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How To Make it With Google AdWords as an Agency

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How To Make it With Google AdWords as an Agency

The goal of the presentation is to help AdWords agencies that are at the beginning to increase their trust and get more clients. The presentation covers 3 main topics:
- how to build credibility
- how to get clients
- how to set prices

The goal of the presentation is to help AdWords agencies that are at the beginning to increase their trust and get more clients. The presentation covers 3 main topics:
- how to build credibility
- how to get clients
- how to set prices

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How To Make it With Google AdWords as an Agency

  1. 1. How to make it with Google AdWords as an Agency? Cristian Ignat PPC Marketing Manager
  2. 2. About me
  3. 3. About me
  4. 4. More about me: the funny way  Cristian’s children are speaking in phrases no longer than 35 characters. Chuck Norris has stopped doing AdWords when Cristian Ignat has started. Lary Page has a picture with Cristian Ignat on his desk.
  5. 5. How to make it with AdWords as an agency?
  6. 6. 3 Main problems that I have faced in the beginning: 1. Trust – because nobody knows me 2. How do I reach clients? 3. How should I charge?
  7. 7. 1. How did I get trust in Romania market?
  8. 8. 1. How did I get trust in Romania market?
  9. 9. 1. How did I get trust in Romania market?
  10. 10. 1. How did I get trust in Romania market? How many of you know him? http://www.kaushik.net/avinash/
  11. 11. 1. How did I get trust in Romania market? How many of you know this company? What about this blog? http://www.ppchero.com/
  12. 12. 1. How did I get trust in Romania market? THE WWW.CRISTIANIGNAT.RO Key benefits of blogging: - Build Credibility and Reputation - Enormous Reach - Trust - Leads P.S. DON’T be afraid to tell “secrets” on your blog  My goal:
  13. 13. I have a blog. I write interesting articles. I need clients. 2. How to reach clients?
  14. 14. 2. How to reach clients? There are two types of clients that you can reach: - Businesses that don’t do AdWords - Businesses that are doing AdWords
  15. 15. 2. How to reach clients? Businesses that don’t do AdWords Tell them why they should be in Google using a easy way.
  16. 16. 2. How to reach clients? Businesses that don’t do AdWords Tell them why they should be in Google using a easy way.
  17. 17. 2. How to reach clients? If people are asking Google how to solve their most intimate problems… imagine THIS: - Show your Ads ONLY to people looking for you - Show your Ads ONLY when they need your product / service - You pay ONLY when you get a visitor to your website - You set the budget as much as YOU want / afford - You pause / raise the budget when YOU want - You can make people dream of your brand with remarketing What’s your excuse  ?
  18. 18. 2. How to reach clients? SMB that are doing AdWords on their own Their mindset: AdWords is easy. I can do it my own.“ ”
  19. 19. 2. How to reach clients? The reality: What you can do: SMB that are doing AdWords on their own
  20. 20. 2. How to reach clients? 1. Find advertisers that have problems. 2. Create a document with print screens from Google. 3. Email them the document telling that you can save them money. 4. And increase their sales. SMB that are doing AdWords on their own
  21. 21. I am famous with the blog. I know how to get clients. How should I charge them? 3. Pricing models
  22. 22. 3. Pricing models Small & Medium business - Each penny is important for them - Give them the free document - AdWords Voucher - No setup fee - Percent of the AdWords budget (10-20%)
  23. 23. 3. Pricing models - You won’t convince with free things - Create a strategy - Present them your true value in their business - Show them how you can increase their business, not save money - Setup fee - Percent of the Budget 3-8% - Paid by results
  24. 24. 1. Get certifications 2. Get known by blogging, social media, events 3. Set a target: bussiness with(out) AdWords 4. Set another target: small / medium / big 5. Create a strategy to reach them 6. Set pricing based on their business and the value you bring to them 7. Charge & make money  Conclusions
  25. 25. Questions
  26. 26. Thank you! www.cristianignat.ro ppc.2parale.ro cristian.ignat@2parale.ro

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