One fine body…
- Leeds, United Kingdom, United Kingdom
- Work Founder at Conversions matter and Digital Optimisation Manager
- Industry Advertising / Marketing / PR
- Website http://www.conversionsmatter.com
- About I have been working with data for over 10 years and have delivered hundreds of different projects that focused on make business decisions backed up by sound analysis and insight. I started my analytics a career in the direct marketing field where every campaign be it Email or Direct mail cost a significant amount to run. Therefore data quality and its ability to improve the conversion rate of any campaign quickly became a topic close to my heart. It is this passion for data and analysis that has driven me in my career. Now I am a dedicated Conversion rate optimisation specialist with a strong focus on conversion rate optimisation through a data and user behaviour approach. It is only b...