The document provides information about validating startup ideas through a workshop on idea generation and validation. It discusses generating ideas by thinking about problems, observing missing things, and doing something uncomfortable. It emphasizes validating ideas by talking to potential customers without pitching, listing assumptions, and using the Delta-4 theory to check if an idea increases efficiency irreversibly with high tolerance. The process of validation involves creating minimum viable products and selling to do customer development.

1. Ideas
Short Workshop
Startup Saturday
IIM Kozhikode

2. Ujjwal V. Trivedi
UVTimes

3. Story
Finding ideas
Validating ideas

4. Rules
Don’t judge
Stay hungry, Stay foolish
Switch your mobile phones to silent mode
Participate 100%

5. Pledge
Idea has no value
I am NOT the customer
I won’t fear idea thieves

6. How to Find Ideas?

7. Think?

8. The Uncomfortable
What troubles you?
What do you hate?
What do you fear?

9. I wish moments...
During Gossip
Coffee machine chats
Casual Jokes

10. Observe
Things missing today
Things missing in future
What’s replacing what?

11. Travel
Develop new perspective
Unlearn
Learn
Observe

12. Do Something

13. Validating Startup
Ideas

14. Why validate ideas?
26 Major startups shut shop in 2016
55% Startups were funded

15. Why validate ideas?
21% fail due to Team, Personal withdrawals
18% fail due to Funds/Money
61% due to lack of leverage
- Created something no one wants
- Out competed/Poor strategy/marketing
- Did not Pivot
- Constraints: Location/Legal

17. Force Fitting
The natural way…

18. Force fitting
Wrong way…

19. Process

20. Process

21. Process

22. Process

23. How to validate startup ideas?
Who else is working on it?

24. How to validate startup ideas?
Lean way:
List your riskiest assumptions
Talk to your Customers
1. No Survey please
2. Don’t pitch, don’t sell, don’t ask for feedback
3. Make them talk: Look for stories, hopes & fears

25. How to validate startup ideas?
Think Primitive!
Works well for app ideas
Check How

26. How to validate startup ideas?
The Delta-4 Theory by Kunal Shah (CEO - Freecharge)
Is Delta(efficiency) > 4 ?
1. Is it irreversible?
2. Do you have a UBP?
3. Do people have high tolerance towards it?

27. How to validate startup ideas?
Create MVP
Do Customer Development
Sell the Product

28. Thanks
Be in touch!
linkedin.com/in/ujjwaltrivedi
ujjwal.trivedi@headstart.in