The document discusses trends in organic keyword data from Google Search for various conservative news domains from April 2020 to present. It shows significant drops in total organic keywords and top 10 keywords for sites like The Federalist, Daily Wire, and Daily Caller ranging from 63-82% following events like Twitter adding warning labels or reports of Google dropping sites from ad platforms. Sites like Fox News, NY Times and Washington Post saw smaller drops around 10-30%. The data suggests Google may be rearranging search results based on political bias rather than relevance. The presentation recommends conservative publishers measure everything, challenge legacy media biases directly with Google, and focus on building their own opt-in audiences rather than relying on platforms.

1. Online Search Content
Suppression
Allen Silkin
Gingrich 360
Feb. 2022

2. Google Inc.
Google is a global technology leader focused on improving the ways people connect with information. Our innovations in web search and advertising have made our web site a top Internet destination
and our brand one of the most recognized in the world. We maintain the world’s largest online index of web sites and other content, and we make this information freely available to anyone with an
Internet connection. Our automated search technology helps people obtain nearly instant access to relevant information from our vast online index.
We generate revenue by delivering relevant, cost-effective online advertising. Businesses use our AdWords program to promote their products and services with targeted advertising. In addition, the
thousands of third-party web sites that comprise our Google Network use our Google AdSense program to deliver relevant ads that generate revenue and enhance the user experience. Advertisers in
our AdWords program pay us a fee each time a user clicks on one of their ads displayed either on our web sites or on the web sites of Google Network members that participate in our AdSense
program. When a user clicks on an ad displayed on a web site of a Google Network member, we retain only a small portion of the advertiser fee, while most of the fee is paid to the Google Network
member.
Our mission is to organize the world’s information and make it universally accessible and useful. We believe that the most effective, and ultimately the most profitable, way to accomplish our mission is
to put the needs of our users first. We have found that offering a high-quality user experience leads to increased traffic and strong word-of-mouth promotion. Our dedication to putting users first is
reflected in three key commitments we have made to our users:
• We will do our best to provide the most relevant and useful search results possible, independent of financial incentives. Our search results will be objective and we will not accept payment for
inclusion or ranking in them.
• We will do our best to provide the most relevant and useful advertising. Whenever someone pays for something, we will make it clear to our users. Advertisements should not be an annoying
interruption.
• We will never stop working to improve our user experience, our search technology and other important areas of information organization.
We believe that our user focus is the foundation of our success to date. We also believe that this focus is critical for the creation of long-term value. We do not intend to compromise our user
focus for short-term economic gain.
https://www.sec.gov/Archives/edgar/data/1288776/000119312504142742/ds1a.htm#toc59330_1

3. What is the following data?
• The following slides are trends of total organic keywords for various domains in
Google Search
• Organic keywords are search terms users enter in Google search upon which
Google lists various domains. Per Google those listing should be based on the
following criteria:
• Relevancy of the term on the website
• The level of traffic the domain receives from users (popularity) and OTHER websites
(known as backlinks) – level of authority/trustworthiness
• How good is the website code structure:
• Does it load quickly
• Is it designed for a desktop computer, mobile phones and tablet
• Does the website have a lot of broken page or images
• The Data itself is directly from Google in the form of SERP reports.
• SERP = Search Engine Result Page
• Semrush is the paid tool that compiles and tracks this data
• I’ve used this tool for over 10 years

4. Why is this important
• On average 68% of all website traffic to a domain comes from either paid (28%)
or organic (40%) search results – only 5% from social media
• Think of this way- with Social Media platforms users have “control” of their content by
whom they “follow / friend” with Google they “control” the results you see. Like when
driving – you control the music – Google controls the road signs.
• As of Dec. 2021 Google has 86.2% market share in search. (includes YouTube)
• As I have stated over the years – Google controls the on and off ramps of the
internet – on phone and desktop computers.
• You can read more here

5. Overview – in keywords indexed for search
results
• April is when the legacy media began their “campaign” calling
on Silicon Valley companies to censor Pres. Trump and cut off
his daily COVID-19 press conferences
• May 2020 is when Twitter (later Facebook) announced their
campaign to add “warning labels” on “misleading information”

6. The Federalist –
Overall drop 68% / Top 10 down 71%
June 2020 – News reports of Google dropping the Federalist from its ad platform

7. The Daily Wire –
Overall drop 67% / Top 10 down 67%
Ben Shapiro has the most popular Facebook pages // followings

8. The Daily Caller –
Overall drop 82% / Top 10 down 62%
Aug 2020 – Various media call on Fox News to fire Tucker Carlson

9. The Hannity –
Overall drop 63% / Top 10 down 78%
One of the early people, the legacy media accused of spreading “misinformation”

10. Fox News –
Overall drop 36% / Top 10 down 49%
NEW YORK – January 25, 2022 – FOXNews.com closed out 2021 as the top-performing news brand in the competitive set, according to Comscore, delivering
38 billion total multiplatform minutes. Additionally, the website notched over 18 billion total multiplatform views and averaged more than 86 million monthly
multiplatform unique visitors for the year, while the FOX News Mobile App finished 2021 averaging 7.2 million monthly unique visitors.* FOXNews.com also
toppled nearly every news organization in the competitive set, outpacing NYTimes.com and WashingtonPost.com in all categories for the entire year.

11. New York Times –
Overall drop 11% / Top 10 down 13%
Trend is near flat
NEW YORK – January 25, 2022 – FOXNews.com closed out 2021 as the top-performing news brand in the competitive set, according to Comscore, delivering 38
billion total multiplatform minutes. Additionally, the website notched over 18 billion total multiplatform views and averaged more than 86 million monthly multiplatform
unique visitors for the year, while the FOX News Mobile App finished 2021 averaging 7.2 million monthly unique visitors.* FOXNews.com also toppled nearly every
news organization in the competitive set, outpacing NYTimes.com and WashingtonPost.com in all categories for the entire year.

12. The Washington Post –
Overall drop 1% / Top 10 down 14%
Trend is flat
NEW YORK – January 25, 2022 – FOXNews.com closed out 2021 as the top-performing news brand in the competitive set, according to Comscore, delivering 38
billion total multiplatform minutes. Additionally, the website notched over 18 billion total multiplatform views and averaged more than 86 million monthly multiplatform
unique visitors for the year, while the FOX News Mobile App finished 2021 averaging 7.2 million monthly unique visitors.* FOXNews.com also toppled nearly every
news organization in the competitive set, outpacing NYTimes.com and WashingtonPost.com in all categories for the entire year.

13. CNN –
Overall drop 11% / Top 10 down 17%
But compared to FoxNews.com – get 3x the total keywords & traffic from
organic search?
End-of-year ratings are in and Fox News finished off 2021 as the top-rated basic cable
channel for the sixth straight year, netting a lot of other wins along the way. MSNBC
came in second place, followed by CNN, ESPN and HGTV.
Multi-Platform Total Views (comScore from Fox News Press Release)
FOXNEWS.COM – 18,417,000,000 (down 19 percent vs. Jan-Dec 2020)
CNN.com – 20,336,000,000 (down 35 percent vs. Jan-Dec 2020)
Multi-Platform Total Minutes
FOXNEWS.COM – 37,823,000,000 (down 26 percent vs. Jan-Dec 2020)
CNN.com – 35,526,000,000 (down 37 percent vs. Jan-Dec 2020)
Average Monthly Multi-Platform Unique Visitors
FOXNEWS.COM – 86,266,000 (down 22 percent vs. Jan-Dec 2020)
CNN.com – 139,871,000 (down 11 percent vs. Jan-Dec 2020)

14. FYI: WinRed vs. ActBlue - 3x better

15. Search results on keyword ”Nancy Pelosi”
Takeaway: Comparing metrics why is TheHill.com ranked
above FoxNews.com?

16. Search results on keyword ”Nancy Pelosi”
Takeaway: Again, comparing data why is TheHill.com
ranked above FoxNews.com?
Authority Score (AS), Traffic (Visits), and
Engagement Rate (Page/Visit, Avg Visit, Bounce
rate): FoxNews.com tramples TheHill.com – by their
own standards Google is rearranging results to their
benefits not the customer (users) – which was
“against their mission statement.” Page 32 IPO filing
Google users trust our systems to help them with important decisions: medical, financial
and many others. Our search results are the best we know how to produce. They are
unbiased and objective, and we do not accept payment for them or for inclusion or
more frequent updating. We also display advertising, which we work hard to make
relevant, and we label it clearly. This is similar to a well-run newspaper, where the
advertisements are clear and the articles are not influenced by the advertisers’
payments. We believe it is important for everyone to have access to the best
information and research, not only to the information people pay for you to see.

17. Volatility on search the keyword:
“Newt Gingrich”
Google will rearrange results to “fit a narrative” and suppresses opinions against its political bias

18. How Twitter
Suppresses
Content – they
hide it behind
ads
Desktop View
Mobile View

19. How Twitter Suppresses Content –
they hide it behind ads
In the Video look for this post – variation between the PHONE
and the DESKTOP

20. Could this type of content suppression be
illegal?
• In my non-legal opinion – Google and to some extent Twitter
(maybe Facebook) – are committing fraud on their users.
• They are not delivering on their terms and conditions
• But I’m not a lawyer

21. My recommendation to an influential
audience
• All these publishers should MEASURE everything
• Conservative commentaries should some STOP pointing out
the hypocrisy of the legacy media and START Challenging them
• Focus more on Google and LESS on Twitter and Facebook
• POINT OUT UNFAVORABLE SEARCH RESULTS
• Start learning about Web 3.0
• Build your own brand – These platform own the audience;
conversative groups should own their own audience. Build your
own opt-in database