supermarket" 10% more than Costco locations. Sam's Club also claimed and had more accurate location data across platforms, giving it a 15% stronger online listings presence overall.
Brand Battle: Home Depot vs Lowe's Home ImprovementBrandify
This document compares the digital marketing performance of Lowe's and Home Depot based on metrics across six pillars: data quality, local SEO, reviews, engagement, local advertising, and competitors. The analysis found that Home Depot outperformed Lowe's in most areas, with higher scores for data quality, local SEO, engagement, and local advertising. Specifically, Home Depot dominated search rankings for keywords like "home improvement" and had more comprehensive local business listings and pages than Lowe's.
Brand Battle: Brandify 24 Hour vs LA FitnessBrandify
This document summarizes the results of a head-to-head digital marketing analysis between 24 Hour Fitness and LA Fitness across several key metrics like data quality, local SEO, local advertising, engagement, and reviews. 24 Hour Fitness outperformed LA Fitness in most categories. Specifically, 24 Hour Fitness won in data quality, reviews, and local SEO while LA Fitness won in local advertising. The overall analysis found that 24 Hour Fitness locations ranked higher on search engine results pages and had higher social media check-ins, showing it has stronger digital marketing performance overall compared to LA Fitness.
Fast fashion retailers H&M and Forever 21 duke it out in the latest Brand Battle. Both of these brands had strong corporate presences on line, so who won the battle for local? Learn more in this infographic!
In partnership with Streetfight Mag, every month we’re taking loved brands to determine how they stack up against their top competitors- determining who gets more love online.
In our inaugural Brand Score Battle, we take Yogurtland and Pinkberry: two national yogurt favorites. Why these two brands? Granted (as our report states) there are about 12 other brands that we could have chosen for this category. Yogurtland and Pinkberry both took origin in Southern California an expanded across the county. What is significant about these two brands is their brand image and position. Pinkberry positions itself as the premier yogurt brand. They are the Bloomingdales of yogurt-- you get selected flavors because Pinkberry knows what is best- and darn it, they are spot on. Yogurtland on the other hand lets the consumer decide what flavor they want, desire, hope for! Price difference is also evident. A Pinkberry serving (being the premier choice) is more expensive than a Yogurtland serving.
A battle is never a battle without some opposition and interesting differentiators, and these two brands across culture and image represent very different things, making this an exciting battle to watch.
A national fast-casual restaurant franchise chain with 2,000 US locations sought to improve online findability and provide consistent branding across channels. Brandify implemented a business locator on the company's website and Facebook page to help customers easily find nearby locations. They also claimed and optimized listings on Google Places and Foursquare, and syndicated location data. This increased location searches to nearly 2 million per month, generated over 1,300 Facebook likes and 90,000 impressions per month for the locator, and averaged 61 Foursquare check-ins per location per month, totaling over 1.3 million annually across all locations. The solutions helped the company offer a consistently branded experience and increased traffic.
There is a sweet spot between using automated tools and developing strong personalized relationships with consumers, and that spot rests within localization. At BIA/ Kelsey "Local Interactive media," Where2GetIt CEO Manish Patel discussed hybrid automation and how enterprise brands can effectively use it to market and monetize at scale.
Real-Time Location-Based Marketing Strategies for the HolidaysBrandify
Brandify's CEO Manish Patel and immr's Dr. Phil Hendrix team up with Street Fight to discuss the removal of frictions on the path to purchase and real-time connections with local customers this holiday season.
LSA17: Location Data in Action (NinthDecimal, Ansira)Localogy
This document discusses how location data from Ansira can be used by NinthDecimal to target mobile ads and analyze their effectiveness for driving foot traffic to physical store locations. A case study showed that targeting brand loyalists and competitive shoppers within 2 miles of a QSR brand's stores led to a 33.62% increase in visits. Insights from the campaign indicated that young consumers, DIY enthusiasts, and leisure travelers were most likely to visit after seeing ads. Nearly half of exposed visitors traveled less than 5 miles to a store, and visit rates peaked in the first 3 days after ad exposure.
This document summarizes an analysis of search queries for a website selling women's and girls' swimwear. It finds that queries containing multiple product attributes like brand, style, color and size had much higher conversion rates (1.8-4.2% vs the overall 1.3%) and lower costs-per-acquisition. Specifically, brand + style queries performed best, making up 70% of queries and being most profitable to optimize campaigns around. The document recommends segmenting ad groups by specific attribute combinations and ensuring deep product inventory matches to maximize conversions from long-tail queries over time.
The study analyzed over 4 million reviews across Google, Facebook, Yelp and TripAdvisor to determine the prevalence of fake reviews. It found that 7.3% of Google reviews showed signs of being fake, compared to 5.2% on Facebook, 4.9% on Yelp and 10.7% on TripAdvisor. The analysis looked at reviews for various business categories and cities to identify which had the highest rates of potentially fake reviews. The methodology used natural language processing and machine learning techniques to detect reviews that may have been generated fraudulently.
Retail Marketing 2017 - Jeffrey Hau, PRIZMSanna Lun
1) Omni-channel retailing aims to provide a seamless shopping experience for customers across online, mobile, and in-store shopping channels by having inventory and customer information synchronized across all channels.
2) Transforming the customer experience requires integrating the customer's experience across channels and simplifying payments by using a common customer identifier and transaction history across channels.
3) Retailers must revamp their CRM systems, marketing campaigns, store operations, supply chains, and associate incentives to operate effectively in an omni-channel environment focused on knowing the customer from any contact point.
The document discusses Placeable's NatLo Top 150 ranking, which measures national brands' effectiveness in local digital marketing across four dimensions: visibility, depth, precision, and reach. It provides details on the methodology used to evaluate over 1,000 brands and select the top 150 highest scoring brands. Specific industries like financial services, hospitality, and retail are highlighted for their relative strengths and weaknesses across the different dimensions.
This document discusses strategies for digitally transforming the in-store retail experience. It identifies key criteria for initiatives like delivering value, generating insights, building relationships, and driving conversions. Several emerging technologies are evaluated, including augmented commerce, endless aisle, digital touchpoints, clienteling, and mobile. These solutions are categorized by their strengths and weaknesses. Finally, a phased approach is proposed starting with quick wins like clienteling and digital payments, followed by mobile and omnichannel fulfillment in the medium term, with augmented commerce and conversational commerce as longer term goals. The overall message is that the future of retail requires seamlessly connecting physical and digital channels to deliver immersive and personalized experiences aligned with customer needs.
No Conversion Left Behind: Why National Brands are Shifting Dollars to LocalBalihoo, Inc.
It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018.
It almost seems counter-intuitive for a brand to grow from a small idea to a powerful enterprise only to focus in on smaller customer bases in their marketing. But hyper-targeted advertising is becoming more prevalent among big and small brands alike. Why? Consumers have come to expect a personalized marketing experience.
Why National Brands are Shifting Dollars to Local MarketingBalihoo, Inc.
It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018.
This presentation is from the Performance Marketing Summit (June 16, 2016 in Toronto). Session description: When it comes to content, gut instinct is not enough to determine success – that is where data comes in. Learn how to leverage data insights to get optimal exposure and revenue for your content.
This document summarizes an e-commerce marketing presentation. It discusses:
1) The state of e-commerce and growth trends in online shopping.
2) The importance of business metrics, competitive intelligence, compelling marketing, SEO, and advanced PPC strategies.
3) Details on Google's Product Listing Ads and tips to increase sales through these listings.
4) Additional tips provided on conversion optimization and getting a free audit of marketing campaigns.
LSA16: Facebook, Local Monetization and MeasurementLocalogy
Joseph Devoy's presentation from LSA16 in San Francisco discussed Local Ads monetization and offline measurement for both national and small business advertisers. For more on the session visit: http://bit.ly/1R1JZkh
National Positions SEO experts discuss what search engine optimization looks like in 2013. Find out how SEO is evolving and what you can do to ensure you’re topping the search rankings. Learn more at http://www.nationalpositions.com/search-engine-optimization.html
Seeing Between The Lines Of The Search And The ClickDung Tri
The document discusses how search marketers previously had little visibility into consumer search behavior and competitor performance on search engine results pages (SERPs). It then summarizes findings from an analysis of millions of SERPs by Compete that provide insights for search marketers. Specifically:
- Over half of SERPs contain at least one paid ad, showing the competitiveness of search.
- Organic listings make up 85% of total listings but receive 53% of clicks from the first organic result, emphasizing the importance of organic search optimization.
- While most paid listings appear on the right side of SERPs, 85% of paid clicks go to top listings, highlighting the value of the top paid placement.
Looking to boost ROI and save money on Ad spend? National Positions SEM experts team up with marketing strategies from Google to give ecommerce businesses insight into how to maximize your Google Adwords campaign. Learn more at http://www.nationalpositions.com/
LSA19: Speed to Insight — How AI Will Change Your OrganizationLocalogy
The document discusses how AI will change organizations by automating insights, augmenting decision making, and automating decisions. It provides examples of how AI is being used in market research and by CPG companies to personalize consumer experiences and drive operational efficiency. AI allows for faster, more granular insights about consumer segments in order to optimize marketing efforts. Case studies demonstrate how AI can be used to improve targeting, testing, and sales optimization through in-flight audience creation and predictive modeling. The key benefits are summarized as measuring everything, driving personalization through AI, applying and experimenting with AI tools, and implementing augmented decision making.
Capture & Track Every Conversion in Today's Mobile WorldDialogTech
From DialogTech's Digital Summit in Chicago, hear from Ryan Kluever, Media Manager at iCrossing, discuss ways to capture and track every conversion in today's mobile world
DialogTech Digital Summit: Embracing Conversations in a Digital LandscapeDialogTech
This document summarizes information from a digital summit on empowering conversations in a digital landscape hosted by DialogTech. It discusses how digital advertising spending is shifting to mobile, the growth of mobile marketing, and how mobile impacts the consumer purchase journey. It then introduces DialogTech as a pioneer in call attribution and conversion technology. Their Voice360 platform provides call attribution, routing, analytics and integrations to help companies optimize marketing ROI from phone calls. Customer testimonials are provided on how DialogTech has helped companies increase leads, scale search marketing, and decrease cost-per-conversion.
This document compares Walgreens and CVS pharmacies located in Charleston, IL. It analyzes their strengths and weaknesses across several consumer behavior categories, including information contact, funds access, store contact, product contact, and more. Both pharmacies share many strengths in areas like credit card acceptance and mobile apps. Key differences are that Walgreens does not sell alcohol while CVS has a smaller seasonal display area. The document proposes marketing strategies like campus advertising and student discounts to better target Eastern Illinois University students.
The document summarizes key findings from the book "Good to Great" about what separates companies that become great from those that don't. It discusses 11 companies that made the leap from good to great over 15 years, more than tripling the stock market. These companies exhibited level 5 leadership, focused first on the right people before strategy, confronted brutal facts, understood their hedgehog concept of passion/skills/economic engine, built cultures of discipline, and adapted technology in a directed way to further their goals. For example, Walgreens outperformed Eckerd by over 15 times by focusing on convenient drugstores, while Kroger outpaced A&P by confronting changing consumer demands unlike A&P.
LSA17: Location Data in Action (NinthDecimal, Ansira)Localogy
This document discusses how location data from Ansira can be used by NinthDecimal to target mobile ads and analyze their effectiveness for driving foot traffic to physical store locations. A case study showed that targeting brand loyalists and competitive shoppers within 2 miles of a QSR brand's stores led to a 33.62% increase in visits. Insights from the campaign indicated that young consumers, DIY enthusiasts, and leisure travelers were most likely to visit after seeing ads. Nearly half of exposed visitors traveled less than 5 miles to a store, and visit rates peaked in the first 3 days after ad exposure.
This document summarizes an analysis of search queries for a website selling women's and girls' swimwear. It finds that queries containing multiple product attributes like brand, style, color and size had much higher conversion rates (1.8-4.2% vs the overall 1.3%) and lower costs-per-acquisition. Specifically, brand + style queries performed best, making up 70% of queries and being most profitable to optimize campaigns around. The document recommends segmenting ad groups by specific attribute combinations and ensuring deep product inventory matches to maximize conversions from long-tail queries over time.
The study analyzed over 4 million reviews across Google, Facebook, Yelp and TripAdvisor to determine the prevalence of fake reviews. It found that 7.3% of Google reviews showed signs of being fake, compared to 5.2% on Facebook, 4.9% on Yelp and 10.7% on TripAdvisor. The analysis looked at reviews for various business categories and cities to identify which had the highest rates of potentially fake reviews. The methodology used natural language processing and machine learning techniques to detect reviews that may have been generated fraudulently.
Retail Marketing 2017 - Jeffrey Hau, PRIZMSanna Lun
1) Omni-channel retailing aims to provide a seamless shopping experience for customers across online, mobile, and in-store shopping channels by having inventory and customer information synchronized across all channels.
2) Transforming the customer experience requires integrating the customer's experience across channels and simplifying payments by using a common customer identifier and transaction history across channels.
3) Retailers must revamp their CRM systems, marketing campaigns, store operations, supply chains, and associate incentives to operate effectively in an omni-channel environment focused on knowing the customer from any contact point.
The document discusses Placeable's NatLo Top 150 ranking, which measures national brands' effectiveness in local digital marketing across four dimensions: visibility, depth, precision, and reach. It provides details on the methodology used to evaluate over 1,000 brands and select the top 150 highest scoring brands. Specific industries like financial services, hospitality, and retail are highlighted for their relative strengths and weaknesses across the different dimensions.
This document discusses strategies for digitally transforming the in-store retail experience. It identifies key criteria for initiatives like delivering value, generating insights, building relationships, and driving conversions. Several emerging technologies are evaluated, including augmented commerce, endless aisle, digital touchpoints, clienteling, and mobile. These solutions are categorized by their strengths and weaknesses. Finally, a phased approach is proposed starting with quick wins like clienteling and digital payments, followed by mobile and omnichannel fulfillment in the medium term, with augmented commerce and conversational commerce as longer term goals. The overall message is that the future of retail requires seamlessly connecting physical and digital channels to deliver immersive and personalized experiences aligned with customer needs.
No Conversion Left Behind: Why National Brands are Shifting Dollars to LocalBalihoo, Inc.
It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018.
It almost seems counter-intuitive for a brand to grow from a small idea to a powerful enterprise only to focus in on smaller customer bases in their marketing. But hyper-targeted advertising is becoming more prevalent among big and small brands alike. Why? Consumers have come to expect a personalized marketing experience.
Why National Brands are Shifting Dollars to Local MarketingBalihoo, Inc.
It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018.
This presentation is from the Performance Marketing Summit (June 16, 2016 in Toronto). Session description: When it comes to content, gut instinct is not enough to determine success – that is where data comes in. Learn how to leverage data insights to get optimal exposure and revenue for your content.
This document summarizes an e-commerce marketing presentation. It discusses:
1) The state of e-commerce and growth trends in online shopping.
2) The importance of business metrics, competitive intelligence, compelling marketing, SEO, and advanced PPC strategies.
3) Details on Google's Product Listing Ads and tips to increase sales through these listings.
4) Additional tips provided on conversion optimization and getting a free audit of marketing campaigns.
LSA16: Facebook, Local Monetization and MeasurementLocalogy
Joseph Devoy's presentation from LSA16 in San Francisco discussed Local Ads monetization and offline measurement for both national and small business advertisers. For more on the session visit: http://bit.ly/1R1JZkh
National Positions SEO experts discuss what search engine optimization looks like in 2013. Find out how SEO is evolving and what you can do to ensure you’re topping the search rankings. Learn more at http://www.nationalpositions.com/search-engine-optimization.html
Seeing Between The Lines Of The Search And The ClickDung Tri
The document discusses how search marketers previously had little visibility into consumer search behavior and competitor performance on search engine results pages (SERPs). It then summarizes findings from an analysis of millions of SERPs by Compete that provide insights for search marketers. Specifically:
- Over half of SERPs contain at least one paid ad, showing the competitiveness of search.
- Organic listings make up 85% of total listings but receive 53% of clicks from the first organic result, emphasizing the importance of organic search optimization.
- While most paid listings appear on the right side of SERPs, 85% of paid clicks go to top listings, highlighting the value of the top paid placement.
Looking to boost ROI and save money on Ad spend? National Positions SEM experts team up with marketing strategies from Google to give ecommerce businesses insight into how to maximize your Google Adwords campaign. Learn more at http://www.nationalpositions.com/
LSA19: Speed to Insight — How AI Will Change Your OrganizationLocalogy
The document discusses how AI will change organizations by automating insights, augmenting decision making, and automating decisions. It provides examples of how AI is being used in market research and by CPG companies to personalize consumer experiences and drive operational efficiency. AI allows for faster, more granular insights about consumer segments in order to optimize marketing efforts. Case studies demonstrate how AI can be used to improve targeting, testing, and sales optimization through in-flight audience creation and predictive modeling. The key benefits are summarized as measuring everything, driving personalization through AI, applying and experimenting with AI tools, and implementing augmented decision making.
Capture & Track Every Conversion in Today's Mobile WorldDialogTech
From DialogTech's Digital Summit in Chicago, hear from Ryan Kluever, Media Manager at iCrossing, discuss ways to capture and track every conversion in today's mobile world
DialogTech Digital Summit: Embracing Conversations in a Digital LandscapeDialogTech
This document summarizes information from a digital summit on empowering conversations in a digital landscape hosted by DialogTech. It discusses how digital advertising spending is shifting to mobile, the growth of mobile marketing, and how mobile impacts the consumer purchase journey. It then introduces DialogTech as a pioneer in call attribution and conversion technology. Their Voice360 platform provides call attribution, routing, analytics and integrations to help companies optimize marketing ROI from phone calls. Customer testimonials are provided on how DialogTech has helped companies increase leads, scale search marketing, and decrease cost-per-conversion.
This document compares Walgreens and CVS pharmacies located in Charleston, IL. It analyzes their strengths and weaknesses across several consumer behavior categories, including information contact, funds access, store contact, product contact, and more. Both pharmacies share many strengths in areas like credit card acceptance and mobile apps. Key differences are that Walgreens does not sell alcohol while CVS has a smaller seasonal display area. The document proposes marketing strategies like campus advertising and student discounts to better target Eastern Illinois University students.
The document summarizes key findings from the book "Good to Great" about what separates companies that become great from those that don't. It discusses 11 companies that made the leap from good to great over 15 years, more than tripling the stock market. These companies exhibited level 5 leadership, focused first on the right people before strategy, confronted brutal facts, understood their hedgehog concept of passion/skills/economic engine, built cultures of discipline, and adapted technology in a directed way to further their goals. For example, Walgreens outperformed Eckerd by over 15 times by focusing on convenient drugstores, while Kroger outpaced A&P by confronting changing consumer demands unlike A&P.
This document shows the results of a rewards program over time, with banners displaying the program receiving up to 20% more clicks than those without the program. The program began with a 15% difference that decreased over time, with the gap nearly closed by the program's end.
Walgreens Community Management Projectjames pham 🧠
The goal of this project is to improve the customer experience in Walgreens pharmacies. A SWOT analysis identified strengths like technology but also weaknesses such as a lack of cross-training front store employees. Surveys found that customers value convenience and friendly service. However, delight scores and wait times show poor satisfaction when wait times exceed 15 minutes. Approaches to improve this include obtaining pharmacy externs, developing relationships with tech schools, improving workflow management to avoid bottlenecks, and cross-training store clerks. Monitoring progress through delight scores and surveys will help ensure improvements are effective.
The document provides an overview of Walgreens' organizational structure, culture, and strategies. It discusses Walgreens' mission to be a trusted provider of pharmacy and wellness solutions. It describes Walgreens' hierarchical structure with regions, districts, and stores led by executives, vice presidents, and managers. The document also summarizes Walgreens' emphasis on customer service, convenience, employee engagement, and social responsibility including supporting diversity and community. Finally, it analyzes Walgreens' strategic decisions to open Wellness Experience stores and acquire Alliance Boots to become a global enterprise.
This document discusses the "Hedgehog Concept" of simplicity within three intersecting circles. It describes how hedgehogs focus on a single, core idea to simplify complex problems, unlike foxes which pursue many ideas. Examples are given of individuals like Darwin who had a unified concept. The concept is then related to businesses like Walgreens that achieved success with a simple drugstore model, unlike imitators like Eckerd. The document concludes by defining the three intersecting circles of the Hedgehog Concept as what you are best at, what drives your economic engine, and what you are deeply passionate about.
Charles R. Walgreen opened the first Walgreens store in Chicago in 1901. By 1920, Walgreens had expanded to 44 stores with $1.2 million in annual sales. In 2010, Walgreens became the largest drugstore chain in the US with over 7,500 stores across 50 states. Walgreens pioneered innovations like child resistant packaging and using satellite technology to connect pharmacy systems.
Make the most of multichannel traffic in 2016. Learn how Rockler, a national retailer with a robust ecommerce presence, successfully engages and converts online customers for continuous year-over-year growth. Rockler Director of Marketing Ellen Manderfeld and ROI Revolution's Denis Coombes will share seven strategies to accelerate traffic and conversion through popular channels such as Google Shopping, AdWords, mobile shopping and Pinterest.
Current reputation monitoring tools provide insights at the brand level but not the local level. They can show what people say about Starbucks generally but not a specific Starbucks location. This document introduces a tool that helps large brands monitor the reputation of individual locations and compare conversations across regions. It allows brands to see what people are saying about specific outlets and analyze metrics like reviews, listings and social media mentions at the local level.
The document provides information about Findit, a service by the Omaha World-Herald designed to help businesses establish their brand and increase their online search ranking. It does this through brand promotion activities like print ads, email blasts, and an enhanced online business listing, as well as ensuring accurate business information across directories to aid search engine optimization. Additional services discussed include website development, social media promotion, Google AdWords campaigns, and audience extension strategies to reach customers.
Stronger together: The new reality of consumers, brands & retailers united |...Bazaarvoice
See how a top retailer opened up communication with brands and customers - and created a shopping experience to compete with online giants like Amazon.
Driving Sales with Paid Search and Click-to-CallOptimizely
Over 60 percent of paid search advertising will take place on mobile in 2016. Thanks to smartphones and click-to-call, phone calls are now among the most important conversion metrics for search advertising. Agency and brand marketers must adopt new click-to-call optimization and attribution strategies to drive ROI from paid search in the coming year.
Learn from click-to-call optimization experts from DialogTech and Optimizely to learn proven strategies top marketers use to drive calls and revenue from paid search. You’ll learn:
- How to take advantage of new Google AdWords and Bing formats for click-to-call
- Which targeting and bidding options drive call conversions
- The A/B tests every marketer must perform to optimize paid search ROI
- The key data around phone calls you must capture to prove and optimize performance
The document summarizes a student's internship project report for PepsiCo on analyzing brand affinity of retailers. The student surveyed 600 retailers in Kochi to measure their brand affinity based on Keller's Brand Resonance Model. 393 retailers scored above 75, indicating high brand affinity. Retailers with high affinity averaged 98% sales growth compared to -21% for low affinity retailers, showing brand affinity positively impacts sales. The student recommends improving merchandizing and retailer engagement to increase affinity.
Brand Strength using Traffic Share - revisedAkshat Misra
Direct traffic, when consumers directly type a brand's website into the address bar, is the best indicator of a brand's online strength, awareness, and recall according to the document. The document analyzes several industries and brands to compare levels of direct traffic versus other traffic sources like organic search. Strong, developed brands have direct traffic shares above 50%, while most brands, even large ones, have direct traffic under 40% due to consumer search behaviors. The analysis can determine if a brand is developed or still developing based on its direct versus organic traffic metrics.
How StorageMart Succeeds in Global & Local SearchTrustpilot
Succeeding in search is an on-going challenge, particularly when you are big global brand that is fueled by multi-location, local businesses. Do you wonder how brands like StorageMart achieve major success in search while maintaining their trusted reputation regardless of location, across the country? View the webinar to discover:
-The hurdles StorageMart faced
-The changes StorageMart implemented to their search strategy
-How StorageMart maintains their brand’s reputation in local and global search
5 Ways to Leverage Local This Holiday Shopping SeasonRio SEO
Marketers already in hot pursuit of the constantly connected consumer have a lot to look forward to this holiday season, and much to do to prepare. Retail sales are expected to rise 3.8% in the US this season, with e-commerce attracting a good deal more shoppers with a projected 15.3% growth rate. Multi-location businesses are facing both greater challenges and opportunities than ever before to connect, engage and convert searchers into loyal customers. Explore these 5 tips to leverage local for holiday success!
The customer acquisition lifecycle for marketing providers is changing. The traditional sales funnel is dead.
Join WordStream and UpCity on the transition from the sales funnel to a flywheel of engaging, converting, and delighting your customers, prospects, and advocates.
In this session, you'll:
- Identify how to engage with your audience at each stage of the customer lifecycle
- Discover practical ways to benchmark and grow your digital reputation and credibility
- Build a network of ambassadors that can help you grow your brand
Part 3 Online to Offline How Local Mobile Search Drives In-Store Foot Traffic...SweetIQ
A copy of Mohannad El-Barachi's (SweetIQ's Co-founder and CEO) presentation slides from The LBMA event in Montreal on December 2, 2014 at the SweetIQ headquarters.
The document discusses the advantages of eCommerce for brick-and-mortar retail brands. It notes that over 75% of brand decisions are made in-store and discusses an in-store platform that uses tools like video intelligence, mobile location analytics, and engagement displays to track customer analytics. It presents the large market opportunities in areas like in-store marketing and customer experience management. The document also provides details on the company's go-to-market strategy, competition, advisory board, pricing model, and positive feedback from others on the company's product.
Class 03: Introduction to Google AnalyticsJon Chang
This document provides an introduction to Google Analytics. It includes learning objectives around key web analytics terms, metrics, best practices, and features in Google Analytics like goals, segments, and campaign tracking. The document covers setting up important conversions and segmentation to understand user journeys and how to improve conversion rates. It emphasizes establishing normal ranges for key metrics and investigating exceptions to determine opportunities.
How to Measure Brand Awareness with Content MarketingLiz Bedor
Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand's website?
We can measure brand awareness a few different ways:
Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking.
Unbranded Organic Search Traffic: Search traffic your site receives from keywords that never mention your brand name or products.
Organic Search Share of Voice: The percentage of online conversations in your space that include your brand.
iProspect: Brands Go Local with Data Driven Marketing - Local Content Experie...Rio SEO
The document summarizes the evolving importance of local content and data as search behaviors change. It notes that by 2019, 141 billion local searches will take place annually in the US. However, the presentation indicates that brands currently are not fully delivering on localized experiences. Specifically, many brands still provide inaccurate local data and do not optimize sites for mobile or personalize content sufficiently based on location. The presentation emphasizes that for brands to keep up as search evolves, they must ensure their local data is accurate, search engine optimization considers locations, and personalized content is location-aware.
Consumers are increasingly relying on online reviews to choose local businesses. Reviews influence over 80% of consumers and are more important than factors like loyalty programs or traditional marketing. Most consumers have read a review within the past week. While consumers read reviews regularly, only a small percentage leave reviews themselves. Businesses need to make leaving reviews easy by asking customers for reviews via text messages or emails in order to increase the number of reviews they receive. Both positive and negative employee experiences are top factors in a consumer deciding to leave a good or bad review.
Understanding What's Working (Closely, Where2GetIt)Localogy
This document discusses Brandify's platform for measuring local marketing performance. It provides an example case study of how Brandify helped Alfred Angelo, a bridal retailer, improve their local marketing. Brandify conducted an audit of Alfred Angelo's online presence, reviews, and store data. They then provided insights into improving listings, reviews, and other metrics. Brandify's platform allows companies to track key metrics like reviews, ratings, and foot traffic to evaluate local marketing campaigns.
Unnecessarily Naked: The Digital Marketer's New ClothesInvoca
Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.
Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:
●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline
●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns
●How to accurately calculate the true ROI and budget of omni-channel campaigns
Pushing the Creative Envelope in Programmatic, Digiday Programmatic Summit, N...Digiday
Programmatic digital display ad spending has grown rapidly and is expected to continue growing, increasing its share of total digital display ad spending. However, advertisers need to move beyond just display ads and prioritize buying rich media, video, and native ads. There are also opportunities to better align marketing goals with metrics and consolidate platforms to gain a 360-degree view of customers. The key takeaways are to expand beyond just display advertising, align goals and expectations, and consolidate platforms for more comprehensive customer insights.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
1. OVERALL SCORE CARD
COMPETITORSCOMPETITORS
LOCALSEOLOCALSEO
LOCALADVERTISING
ENGAGEMENTENGAGEMENT
REVIEWS
LOCAL DIGITAL MARKETINGLOCAL DIGITAL MARKETING
A HEAD TO HEAD SHOWDOWN
k.o.
brand score
DATAQUALITY
REVIEWS
81 %
76
k.o.
Brand
BattleBattle
Brand
A HEAD TO HEAD SHOWDOWN
in
CVS vs Walgreens
SATISFACTION RATING
4-STAR AND ABOVE RATING
ADDRESS PRECISION
PHONE# PRECISION
FOUND LOCATIONS
DATAQUALITY
brand score
NAP ANALYSIS & LISTING PRESENCE
ACROSS THE “BIG 6” ENGINES AND LOCAL DIRECTORIES
KO
3
wrong number, bro
bring it on
%
OVERALL SCORE CARD
LOCALSEO
138
REVIEWS
95 110
ENGAGEMENT
111 102
DATAQUALITY
138 160
FIGHT FOR THE TOP
USING KEYWORDS Drug Store, Pharmacy, Flu Shots
44% of Walgreens
locations showed up at position 1.
NON-RANKING LOCATIONSSEARCH RANK
Supermarket
1.
2.
3.
4.
Discount Store
1.
2.
3.
4.
Walgreens' locations ranked
in the first position 21% more often
than CVS’s locations.
LOCALADVERTISING GENERATING BRAND AWARENESS
AND DRIVING LOCAL CONVERSIONS
CONTACT LENSES
WALGREENS PHOTO COUPON
WALGREENSAD
WALGREEN
CONTACTS
2.
1.
3.
4.
4.
69% of Keywords rank
IN POSITION 1-3
11%
BUSINESS LOCATOR LOCAL PAGES
STORE HOURS
ADDRESS
PHONE
FLAVORS IN STORE
With more claimed locations and the
increase in local phone number accuracy
across multiple platforms, Walgreens
managed to have a 29% overall stronger
listings presence.
18%
18%
15%
1%
2%
UNCLAIMED LOCATIONS LISTING STRENGTH
COMPETITORS
95 99
LOCALADVERTISING
84 91
LOCAL AMPLIFICATION
FANS
1,864,888 5,245,081
HIGHER ENGAGEMENT
Likes, Shares, Comments,
& Consumer Brand Hashtags
SENTIMENT ANALYSIS
KEYWORD ANALYSIS
Walgreen customers were most likely
to experience:
Content & Design, SEO Factors
KEY LOCATOR FACTORS KEY LOCAL PAGE FACTORS
DOMINATEDDOMINATED
SEO Optimized, Content & Design,
Responsive
NUMBER OF COMPETITORS.
3, including each other
HAS HIGHER
LOCAL OCCURANCES
4442% %
Great deals!
Friendly staff!
Free flu shots!
Coupons
AN ANALYSIS OF CONSUMER
ACTIONS AND INTERACTIONS
%8
MISSING LOCATIONS
@GoBrandify
82%
96%
CVS and Walgreens both have
branded local pages with location
specific intel.
pharmacy
KO
KO
KO
661
winner
Both CVS and Walgreens have
optimized business locators, however
Walgreens' locator loaded much
faster on mobile devices.
What is your Brand Score?
Brandify's real-time algorithms continuously
evaluates the online footprint of multi-location
brands across the six pillars: Data Quality, Local
SEO, Reviews, Engagement, Local Advertising, and
Competitors. Improve organic search, business
listings, competitiveness and social media
engagement with Brandify.
We evaluate over 250+ variables representing
the following categories:
Local
SEO
Competitors
1
2
3
Local
Advertising
Reviews
Measuring your Brand’s Digital Footprint.
En gagement
Data Quality
Brand Score
DATA COLLECTED: JULY 2015 - SEPT 2015
deals
FOR THE KEYWORDS: Drug Store
Top competition is each other, with
Rite Aid and Wal-Mart Pharmacy following.
704
GARCINIA CAMBOGIA
WALGREENS.COM
WALGREENS PHOTO
PROBIOTICS
WALGREENS PHARMACY
WALGREENS
MEASLES
714.660.4870 | hello@brandify.com | www.brandify.com
80% 94%
14%
CONTACT
Pharmacy
142
CVS won this round by focusing on
engaging its customers on Twitter and
Facebook, while Walgreens had less
involvement across more channels.
9%