This company uses social data and algorithms to analyze connections between brands, people, and media. They help brands discover meaningful connections that define them by mapping affiliations across large datasets. Their platform synthesizes, normalizes and analyzes data from multiple sources to identify targeted connections and audiences. They believe this data-driven approach can provide insights to improve advertising and create measurable impacts for brands.

2. WE ARE A TECHNOLOGY COMPANY.
We are a team of data scientists and marketers
who use social data to better understand the
connections among brands, people, and media.

3. THIS IS why WE EXIST

4. WE BELIEVE YOU ARE WHAT THEY SAY YOU ARE.
We help you discover the connections
that define your brand.

5. WE BELIEVE ADVERTISING IS BROKEN.
The tools that brands currently use to understand
connections weren’t designed for this purpose. That makes
it difficult for you to reach the right people, in the right
place, at the right time.

6. One billion users and hundreds of thousands of
brands create trillions of connections. We have
the ability to discover — and measure the
strength of — those connections that are most
meaningful to your brand.
WE BELIEVE THERE IS POWER IN DATA.

7. Today, everyone has access to “big data.”
We’ve spent the last 30 years creating algorithms that
make this data both useful and actionable.
WE BELIEVE THAT DATA IS ONLY AS POWERFUL AS YOU MAKE IT.

8. how DO WE DO IT?

9. IT SEEMS LIKE ROCKET SCIENCE. BECAUSE IT IS.
We’ve applied our architecture, originally
designed to study astrophysics, weather
patterns, and epidemiology, to social data —
the richest collection of unbiased behavioral
and interest data ever amassed.

10. OUR platform

11. Input Synthesize Normalize
Map
Connections
Target
Analysis
Execute
MULTIPLE DATA inputs
OUR platform
UNSTRUCTURED STRUCTURED

12. Input Synthesize Normalize
Map
Connections
Target
Analysis
Execute
DATA synthesized
An ensemble of algorithms strips away all of the noise and passive
data points that have the ability to tarnish the data set.We value
active engagement over passive likes and follows.
OUR platform

13. Input Synthesize Normalize
Map
Connections
Target
Analysis
Execute
DATA normalized
During this phase we align the data sets on a common scale.
This allows us to understand trillions of connections across
both Facebook and Twitter.
OUR platform

14. Input Synthesize Normalize
Map
Connections
Target
Analysis
Execute
MAP connections
Using our patented Affinity analysis, we discover and measure
the strength of the connections between brands and
media properties, at scale.
OUR platform

15. Input Synthesize Normalize
Map
Connections
Target
Analysis
Execute
TARGET analysis
We distill and contextualize our analysis into actionable
insights that create measurable impact for your brand.
OUR platform

16. Input Synthesize Normalize
Map
Connections
Target
Analysis
Execute
Execution
OUR platform

17. WE CREATE efficiency

18. Challenge: Can Pantene’s #WantThatHair campaign impact the Oscars?

19. Challenge: Can Pantene’s #WantThatHair campaign impact the Oscar’s?
4C utilized Twitter’s
public data feed to
build a brand profile
on Pantene.

20. Challenge: Can Pantene’s #WantThatHair campaign impact the Oscar’s?
4C utilized Twitter’s
public data feed to
build a brand profile
on Pantene.
4C filtered out passive
followers and built an
accurate and relevant
audience pool.

21. Challenge: Can Pantene’s #WantThatHair campaign impact the Oscar’s?
4C utilized Twitter’s
public data feed to
build a brand profile
on Pantene.
4C filtered out passive
followers and built an
accurate and relevant
audience pool.
4C identified
connections between
Pantene, their most
active fans and
celebrities.

22. Challenge: Can Pantene’s #WantThatHair campaign impact the Oscar’s?
4C utilized Twitter’s
public data feed to
build a brand profile
on Pantene.
4C filtered out passive
followers and built an
accurate and relevant
audience pool.
4C identified
connections between
Pantene, their most
active fans and
celebrities.
Over 500 unique
targets were identified
and used, boosting
engagement to a
record 21%.

23. Challenge: Can Pantene’s #WantThatHair campaign impact the Oscar’s?
4C utilized Twitter’s
public data feed to
build a brand profile
on Pantene.
With 4C, Pantene served 230% more impressions and reduced overall
cost per brand engagement down by 83%. And with 70% of those
engagements coming before the show, Pantene owned the Red Carpet
and won L2’s “Best Use of Second Screen” award.
4C filtered out passive
followers and built an
accurate and relevant
audience pool.
4C identified
connections between
Pantene, their most
active fans and
celebrities.
Over 500 unique
targets were identified
and used, boosting
engagement to a
record 21%.

24. THANK You