The document discusses the history and structure of direct selling and network marketing. It begins with definitions of direct selling and describes how early companies in the 1940s began allowing friends and family to also sell products, creating networks of representatives. Over time, more companies adopted this model despite some legal issues in the 1970s. The compensation structures of various network marketing plans like unilevel, matrix, stair step, and binary plans are explained. The document also addresses common questions about direct selling and how it has evolved as a business model and career path through social media marketing and changing economic conditions.

1. NETWORK MARKETING

2. DIRECT SELLING THROUGH RELATIONSHIP MARKETING

27. THE ESSENCE OF MARKETING

30. GIVING THE PERSONAL TOUCH

31. ME OR THEM

34. WHAT IS SOCIAL MEDIA

35. THE TIMELINE

36. CONSUMER LOYALTY

37. SOCIAL MEDIA & TRUST

38. ADVERTISING – IS THE GAME OVER?

40. THE CHANGING ECONOMIC ORDER

42. THE E - REVOLUTION

43. THE TRENDS

44. E-COMMERCE IS THE FUTURE

45. THE DIRECT SELLING INDUSTRY (250-300 BILLION DOLLAR)

46. The Direct Selling Industry - By the Numbers

49. THE NEW BUSINESS PARADIGM HIERARCHICAL COLLABORATIVE