This document discusses different types of advertising media, including print media (newspapers and magazines), outdoor media, broadcast media (radio and television), direct mail media, and specialty media. Each type of media has its own advantages and disadvantages for advertisers. Print media provides targeted audiences but has a short shelf life. Broadcast media has a wide reach but is more expensive. Direct mail and specialty media allow targeting specific customers but have limitations on message size. The best media depends on the advertiser's budget and objectives.

2. ADVERTISING MEDIA
Advertising media is the device
through which the advertising
message is conveyed to the customers.

3. Types of media
 Print media
 Outdoor media
 Broadcast media
 Direct mail media
 Speciality media

4. Print media :
 Written advertising that may be included in
the form of newspapers , magazines and etc.
They are among the oldest and most effective
types of advertising .

5. 1. Newspaper Advertising
 Newspaper contains
news , opinions , service
information and public
materials.
 Classified advertising
 Display advertising

6.  Targeted Audience
 Affordable
 Trustworthy
 Engaging
 Impact and Effectiveness
 Display Higher Quality Images
 Target a Specific Demographic
Advantages

7.  Short shelf life, newspapers are read only
once.
 Poorly print limits creativity.
 No audio-video element.
 Less up to-date in news coverage.
 A literacy (literate but finding an arduous
activity)
Disadvantages

8. 2.Magazine Advertising
 Magazines contains
articles and news of current
interest.
 Different types of
magazines are published for
different types of customers.
 Magazines may be
general nature ,home and
women magazines ,etc.

9.  The benefits of magazine advertising
include the ability to reach specialized
audiences, audience receptivity, a long life span,
and visual quality.
 Target Audiences.
 The ability of magazines such as Men's
Health, Fast Company, and Sassy to reach
specialized audiences has become a
primary advantage of magazines.
Advantages

10.  Limited Audience Reach.
 Magazines do not have the same reach
as television or radio.
 Long Lead Times
 Competing Ads Cause Clutter
 High Cost Advertising
Disadvantages

11. Outdoor Advertising
 It is seen when
people are out of
doors.
 Purchased from
outdoor advertising
companies in standard
sizes.
 Are placed in highly
traveled roads and
high visibility.

12. Advantages
 It is cost-effective.
 Outdoor advertising is one of the most
affordable forms of advertising in the industry.
 It has an immediate impact.
 It encourages impulse buying.
 You cannot guarantee success.
 It is not targeted.
 It is difficult to remember contact
information.

13. Disadvantages
 Outdoor advertisements can create only
visual effects.
 It conveys limited information.
 The effectiveness of outdoor
advertisement cannot be easily measured.
 Outdoor advertising by itself is not
adequate

14. Broadcast Media
 Includes radio,
television, cinema
etc.
 Part of indoor
advertising

15. 1. Radio Media
 Radio reaches 90% of
people , which makes it
very effective.
 Best times are “drive
times”- morning and late
afternoon early evening

16. Advantages
Selective Targeting
Increased frequency
More memorable
Cost effective
Time efficiency
Measurable results

17. Disadvantages
Adds to the Cost of Production and Product.
Leads to Price War.
Deceptive Advertising.
Leads to Unequal Competition.
Creates a Monopolistic Market.
Promotes Unnecessary Consumption.
Decline in Moral Values.

18. 2. Television Media
 Factors such as the
budget available and
market coverage
priorities influence
television decisions.
TV is expensive.

19. Advantages
 TV Advertising builds trust.
 Advertising boosts sales.
 TV Adverts are full screen, not fighting for
screen space.
 TV reaches a vast audience.
 TV advertising results can be tracked.
 Small brands can get into TV advertising on
digital channels.
 TV adverts benefit from second-screening.

20. Disadvantages
Adds to the Cost of Production and Product
Leads to Price War
Deceptive Advertising
Leads to Unequal Competition
Creates a Monopolistic Market
Promotes Unnecessary Consumption
Decline in Moral Values

21. Direct-mail advertising
 Way of sending sales
messages directly to the
customers.
- Sent to a home or
business
- Electronic mail
 It is a direct response
advertising.

22. Advantages
 Direct Mail Offers Great Response Rates.
 Direct Mail Gets Opened & Read.
 Direct Mail Is Tangible & Personal.
 Direct Mail Is Familiar & Builds Trust.
 Direct Mail Is Highly Targeted.

23. Disadvantages
 Direct mail has fixed costs as it needs to be sent
through the postal system.
 Traditionally Time consuming. Depending if
you use a traditional agency or a service like
postary this isn't so true anymore.
Requires Address data.

24. Specialty Media
 Relatively
inexpensive, useful
items with an advertisers
name printed on them.
 Given away with no
obligation attached.

25. Advantages
 Flexibility of use.
 High selectivity factor as these items can
be distributed only to the target market.
 If done well, target audience may decide to
keep the items, hence promoting long
retention and constant exposure.
 Availability of wide range of inexpensive
items that can be purchased at a low price.

26. Disadvantages
 Ad space can be expensive.
 Your ad has to compete against the clutter of
other advertisers, including the giants ads run by
supermarkets and department stores as well as
the ads of your competitors.
 Poor photo reproduction limits creativity.
 Newspapers are a price-oriented medium;