1.
How to make it with Google AdWords as an Agency?
Cristian Ignat
PPC Marketing Manager

2.
About me

3.
About me

4.
More about me: the funny way 
Cristian’s children are speaking in
phrases no longer than 35 characters.
Chuck Norris has stopped doing
AdWords when Cristian Ignat has
started.
Lary Page has a picture with
Cristian Ignat on his desk.

5.
How to make it with AdWords as an agency?

6.
3 Main problems that I have faced in the beginning:
1. Trust – because nobody knows me
2. How do I reach clients?
3. How should I charge?

7.
1. How did I get trust in Romania market?

8.
1. How did I get trust in Romania market?

9.
1. How did I get trust in Romania market?

10.
1. How did I get trust in Romania market?
How many of you know him?
http://www.kaushik.net/avinash/

11.
1. How did I get trust in Romania market?
How many of you know this company?
What about this blog?
http://www.ppchero.com/

12.
1. How did I get trust in Romania market?
THE
WWW.CRISTIANIGNAT.RO
Key benefits of blogging:
- Build Credibility and Reputation
- Enormous Reach
- Trust
- Leads
P.S. DON’T be afraid to tell “secrets” on your blog 
My goal:

13.
I have a blog. I write interesting articles. I need clients.
2. How to reach clients?

14.
2. How to reach clients?
There are two types of clients that you can reach:
- Businesses that don’t do AdWords
- Businesses that are doing AdWords

15.
2. How to reach clients?
Businesses that don’t do AdWords
Tell them why they should be in Google using a easy way.

16.
2. How to reach clients?
Businesses that don’t do AdWords
Tell them why they should be in Google using a easy way.

17.
2. How to reach clients?
If people are asking Google how to solve their most intimate problems…
imagine THIS:
- Show your Ads ONLY to people looking for you
- Show your Ads ONLY when they need your product / service
- You pay ONLY when you get a visitor to your website
- You set the budget as much as YOU want / afford
- You pause / raise the budget when YOU want
- You can make people dream of your brand with remarketing
What’s your excuse  ?

18.
2. How to reach clients?
SMB that are doing AdWords on their own
Their mindset: AdWords is easy. I can do it my own.“ ”

19.
2. How to reach clients?
The reality: What you can do:
SMB that are doing AdWords on their own

20.
2. How to reach clients?
1. Find advertisers that have problems.
2. Create a document with print screens from Google.
3. Email them the document telling that you can save them money.
4. And increase their sales.
SMB that are doing AdWords on their own

21.
I am famous with the blog. I know how to get clients.
How should I charge them?
3. Pricing models

22.
3. Pricing models
Small & Medium business
- Each penny is important for them
- Give them the free document
- AdWords Voucher
- No setup fee
- Percent of the AdWords budget
(10-20%)

23.
3. Pricing models
- You won’t convince with free things
- Create a strategy
- Present them your true value in their
business
- Show them how you can increase
their business, not save money
- Setup fee
- Percent of the Budget 3-8%
- Paid by results

24.
1. Get certifications
2. Get known by blogging, social
media, events
3. Set a target: bussiness with(out) AdWords
4. Set another target: small / medium / big
5. Create a strategy to reach them
6. Set pricing based on their business and the
value you bring to them
7. Charge & make money 
Conclusions

25.
Questions

26.
Thank you!
www.cristianignat.ro
ppc.2parale.ro
cristian.ignat@2parale.ro