The Benefits of Transparency
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4º Class of the 2010 Course of Business Communication of the Economics School at Navarra University
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* I work professionally as a copywriter and marketing consultant- this course will be way more comprehensive than any amount of Googling (believe me, I’ve done it all)
* I give you my personal formulas and templates to use for your copywriting, with step-by-step guidance how to implement them.
* I reveal the tried-and-tested methods and techniques I have used in my own copywriting case studies to get results.
* The course includes the little-known marketing psychology tricks that professional copywriters use to win life-long customers and clients.
My teaching style is straight forward, clear, concise and to-the-point. I use practical real-life advice that you can apply straight away. I can’t wait to get started with you on your journey to copywriting success.
Copywriting
ORDER NOW.
Tactics On Dealing With People Wisely In Network Marketing!
Are you struggling with the fact that you really don't know anything about prospecting?
Have you ever felt uneasy or inarticulate when speaking to a prospect? You recognize the moment of truth is upon you . . .
it's time to recruit this fresh prospect -- but how?
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The New Era of the Corporate Culture and the Consultancy
The document discusses the importance of corporate culture and the role of consultants in diagnosing and changing culture. It outlines 10 key skills needed for effective consulting: humor, influence, confidence, fearlessness, rapid framing, value generation, intellect, active listening, instantiation, and responsiveness. The document also introduces the Denison model for diagnosing and designing corporate culture to improve profitability through cultural alignment, clear priorities, and concrete steps toward goals.
Business Communication Report
This document discusses persuasive messages and strategies. It defines persuasive messages as efforts to change behavior or convince people. There are three main persuasive strategies: direct request, problem-solving, and sales patterns. The direct request strategy is used when the audience is willing to accept recommendations. The problem-solving strategy is effective when the audience has objections. The sales pattern uses logic rather than emotions for an resistant audience. Analyzing the situation, desired action, potential objections, strength of arguments, and organizational culture helps determine the best persuasive strategy.
Advice on Dealing with the Media
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Advice on Dealing with the Media
This document provides guidance and advice for public officials on interacting effectively with the media. It emphasizes the importance of cultivating positive relationships with media, being transparent, and communicating clearly. During emergencies, officials should designate authorized spokespeople to provide consistent updates to avoid spreading misinformation. When being interviewed, officials should prepare answers to likely questions, keep responses concise and on message, and admit when they do not know an answer. The document also cautions on the growing importance of social media and the need for transparency online.
Culture of Outstanding Support
How do certain companies offer outstanding customer support in the current digital environment? In these slides we explore what the best companies do to foster a "Culture of Outstanding Support." Although we're experiencing an overall decline in customer service, companies today can focus on service as part of their branding to stand apart from the competition and increase loyalty. We go over everything from strategy and management to specific tactics to outshine your competition in any industry.
Attitudinal re-orientation tool for Customer Satisfaction
The document discusses techniques for developing a positive attitude and enhancing customer satisfaction. It begins by defining key terms like attitude, customers, and customer relationship management. It then outlines techniques for cultivating a positive attitude such as surrounding oneself with positive people, reducing ego, and showing gratitude. The benefits of maintaining a positive outlook are also described. Signs of poor customer service include high employee turnover and lack of customer complaint data. Overall the document provides guidance on developing attitudes and practices that improve customer satisfaction.
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