LISTEN.
ACT.
CONTROL THE NOISE.
SOCIAL MEDIA INTELLIGENCE I BRANDWATCH 2018
IN THEIR
WORDS,
WHY FIRMS
CHOOSE TO
PARTNER WITH
BRANDWATCH
LISTEN.
“When you’re choosing listening
technology like this, the sea of
sameness is ever present.
What really differentiates
Brandwatch is the level of service
and collaboration from the experts
at the organisation.”
James Sandora, Kohler
“Brandwatch is the only platform available on
the market with such highly customizable
capability to pull and organize data from
every corner of the web.”
Cristobal Gonzalez, PepsiCo
“Why would I do a focus group to talk to six people when
I can use Social Listening and hear from thousands.”
Mark Clarke, Unilever
but there are other
compelling reasons for
you to choose
Brandwatch
ONE THIRD OF
THE FORTUNE 100
HAVE EMBEDDED
BRANDWATCH
ACROSS THEIR
ORGANIZATIONS
WE HAVE
GREAT
PRODUCTS,
BUT OUR PEOPLE
ARE CONSTANTLY
RATED AS ONE OF
THE BEST THINGS
ABOUT
BRANDWATCH
ACT.
named a leader for social listening
in Wave™ Enterprise Social Listening Platforms
OUR MISSION
Enterprise Social Intelligence
SOCIAL
LISTENING
SOCIAL
INTELLIGENCE
The billions of messages we send
and relationships we start online
every day make up the social web -
it’s the largest open source of
attitudes and opinions in history
But all this unstructured information
can be overwhelming. To get real
value from social data you must
turn noise into knowledge –
knowledge you can act on
brings you the data
tells you what to do with it
Social
LISTENING
WE GATHER THE DATA
We crawl millions of websites,
forums, blogs and social networks
every day
Mentions are tracked in real-time for
highly accurate breakdowns and
reporting
All data is collected in-house where
possible, not from third-party sources,
giving you access to complete,
unfiltered insights
WE SORT THE DATA
23 Boolean operators power the most
intelligent Query builder on the market
allowing you to monitor difficult
brand- names, complex topics
and even ‘intent-to-purchase’
Keep track of all your owned media
Channels on Twitter, Instagram or on
Facebook
We provide support for 44 languages
and coverage of 1000s more
WE ANALYSE THE DATA
Unlimited bespoke or prebuilt use-case
dashboards provide unrivalled flexibility;
visualize share-of- voice, demographics,
sentiment and more
Fully customizable Categories and Tags
and filters add context and depth to
your research
Design personalized Rules that collect,
edit and arrange your data
automatically
SO YOU CAN ACT ON THE DATA
Personalized alerts make your teams aware
of important moments and issues, instantly
Set up regular automated Reports or export
the data in your dashboard
Our state-of-the-art alerting tool, tells you
about opportunities or threats
you couldn’t have predicted
Our forward thinking approach means we
are constantly innovating our people - and
our products
Social
INTELLIGENCE
GREAT PRODUCTS
BETTER PEOPLE
From training to understanding your business, execution and implementation, we are continually
working with you to make the experience and our product better. Your involvement would enable us to
create better value for you
BRANDWATCH ANALYTICS
social listening & analytics
BRANDWATCH AUDIENCES
audience & influencer insights
THE VIZIA 2 PLATFORM
data communications & visualization
IMAGE INSIGHTS
image detection & logo analysis
ONE PLATFORM TO MANAGE YOUR SOCIAL MEDIA NEEDS
ANALYTICS
Gather the largest volume of high quality data from
social, blogs, forums, news and review sites in real-
time and tailored to your industry
Filter using 50+ pre built and add custom filters to
find meaningful conversations by people, location,
topic, medium etc.
Segment data by creating rules – by service quality,
by topics, keywords, user type, medium etc.
Not just sentiment but Personalized Sentiment –
analyze the data and create personalized sentiment
applicable for your business
Customized Dashboard and templates – get all your
data and charts in real time via your personalized
template
And monitor your competitors.
KNOW MORE
https://www.brandwatch.com/brandwatch-analytics
AUDIENCES IMAGE INSIGHTS
Find people that matter Brandwatch Audiences makes it
simple to find groups of people based on what matters
to you – their demographics, passions, professions,
where they’re based, and who they engage with.
Understand their world learn what’s important to your
audience—from the topics they really care about to the
people they’re influenced by.
How are your customers different from the competitors
- Compare your audience with the competitors - How do
your followers compare to your competitors’? What sets
your target customer apart from the general public?
Influencer identification, beyond the obvious Look
beyond follower numbers, and find the up-and-coming
influencers who hold the ability to reach the right people.
More targeted, more authentic, more powerful. Find the
right influencers to make your next campaign a success.
KNOW MORE
https://www.brandwatch.com/audiences
Understand how images are used to
communicate and interact with your brand
With Image Insights you can collect and analyze
images containing your brand
– our software is designed to identify your logo
in an image in any context it is used and across
platforms
How is your logo utilized Analyze how, when,
and where people see your logo
Product Usage Discover how your customers
really use your products.
See Everything -The good, the bad, and the ugly
- before it goes viral.
KNOW MORE
https://www.brandwatch.com/image-insights
ONE PLATFORM TO MANAGE YOUR SOCIAL MEDIA NEEDS
VIZIA 2 MADE FOR AGENCIES
Access to the most powerful social listening tools
Our top-rated products deliver clean, smart insights so you can pitch
with confidence and then help clients find a single source of truth.
You’ll get access to our flagship Analytics tool, as well as our
command center Vizia. When combined together they offer powerful
social insights for your clients
Expert support and agency features
Our experts will give you training on our products, as well as materials
to get started pitching. Our specialized agency login allows you to
manage all of your clients at ease, in one place.
What’s more, our tailored agency pricing includes client-friendly billing
options and is customizable for any size agency.
.
KNOW MORE
https://www.brandwatch.com/p/brandwatch-for-agencies/
Experience the best data communications and visualization platform
designed for social media management
Vizia is Brandwatch’s state-of-the-art social command center with data
visualization that you have never experienced before.
Vizia enables you to:
• Tell your story and showcase your social media results
• Monitor the success of your campaigns in real-time
• Keep track of brand’s online presence against your competitors
• Establish a central ‘social hub’ to manage social activities
• Ensure agile security and crisis management
KNOW MORE
https://www.brandwatch.com/vizia
CONTROL
THE NOISE.
THE POSSIBILITIES
WITH
BRANDWATCH ARE
ENDLESS,
THE MORE WE
UNDERSTAND YOUR
BUSINESS AND YOU, THE
BETTER THE VALUE YOU
DERIVE
LISTEN.
ACT.
CONTROL THE NOISE.
FOR A DEMO,
CHAT ON SOCIAL
MEDIA
MANAGEMENT OR A
CUP OF COFFEE,
REACH US AT
alok@thinkingmansgroup.com
+917045299967
www.brandwatch.com
© Thinking Men India Pvt. Ltd.2018 All Rights Reserved

Brandwatch India intro 2018

  • 1.
    LISTEN. ACT. CONTROL THE NOISE. SOCIALMEDIA INTELLIGENCE I BRANDWATCH 2018
  • 2.
    IN THEIR WORDS, WHY FIRMS CHOOSETO PARTNER WITH BRANDWATCH LISTEN.
  • 3.
    “When you’re choosinglistening technology like this, the sea of sameness is ever present. What really differentiates Brandwatch is the level of service and collaboration from the experts at the organisation.” James Sandora, Kohler
  • 4.
    “Brandwatch is theonly platform available on the market with such highly customizable capability to pull and organize data from every corner of the web.” Cristobal Gonzalez, PepsiCo
  • 5.
    “Why would Ido a focus group to talk to six people when I can use Social Listening and hear from thousands.” Mark Clarke, Unilever
  • 6.
    but there areother compelling reasons for you to choose Brandwatch ONE THIRD OF THE FORTUNE 100 HAVE EMBEDDED BRANDWATCH ACROSS THEIR ORGANIZATIONS
  • 7.
    WE HAVE GREAT PRODUCTS, BUT OURPEOPLE ARE CONSTANTLY RATED AS ONE OF THE BEST THINGS ABOUT BRANDWATCH ACT.
  • 8.
    named a leaderfor social listening in Wave™ Enterprise Social Listening Platforms
  • 9.
    OUR MISSION Enterprise SocialIntelligence SOCIAL LISTENING SOCIAL INTELLIGENCE The billions of messages we send and relationships we start online every day make up the social web - it’s the largest open source of attitudes and opinions in history But all this unstructured information can be overwhelming. To get real value from social data you must turn noise into knowledge – knowledge you can act on brings you the data tells you what to do with it
  • 10.
    Social LISTENING WE GATHER THEDATA We crawl millions of websites, forums, blogs and social networks every day Mentions are tracked in real-time for highly accurate breakdowns and reporting All data is collected in-house where possible, not from third-party sources, giving you access to complete, unfiltered insights WE SORT THE DATA 23 Boolean operators power the most intelligent Query builder on the market allowing you to monitor difficult brand- names, complex topics and even ‘intent-to-purchase’ Keep track of all your owned media Channels on Twitter, Instagram or on Facebook We provide support for 44 languages and coverage of 1000s more
  • 11.
    WE ANALYSE THEDATA Unlimited bespoke or prebuilt use-case dashboards provide unrivalled flexibility; visualize share-of- voice, demographics, sentiment and more Fully customizable Categories and Tags and filters add context and depth to your research Design personalized Rules that collect, edit and arrange your data automatically SO YOU CAN ACT ON THE DATA Personalized alerts make your teams aware of important moments and issues, instantly Set up regular automated Reports or export the data in your dashboard Our state-of-the-art alerting tool, tells you about opportunities or threats you couldn’t have predicted Our forward thinking approach means we are constantly innovating our people - and our products Social INTELLIGENCE
  • 12.
    GREAT PRODUCTS BETTER PEOPLE Fromtraining to understanding your business, execution and implementation, we are continually working with you to make the experience and our product better. Your involvement would enable us to create better value for you BRANDWATCH ANALYTICS social listening & analytics BRANDWATCH AUDIENCES audience & influencer insights THE VIZIA 2 PLATFORM data communications & visualization IMAGE INSIGHTS image detection & logo analysis
  • 13.
    ONE PLATFORM TOMANAGE YOUR SOCIAL MEDIA NEEDS ANALYTICS Gather the largest volume of high quality data from social, blogs, forums, news and review sites in real- time and tailored to your industry Filter using 50+ pre built and add custom filters to find meaningful conversations by people, location, topic, medium etc. Segment data by creating rules – by service quality, by topics, keywords, user type, medium etc. Not just sentiment but Personalized Sentiment – analyze the data and create personalized sentiment applicable for your business Customized Dashboard and templates – get all your data and charts in real time via your personalized template And monitor your competitors. KNOW MORE https://www.brandwatch.com/brandwatch-analytics AUDIENCES IMAGE INSIGHTS Find people that matter Brandwatch Audiences makes it simple to find groups of people based on what matters to you – their demographics, passions, professions, where they’re based, and who they engage with. Understand their world learn what’s important to your audience—from the topics they really care about to the people they’re influenced by. How are your customers different from the competitors - Compare your audience with the competitors - How do your followers compare to your competitors’? What sets your target customer apart from the general public? Influencer identification, beyond the obvious Look beyond follower numbers, and find the up-and-coming influencers who hold the ability to reach the right people. More targeted, more authentic, more powerful. Find the right influencers to make your next campaign a success. KNOW MORE https://www.brandwatch.com/audiences Understand how images are used to communicate and interact with your brand With Image Insights you can collect and analyze images containing your brand – our software is designed to identify your logo in an image in any context it is used and across platforms How is your logo utilized Analyze how, when, and where people see your logo Product Usage Discover how your customers really use your products. See Everything -The good, the bad, and the ugly - before it goes viral. KNOW MORE https://www.brandwatch.com/image-insights
  • 14.
    ONE PLATFORM TOMANAGE YOUR SOCIAL MEDIA NEEDS VIZIA 2 MADE FOR AGENCIES Access to the most powerful social listening tools Our top-rated products deliver clean, smart insights so you can pitch with confidence and then help clients find a single source of truth. You’ll get access to our flagship Analytics tool, as well as our command center Vizia. When combined together they offer powerful social insights for your clients Expert support and agency features Our experts will give you training on our products, as well as materials to get started pitching. Our specialized agency login allows you to manage all of your clients at ease, in one place. What’s more, our tailored agency pricing includes client-friendly billing options and is customizable for any size agency. . KNOW MORE https://www.brandwatch.com/p/brandwatch-for-agencies/ Experience the best data communications and visualization platform designed for social media management Vizia is Brandwatch’s state-of-the-art social command center with data visualization that you have never experienced before. Vizia enables you to: • Tell your story and showcase your social media results • Monitor the success of your campaigns in real-time • Keep track of brand’s online presence against your competitors • Establish a central ‘social hub’ to manage social activities • Ensure agile security and crisis management KNOW MORE https://www.brandwatch.com/vizia
  • 15.
    CONTROL THE NOISE. THE POSSIBILITIES WITH BRANDWATCHARE ENDLESS, THE MORE WE UNDERSTAND YOUR BUSINESS AND YOU, THE BETTER THE VALUE YOU DERIVE
  • 16.
    LISTEN. ACT. CONTROL THE NOISE. FORA DEMO, CHAT ON SOCIAL MEDIA MANAGEMENT OR A CUP OF COFFEE, REACH US AT alok@thinkingmansgroup.com +917045299967 www.brandwatch.com © Thinking Men India Pvt. Ltd.2018 All Rights Reserved