One of my London MeasureCamp talks on 14th March 2015. How to avoid vanity metrics and choose KPIs that will help you achieve your business objectives faster.
Getting Started with Google Analytics...and How Not to Get Lost!Ball State University
This presentation was made for the Anderson Digital Media Circle on June 25, 2015. It uses the practice of the ABC's of Google Analytics and provides a starting point for small businesses and organizations.
Etail Excellence Ireland Slides: 9 Essential Digital Marketing Tactics To Get...Wolfgang Digital
Wolfgang Digital's slides from a recent Etail Excellence Ireland event. The presentation outlines 9 Essential Digital Marketing Tactics To Get You Beyond The Magic €1 Million Revenue Mark
How to Set Up a Google Analytics Account?Vivek Tank
Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. Here, you can How to set up a Google Analytics account?
Getting Started with Google Analytics...and How Not to Get Lost!Ball State University
This presentation was made for the Anderson Digital Media Circle on June 25, 2015. It uses the practice of the ABC's of Google Analytics and provides a starting point for small businesses and organizations.
Etail Excellence Ireland Slides: 9 Essential Digital Marketing Tactics To Get...Wolfgang Digital
Wolfgang Digital's slides from a recent Etail Excellence Ireland event. The presentation outlines 9 Essential Digital Marketing Tactics To Get You Beyond The Magic €1 Million Revenue Mark
How to Set Up a Google Analytics Account?Vivek Tank
Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. Here, you can How to set up a Google Analytics account?
Actionable ideas to increase engagement with your content
A robust queue of testing ideas is essential to ensure that your organization is leveraging leading edge techniques that maximize visitor engagement, which is especially important as competition for consumers’ attention is at an all time high. This session will provide a breakdown of key content components, exposing you to a wealth of test ideas that impact critical KPIs and helping you transform visits into meaningful experiences that will bring visitors back to your site again and again.
Key Insights From Funnels - Enhanced Ecommerce For Google AnalyticsSimo Ahava
The slides from my talk at GPeC Summit, Romania, on 11 May 2015.
I introduce the Enhanced Ecommerce reports for Google Analytics, but before I do, I outline my ideology for using Enhanced Ecommerce. It's not just a flashy set of reports, it's an optimization tool and a hypothesis machine. I'm less interested in successful transactions and more in things like abandonment and lack of engagement. Enhanced Ecommerce lets us expand the somewhat broken concept of a session-based conversion rate, and granularly investigate its components and particles. This way we can analyze not only transactions, visits, and visitors, but the products themselves, too.
My Measurecamp slides from my presentation.
Will also be writing up a blog post covering this in more details and will post updates here and in the g+ community
Actionable ideas to increase engagement with your content
A robust queue of testing ideas is essential to ensure that your organization is leveraging leading edge techniques that maximize visitor engagement, which is especially important as competition for consumers’ attention is at an all time high. This session will provide a breakdown of key content components, exposing you to a wealth of test ideas that impact critical KPIs and helping you transform visits into meaningful experiences that will bring visitors back to your site again and again.
Key Insights From Funnels - Enhanced Ecommerce For Google AnalyticsSimo Ahava
The slides from my talk at GPeC Summit, Romania, on 11 May 2015.
I introduce the Enhanced Ecommerce reports for Google Analytics, but before I do, I outline my ideology for using Enhanced Ecommerce. It's not just a flashy set of reports, it's an optimization tool and a hypothesis machine. I'm less interested in successful transactions and more in things like abandonment and lack of engagement. Enhanced Ecommerce lets us expand the somewhat broken concept of a session-based conversion rate, and granularly investigate its components and particles. This way we can analyze not only transactions, visits, and visitors, but the products themselves, too.
My Measurecamp slides from my presentation.
Will also be writing up a blog post covering this in more details and will post updates here and in the g+ community
User-Centric Analytics (MeasureCamp Talk)Taste Medio
Why and how to focus on users, not cookies. How to identify and track users across multiple devices and data sources. Why GA User-Id sucks and how to handle that. Using tools like Identity Aggregator. Slides from MeasureCamp London 2015 talk.
Without design there is no product. But without product there’s no design. That’s why the user experience must be conceived with business goals in mind. But Designers tend to focus on the users, while the Business on KPIs, creating a gap that’s difficult to bridge. Thus, Designers feel excluded from product decisions, and Business areas feel that Designers don’t consider business needs into their designs. This talk shows the role of Design seen from a Product Manager’s perspective, and provides a few ideas that can help Design and Business understand each other to improve communication, increase collaboration and avoid friction. These tools will help Designers increase their influence in Product decisions.
Escaping the ganttban - Lean Kanban Central Europe 2013 TalkYuval Yeret
Using Kanban to help organizations evolve means we frequently use it in situations where predictability is important BUT good flow is not immediately attainable, where flow is not yet liquid/frequent enough to satisfy hunger for visibility/control. I learned (the hard way - I will tell you how the term GanttBan came to be...) to help organizations establish visibility to schedule risks and work health very early in their evolutionary journey. In this talk I will share the stories and practices so you can mitigate those risks better.
Abstract: Many organizations are struggling with the speed and diversity of technology change. In this presentation we will discuss how to use concepts of patterns to make configurable and repeatable infrastructure topologies, improve speed and environmental consistency. By leveraging elasticity and auto scaling capacities of IBM PureApplications show how to increase application capacity. Demonstrate how the use of patterns improves testing, deployment and lowers risk. Finally we will show how the use of these concepts can be a catalyst for change, letting us challenge established barriers so we can embrace continuous improvement and DevOps.
Value creation automation (vca). complete business automation solutionmanishkumar1155
Cordis technology is revolutionizing business automation trends with its one-of-a-kind business solution, Value Creation Automation http://www.cordis.us/. Automation has become a norm in multiple industries and is enabling organizations to achieve higher levels of performance. With Value Creation Automation(VCA), business leaders can implement a sound technological framework which integrates all business functions and focuses on maximum value delivery to customers.
I did a training on basic metrics in digital marketing for a Boot Camp organized by Volunteers for Ideas and Projects. It's pretty basic, but covers the most important digital KPIs, especially for student NGOs in the beginning of a digital approach.
Social Media Analytics: Driving Traffic Through DataRyan Stewart
This presentation goes into detail about how to use your analytics and data to drive more meaningful actions, engagements and traffic from social media.
How to get ahead of your competitors online in 2011. We look at what will be happening in search marketing, social media and web analytics to help businesses get advantage online.
The talk was given to over 60 business owners and marketing managers in Bournemouth, Dorset and received huge praise from all attendees.
seo, search, ppc, local listings, social, facebook, linkedin, analytics, google, adwords, bing, yahoo, success, results, 2011, online marketing, tracking, usability
How can you transform your visitors into happy customers ?
1- Users must care
--> Be unique
--> Define your excitement features
--> Understand your users
2- Users must test
--> Increase trust
--> Reduce fears
--> Trigger an action
3- Users must use
--> Define the final goal
--> Determine the Aha moment
--> Define the mandatory steps
--> Guide users to avoid empty spaces
4- Users must pay
--> Transform free users into premium users
--> Define your prices
--> Display your prices correctly
--> Make payment easier
Making data sexy: Data Visualization for Digital MarketingMashMetrics
Are your stakeholders falling asleep while you explain your monthly reports? Are you having a hard time separating metrics from insights? Do your Excel charts look like they are from the 80's? This deck will explain some of the key pitfalls to a boring data presentation. We walk through a real-life Digital Marketing example of Google Analytics data and other insights to help you along your data-driven journey.
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
Zero to Hero: Marketing for Startups and Growing CompaniesLily Leung
Practical, free and low-cost tools to kick-off your startup marketing.
In this presentation, we talk about:
● How marketing has evolved
● Understanding the buyer’s journey and adding value to it so you stay top of mind
when they’re ready to buy
● Best practices for SEO to help you get found
● How to use social media and email marketing
● An approach you can take to measure your results so you can refine your approach
● And at the end we’ll open it up to questions
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
There are dozens of social media tools available to communicators, but just a handful are emerging as the most effective means to reach constituents and influence markets. This seminar is a hands-on, intensive look at three top options: blogs, social networks and microblogs like Twitter. Participants gain insight into how they can optimize the use of these tools to achieve different business objectives.
Many marketers are still playing “Where’s Waldo” when it comes to measuring the real ROI of content. That’s because they start thinking about it too late in the process.
In this B2B Content Hacks session, Marketo’s Heidi Bullock reveals the secret to achieving actionable insight into content ROI.
Marketing Analytics 101: How to Measure the Effectiveness of Your WebsiteHubSpot
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure the effectiveness of their online efforts. This includes understanding what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the effectiveness of your website.
http://www.HubSpot.com Case study on Content Marketing as part of an overall inbound marketing strategy to leverage blogs, social media and SEO to generate more leads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. @edbrocklebank
Building a Measurement Framework
3
Get Attention Connect Inspire & Inform Persuade Convert Retain
Marketing
Strategy
Main Objective
Bring in high volume &
quality traffic
Optimise
functionality &
usability
Optimise product positioning & content
Improve checkout
process
Minimise churn /
maximise repeat
purchases
Buying cycle
Can you help me? What do you do? What’s different about you? Are you right for me? How much, how long, when?
Data Sources
Short surveys
Focus groups
Session recording
Live chat
CRM
Satisfaction surveys
AdWords
Display networks
On-site analytics
SEM
Competitor information
KPIs
Based on the
? ? ? ? ? ?
5. @edbrocklebank
10 possible metrics
5
Objective
Bring in high volume and quality traffic.
• visits
• unique visitors
• bounce rate
• cost per click
• new visitors
• bounces
• entrances
• pages per visit
• time on site
• SEO rank
• Organic impressions
• facebook likes
• retweets
• facebook posts
• tweets
• twitter followers
• tweet replies
• facebook comments
6. @edbrocklebank
Typical Reporting in Awareness Phase
6
Jan Feb Mar Apr
Tweets Favourites 0 1 2 5
Followers 10 20 50 100
Visits from Twitter 1 5 20 30
Social Media
Jan Feb Mar Apr
Visits 1000 1100 1200 1300
Unique Visitors 900 950 1000 1100
Ad Spend £5,000 £8,000 £6,000 £7,000
Avg. time on site 1 min 1 min 1 min 1.5 mins
Bounce Rate 90% 88% 70% 75%
Site Traffic
What conclusions can you draw about your digital strategy ‘Bring in
high volume and quality traffic’? How can it be improved?
7. @edbrocklebank
Is our social media strategy working?
7
Jan Feb Mar Apr
Tweets Favourites 0 1 2 5
Followers 10 20 50 100
Visits from Twitter 1 5 20 30
Report A
YES!
Recommendations to the business
• Keep everything how it is, the strategy is working
• Reduce the social media team from 3 to 2, as they will still achieve growth and we can use the resource elsewhere
8. @edbrocklebank
Is our social media strategy working?
8
Jan Feb Mar Apr
Tweets 5 10 50 100
Tweets Favourites 0 1 2 5
Followers 10 20 50 100
Visits from Twitter 1 5 20 30
Report B
Err…
Recommendations to the business
• Trial different types of content in tweets as in recent months they haven’t been getting as much traction as in Jan
10. @edbrocklebank
Is our social media strategy working?
10
Jan Feb Mar Apr
Visits from Twitter 1 5 20 30
Visits per tweet 0.2 0.5 0.4 0.3
Absolute = Effectiveness
Ratio = Efficiency
11. @edbrocklebank
What makes a good metric?
11
• Comparative
• Understandable
• Rate or ratio
• Easier to act on
• Inherently comparative
• Good for comparing opposing factors (e.g. distance covered / speeding tickets)
• Changes your behaviour
From
13. @edbrocklebank
3 Ratio/Rate Metrics
13
Objective
Bring in high volume and quality traffic.
• visits
• unique visitors
• bounce rate
• cost per click
• new visitors
• bounces
• entrances
• pages per visit
• time on site
• SEO rank
• organic impressions
• Bounce rate (bounces/entrances)
• % new visitors (new visitors/visitors)
• Cost per 2+ page visit (2+ page visits / spend)
• SEO traffic quality (2+ page organic visits /
organic impressions)
• Visits per tweet (visits from twitter / tweets)
• Avg. facebook replies (comments / wall posts)
• facebook likes
• retweets
• facebook posts
• tweets
• twitter followers
• tweet replies
• facebook comments
14. @edbrocklebank
Consider Two Reports…
14
Jan Feb Mar Apr
Visits 1000 1100 1200 1300
Unique Visitors 900 950 1000 1100
Ad Spend £5,000 £8,000 £6,000 £7,000
Avg. time on site 1 min 1 min 1 min 1.5 mins
Report A
Jan Feb Mar Apr
Bounce Rate 90% 88% 70% 75%
% New Visitors 90% 85% 80% 75%
Visits per tweet 0.5 1 2 4
SEO Traffic Quality 0.10 0.09 0.09 0.08
Cost per 2+ page visit £50 £61 £17 £22
Report B
Which is more useful in helping us achieve the business objective?
15. @edbrocklebank
The Vanity Test
15
What will I do differently based on this
information?
When looking at a metric, ask yourself
If you can’t answer the question, chances are you
are looking at a vanity metric.
16. @edbrocklebank
4 Steps to better KPIs summary
16
1. Brainstorm possible metrics
2. Combine metrics to form new ratio or rate metrics
3. Pick a limited number (1-3) of metrics to set as KPIs
4. Ensure that they pass the vanity test