types of advertising media

1. ADVERTISING MEDIA

2. CLASSIFICATION OF MEDIA
Print
Media
Electronic
Media
Point of
Purchase
Media
Outdoor
media
Internet
Non-
media

3. PRINT MEDIA
 Print media is a kind of mass communication that creates and disseminates news and information through
printed publications.
 The general public receives this data and pictures or graphics in printed form, also known as hard copy.
 The printed means of communication produced on tangible copies in color or black and white.
 Types:
(a) Newspaper
(b) Magazine
(c) Direct mail

4. NEWSPAPER
Advantages
 Cheapest and most convenient
 Convenient for consumers divided geographically
 Available in Various Languages
 All the Information under One Roof
 Large media reach
 Time flexibility
 More useful for the launch of new product
 Positioning of the advt. catches more attention
 Most convenient for the latest news

5. Disadvantages
 Short life
 Quality issues
 High rates
 Nationwide papers are costly
 Lower advertising value
 Skips the advertisement
 Improper positioning may result in a lack of attention

6. MAGAZINE
Advantages
 Repetitive reading
 magazines as a medium for advertising, an appeal can be made to a large body of persons
with similar tastes or covering a large area.
 The number of advertisements also serves as an index to the popularity of the magazine.
 The superior paper used in magazines also makes it possible for the advertisements to be
attractive.
 Convenient to reach a regional and national market
 Magazines generally have a longer life than other types of press advertising.

7. Disadvantages
 Not useful for the latest news
 Costlier than newspaper
 Readers not interested are also targeted
 Fresh magazines issued generally in a week, fortnight, month, etc. advt doesn’t retain for this
long period
 For producers with local market scope, a national magazine is a waste

8. DIRECT MAIL
Postcard Leaflets Booklets catalogue

9. Advantages
 Flexibility in format
 Information can be sent as many times as required
 Full information can be provided
 Customization possible

10. Disadvantages
 Cost per customer increases
 Doesn’t motivate the customer to buy
 Ineffective medium of FMCG