This document discusses problems with operant conditioning techniques of rewards and punishment. It notes that rewards can undermine intrinsic motivation through overjustification and that punishment often teaches children how to avoid punishment rather than shaping behavior, causes negative emotions, may reinforce the unwanted behavior, and is usually not administered properly. The document then provides tips on using punishment effectively if at all, such as through negative punishment and reinforcing desired behavior. It introduces the concept of a TV show called Supernanny that aims to help families with behavior issues in children.