The 5 V's describe the key aspects of big data: Volume, referring to the large amount of data; Velocity, referring to the speed at which data is generated and collected; Variety, referring to the different types of structured, semi-structured, and unstructured data from various sources; Veracity, referring to ensuring the quality, integrity, and accuracy of the data; and Value, referring to extracting useful insights from the data to aid decision making. Originally there were 3 V's but it expanded to 5 V's to fully capture the characteristics of big data.