Big data is a critical asset for businesses capable of processing and analyzing digital information, characterized by the four V's: volume, velocity, variety, and veracity. The exponential growth of data stems from mobile phone usage, generating vast amounts of diverse information rapidly. Understanding consumer behavior can enhance business value, leading to improved operations.

1. 4 V’ of
Big Data
s

2. Big Data
Data is a valuable resource for
businesses that can process and analyse
digital data on the internet for their
benefit.

3. 4 V’s
IBM devised the theory of the four Vs to
define and characterise Big Data. Following
are the 4 V’s:
Volume
Velocity
Variety
Veracity

4. Big Data is growing exponentially
due to the widespread use of mobile
phones, creating trillions of
gigabytes of data every day.
Volume

5. Velocity
Velocity refers to the unprecedented speed at
which data is generated and processed.

6. Variety
Big Data is large in volume and comes in
many types. The internet reaches the farthest
corners of the world contributing to a wide
Variety of data.

7. Veracity
Big Data is trustworthy and accurate, which
is why Data Scientists and IT Professionals
must organise and process the right data.

8. 5th V - Value
Organisations should learn
consumer’s behavioural pattern and
thus add Value to their business
operations.

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