Steps to take to run a successful Facebook ad campaign. Facebook campaigns that utilize these steps see better results with Facebook ads and greater return on investment

1. Want to start seeing positive
results on facebook Ad
campaigns? 10 Must do Steps
for a succesful facebook Ad
Campaign
Written by: Noel Johnson

2. 10 Must do steps for a
successful facebook ad
campaign
01. Installed pixel
02. Choose the right Objective
03. Split test different creatives
04. Finding your audience with 3 simple methods
05. Writing the perfect facebook ad copy

3. 06) Set Up retargeting objectives
07) Create 1% lookalike audience
08) How to validate your offer
09) Optimizing and reducing cost per click
10) Duplicate winning Ad

4. Why We use facebook pixel
You need pixel to track visitors and retarget
them. Without a pixel installed on your website,
it’s difficult to tell who visit your site. Therefore,
you will have little or no data to retarget.
Note: No pixel then you are basically losing hard
earn money. 95% of conversion happens when
you retarget warm traffic so this is important.
O1

5. Choose the
right Ad
objective
.
02

6. Why you should Split test different creatives.
For beginners it’s simple we split test because it’s the best
way to find what Image, Video, Website URL, Text, Headline,
Description, and Call to Action works. This is why using
different ad copies and images are so important.
03

7. Finding your audience with 3 simple methods
1) Brands
2) Influencers
3) Facebook pages -Explanatory
Three ways to target and
narrow your audience
04

8. Writing the perfect facebook ad copy
A facebook Ad copy usually have these
components:
1) Hook
2) Offer- Must be compelling
3) Pain points
4) Desired outcome
5) Call to action
05

9. Tips: Warm traffic converts way
better then cold traffic. Consumers
merely knows you, so they are
usually hesitant to purchase or opt in
for your product or service.
Set Up retargeting objectives
06

10. Create 1% lookalike
audience
Lookalike Audiences helps you
create new audiences base on
website visitors and page fans.
With lookalike audience you can
find more people who looks like
your current customers.
07

11. How to validate your offer
Spending and testing offers on facebook is
not always the best strategy. Your
strategy should be to find offers that are
already working and do something better.
Noel Johnson Facebook Ad Specialist, Personal Brand Specialist
08

12. Reducing Cost per click (cpc)
Ads with high
relevance score,
usually cost less
than lower
relevance score.
Use Positive
keyword in
facebook Ad
copy. Negative
words cost more.
Broader audience
cost less than
narrow audience.
Want to Work With Noel Johnson Email: info@mediaenterpriceinc.com
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13. Duplicate Winning Ad.
10
When you split test,
alway duplicate winning
adset.

14. Want to get more sales,
more leads for your
business. Call us today.
Johnson and Son
Marketing Agency
Address: 11116 Highland
Circle, Boca Raton Fl
phone : 561-674-5717
Zip Code: 33428