ADVERTISEMENT AND IT'S TYPES

1. ADVERTISING

2.  Advertising budget are often thought of as
huge expenditures with vague returns.
Firms think about the size or the bigness of
the money spent and not quiet often is the
effectiveness of the spending taken into
consideration.

3.  1.Rational or information appeal
 2.Emotional appeal
 3.Moral appeal

4.  1.Positive emotional appeal
 2.Negative emotional appeal
 3.Fear emotional appeal
 4.Humour emotional appeal

5. * Television
* Radio
* Outdoor Advertising
*Internet
*Magazines
*News papers

6. *ADVANTAGES * *DISADVANTAGES *
 High frequency
potential
 High reach
 Low cost per contact
 High intrusion value
 Quality creative
opportunities
 Greater clutter
 Low recall due to
clutter
 High cost per ad
 Short amount of copy
 Channel surfing during
commercials

7. *Advertising: paid, nonperson communication
Through various media by business firms, not-
for-profit organizations, and individuals who
are identified in the advertising message and
who hope to inform or persuade members of
a particular audience.

8.  1.Tv Ad/music in Ad
 2.Radio Ad
 3.On line Ad
 4.Press Ad
 5.Bill board Ad
 6.Mobile Bill board Ad
 7.In-store Ad
 8.Coffee-cup Ad
 9.Aerial Ad

9.  1.Tool for market promotion
 2.Non-personal
 3.Paid from
 4.Use of media
 5.Forms of Advertising
 6.Advertising as an art
 7.Elemend of truth
 8.One way communication
 9.Varried objectives

10.  1.Copy Ad
 2.Graphic element
 3.Color VS BFW
 4.Layout
 5.Paper & Ink
 6.Placement
 7.Image
 8.Slogan
 9.Logo
 10.Benifits

11.  * Economic *
 1.New product
 2.New usages
 3.Compelition
 4.Price
 * Social *
 1.Life – style
 2.Values
 3.Family life
 4.Self image

12.  1.Promotion of sales
 2.Introduction of new product
 3.Creation of good public image
 4.Mass production
 5.Research
 6.Education of people
 7.Support to press

13.  1.A - Attention
 2.I - Interest
 3.D -Decide
 4.A -Action

14. *ADVANTAGES* *DISADVANTAGES*
 Recall promoted
 Narrower target
markets
 High segmentation
potential
 Flexibility in making
new ads
 Intimacy
 Ad music can match
station’s programming
 Short exposure time
 Low attention
 Few chances to reach
national audience
 Target duplication
when several stations
use the same format
 Information overload

15. *ADVANTAGES* *DISADVANTAGES*
 Able to select key
geographic areas
 Accessible for local ads
 Low cost per impression
 Broad reach
 High frequency on major
commuter routes
 Large spectacular ads
possible
 Short exposure time
 Brief messages
 Little segmentation
possible
 Cluttered travel routes

16. *ADVANTAGES* *DISADVANTAGES*
 Creative possibilities
 Short lead time to send
ad
 Simplicity of
segmentation
 High audience interest
on each web site
 Easier to measure
responses directly
 Clutter on each site
 Difficult procedures to
place ads and buy time
 Only for computer
owners
 Short life span
 Low intrusion value
 Hard to retain interest
of surfers

17.  1.Marketing
 2.Communication
 3.Social
 4.Economic

18.  Public relation is a type of communication
public relation as the deliberate planned and
Sustained effort. To establish and maintain
mutual understanding between the
organization and its various public.

19. *Aim of public relation *
 1.To change or neutralize public opinion
 2.To crystallize unformed opinion
 3.To conserve positive public opinion

20. *What is expectations of public relation *
 1.Dissemination of information
 2.Eliciting the trust of various stake holders
 3.Incredible productivity
 4.Tinkling of cash registers
 5.Openness and integrity of relationship

21.  Crisis management is the process by which
an organization deals with a major event that
threatens to harm the organization its stake
holders or the general public.
 It is considered to be the most important
process in public relation.

22. ADVANTAGES
 High market
segmentation
 Targeted audience
interest by magazine
 Direct response
techniques. e.g.,
coupons
 Little flexibility
 High cost
DISADVANTAGES
 Declining readership
 High level of clutter
 High color quality
 Availability of special
features
 Long life
 Read during leisure
time

23. ADVANTAGES DISADVANTAGES
 Geographic selectivity
 High flexibility
 High credibility
 Strong audience
interest
 Longer copy
 Cumulative volume
discounts
 Poor buying
procedures
 Short life span
 Major clutter
 Poor quality
reproduction
 Interest competition
with classified ads

24. *ADVERTISING BUDGET*
Search advertising 12%
Social advertising 8%
Print materials2%
Digital
advertising
53%
Print
advertising
25%

25.  Feature appeal
 Competitive advantage appeal
 Favorable price appeal
 News appeal
 Product popularity appeal