This document provides guidance and advice for public officials on interacting effectively with the media. It emphasizes the importance of cultivating positive relationships with media, being transparent, and communicating clearly. Tips include being available, honest, and prepared when speaking to media; treating all reporters fairly; and maintaining a consistent message across all interviews and communications. The document stresses handling any emergencies or crises through a coordinated public response to avoid spreading misinformation.
Don't miss our upcoming webinars! Subscribe today!
In this webinar:
1. Attendees will be reminded of the process for developing an effective advocacy strategy
2. People will be taken through a review of how to tell your personal story
3. Everyone will understand the key steps to holding a successful meeting during the current pandemic
View the YouTube video: https://youtu.be/evXAtAyzTXM
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Don’t miss our upcoming webinars: Subscribe today!
In this webinar:
Ryan Clarke, President and Founder of Advocacy Solutions, will introduce you to the foundational components of advocacy and take you through the step-by-step process of developing an effective advocacy strategy. He will also help us gain an understanding of how shaping the advocacy agenda is evolving in the context of COVID-19.
View the video:
https://youtu.be/l_6FVFnwoNU
To learn more about CCSN, visit us at survivornet.ca
Follow CCSN on social media:
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One of the services we offer is a media training session with the client. This training equips the client with the necessary skills to deal with the media and be prepared for anything.
Don't miss our upcoming webinars! Subscribe today!
In this webinar:
1. Attendees will be reminded of the process for developing an effective advocacy strategy
2. People will be taken through a review of how to tell your personal story
3. Everyone will understand the key steps to holding a successful meeting during the current pandemic
View the YouTube video: https://youtu.be/evXAtAyzTXM
Follow CCSN on social media:
Twitter - https://twitter.com/survivornetca
Facebook - https://www.facebook.com/CanadianSurvivorNet
Instagram: https://www.instagram.com/survivornet_ca/
Pinterest - https://www.pinterest.com/survivornetwork
Don’t miss our upcoming webinars: Subscribe today!
In this webinar:
Ryan Clarke, President and Founder of Advocacy Solutions, will introduce you to the foundational components of advocacy and take you through the step-by-step process of developing an effective advocacy strategy. He will also help us gain an understanding of how shaping the advocacy agenda is evolving in the context of COVID-19.
View the video:
https://youtu.be/l_6FVFnwoNU
To learn more about CCSN, visit us at survivornet.ca
Follow CCSN on social media:
Twitter - https://twitter.com/survivornetca
Facebook - https://www.facebook.com/CanadianSurvivorNet
Instagram: https://www.instagram.com/survivornet_ca/
Pinterest - https://www.pinterest.com/survivornetwork
One of the services we offer is a media training session with the client. This training equips the client with the necessary skills to deal with the media and be prepared for anything.
Creating An Effective Media Relations Plankbhuston
A special workshop presentation given at the 2009 National Conference on Service & Volunteering on Wednesday, June 24, 2009. Presenters include Eric Borsum, Marta Bortner, Kelly Huston, Jessica Payne, Alexia Allina.
Getting to know your relevant media outlets and contacts is a critical step to take before disaster strikes. In this presentation, you'll learn how mainstream media is evolving (and how that affects your business), which
Creating An Effective Media Relations Plankbhuston
A special workshop presentation given at the 2009 National Conference on Service & Volunteering on Wednesday, June 24, 2009. Presenters include Eric Borsum, Marta Bortner, Kelly Huston, Jessica Payne, Alexia Allina.
Getting to know your relevant media outlets and contacts is a critical step to take before disaster strikes. In this presentation, you'll learn how mainstream media is evolving (and how that affects your business), which
This is a presentation I gave in back to back workshops for department heads and public service personnel of a local municipality. The intent was to help them better understand the role of the media and how they can do a better job of communicating on behalf of the city to build citizen trust.
Communities become confrontational if they are not heard and governments, including school districts can get STUCK in trying to move the discussion forward. Get unSTUCK by engaging the community, involving them in the process and working the mead to get your messages heard.
Public health writing - Creo Zenith HealthCreo Zenith
Public health writing is unique. In no other field do authors often deal with a complex range of factors that include
age, gender,education,economics, race, sex, Culture, medicine, enetics, individual behavior,family, community, social justice.
Stake Holders :-
Researchers
Practitioners
Health providers
Administrators
Policy-makers
Journalists
Educators
Communities
Clear and effective communication is therefore a key component of public health leadership
What is media advocacy? Discuss the importance of media advocacy. When shoul...Md. Sajjat Hossain
What is media advocacy? Discuss the importance of media
advocacy. When should you focus on the media? What does media advocacy
involve?
Introduction
Media, which is the plural form of 'medium', are the forms of communication –
television and radio; newspapers, magazines, and written materials or "print
media", and, more often now, the Internet – used to spread or transmit information
from a source to the general public. Advocacy means openly supporting a certain
viewpoint or group of people. There are many ways and reasons to reach out to the
media, and advocates should use media advocacy as a means of influencing key
decision-makers.
Media advocacy
Generally we can say that Media advocacy is the strategic use of news making
through TV, radio and newspapers to promote public debate, and generate
community support for changes in community norms and policies.
According to Lori Fresina and Diane Pickles (2013) ‘Media advocacy is a way to
influence decision-makers through the media outlets that matter to them, such as
newspapers, radio, television, newsletters, journals, magazines, and even the newer
social media, like blogs, Facebook, and Twitter.’
[Retrieved from:https://www.communitycatalyst.org/doc-
store/publications/Media_Advocacy_Tools.pdf ]
So Media advocacy is the use of any form of media to help promote an
organization's or a company's objectives or goals, which come from the group's
vision and mission.
Importance of media advocacy
Effective communication and working with the mediaMeTApresents
Presentation on effective communications and tips for the CSOs on how to work with the media by Andrew Chetley, MeTA Secretariat, during the MeTA Uganda CSO workshop, April 2009.
Complete Communications toolkit includes the following:
• Introduction to Traditional Media Outreach
• Creating Effective Media Materials
• How to Use Campaign Messages
• Hosting an Action Coalition Event
• Social Media toolkit
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2. You may want to familiarize yourself with Chapter
286, the “Sunshine” Law and Chapter 119, Public
Records. Both of these laws help to guarantee that
as a public official, you will be interacting with the
media regularly. The advice in this presentation
should help to ensure that your interactions are
effective.
3. The Importance of Public
Relations
In an educational environment public relations has
been defined as “…A planned and systematic, two-
way process of communication intended to
encourage public involvement and to earn public
understanding and support.”
The National School Public Relations Association
4.
5. The Importance of Public
Relations
If school board members
don’t speak up for
themselves, others will --
and public opinion will be
out of control. It is up to
YOU to influence public
opinion. You face increased
news media scrutiny,
increased competition and
rampant cynicism about the
economy, government and
the integrity of business.
6. The Importance of Public
Relations
Keep in mind that there are different
groups of people that have different
interests in what happens in schools.
7. Internal Public
• Administrators/Principals
• Teachers
• Paraprofessionals
• Secretaries
• Support Personnel
• Bus Drivers
• Maintenance Workers
• Cafeteria Workers
• Students
These are people directly
associated with and
participating in the
school system every day.
8. External Public
• Parents
• Businesses
• Civic Groups
• Elected Officials
• Media
• Government Agencies
• Non-Parents
These are the people who
are not participating in the
school system every day.
9. The Importance of Public
Relations
• Effective
communication
with the various
publics can be
through mass
communication or
interpersonal
contact.
Face-to-face
communication is
generally considered to
be the best way to bring
about a change in
attitude.
10. The Importance of Public
Relations
The definition of
communication includes
public relations,
community relations,
government advocacy
and media relations. As a
school board member you
are involved in each of
these.
16. Media Relations
The news media has the
responsibility to tell the
public what is happening
in their community. It
needs your information to
inform the public and to
make money. YOU need
the media to transmit your
information and gain
public approval and
credibility. Both can be
achieved.
17. Media Relations
Education is news
and will be
reported with or
without the
assistance of the
school district.
Helping a reporter
obtain news about
the school system
increases
understanding.
18. Newspapers, radio and television can be
advantageous communication channels
• to increase awareness of district
programs, services and accomplishments,
• to reinforce the importance of the
contributions of various partners in
education,
Media Relations
Effective use
19. Media Relations
• to win public support for educational
causes or issues,
• to build the school district’s public
image, and
• to foster pride in staff, students and
their families.
Effective use, continued
20. Media Relations
Every public relations
professional has a list
of time-tested tips for
working with the
media. There is
probably someone in
your district or
community who can
offer you advice on
this subject.
22. Understand the News
Business
• The single most important factor in working
with reporters is your personal working
relationship.
• The news media is not your public relations
department.
• Know the difference between “news” and
“entertainment”.
• Don’t ask to see a story before it is printed
and don’t ask for copies.
23. Understand the News
Business
• Anticipate stories. State and national stories
generate local angles.
• Be sure the appropriate people are informed
about the story and your comments.
• Be available.
• Use a news release or “script” when
necessary.
• Understand confidentiality implications,
particularly on staff and student issues.
• Refer reporters to the best information
source whenever possible.
24. Strategies and Tactics
• Avoid responding to “what if?”
questions.
• Become informed BEFORE
commenting.
25. Strategies and Tactics
• Get the story out first, especially when it is
bad news.
• Know the two or three points you want to
make and weave them into your responses.
• Avoid saying
26. Strategies and Tactics
• Be careful when
expressing an
opinion. Don’t
guess what the
reactions of
others might be.
• Don’t play
favorites with
reporters.
27. Strategies and Tactics
• Be judicious when
saying, “No
comment.”
“No comment” can be
portrayed as guilt, a
lack of transparency,
or any number of
other negatives.
28. “There are only two forces that
can carry light to all the
corners of the globe... the sun
in the heavens and the
Associated Press down here.”
Mark Twain
29.
30. “For a politician to
complain about the
media is like a ship’s
captain complaining
about the sea.”
Enoch Powell
32. Never go “off the
record”.
There is no such
thing.
Reporters exist to
do a job. Being
your friend is not
their job.
33. Offer to call back
in 10 minutes to
allow yourself
time to gather
facts or
information
rather than
“shoot from
the lip”.
34. Working With Reporters
• Be honest and
accurate. Don’t try
to fake it.
• Avoid being flip,
humorous or
sarcastic. That dog
will come back to
bite you.
35.
36. Working With Reporters
• Avoid jargon and condescending
remarks.
• Beware of the “killer pause”. Just
because it’s quiet doesn’t mean you
need to fill the silence.
• Be willing to admit mistakes and
problems.
37. Working With Reporters
• Compliment
reporters for a
job well done.
• Think like a
reporter.
• Never lie.
39. Handling Problems
• Generally, don’t complain about
a story. If you do complain, do it
tactfully and through appropriate
channels.
• Never tell a reporter WHAT to
report or HOW to report a story.
41. Ask Yourself
In what ways can I improve the methods in
which I communicate with the media?
Does your board have a media policy?
Are you helping improve the image of your
school system through your interactions with
the media?
42. During an Emergency
At a time of chaos
or uncertainty,
the public looks to
its elected leaders
for reassurance
and facts.
43. During an Emergency
The single most
important time to
deal effectively
with the media is
during an
emergency or
crisis.
Ask to view the district
Emergency
Communications Plan and
know what district policy
requires during these
times.
44. During an Emergency
Know who has the
authority to speak
during these
times and ensure
that person(s) is
the only person
who gives
information to the
public.
Too many people giving
information results in
conflicting messages which
raises levels of concern by
the public.
45. During an Emergency
Ensure that
whoever has the
authority to speak
on behalf of the
district is available
to the media
regularly to
provide updates
and details as they
emerge.
Also, know when the media
deadlines are so that the
most recent information can
be shared to meet those
deadlines.
46. During an Emergency
If necessary,
consult a
professional to
assist with district
communication
efforts.
Especially if district staff is
working on logistics of
solving operations issues,
you may need additional
assistance with expertise in
this area.
48. How to Have a Good
Interview
Find out what the reporter is after, the slant of
the story and the names of the other people
being interviewed.
Now you know the audience and the
context!!
49. Think about your
subject BEFORE the
interview. Make every
attempt to find out the
answer to any
questions you may
have or facts you are
unsure about.
How to Have a Good
Interview
50. How to Have a Good
Interview
Pause before
answering
each question.
This gives you
time to decide
if you have an
appropriate
statement.
51.
52. How to Have a Good
Interview
Keep your
answers brief.
Too much
information can
confuse the
reporter. Be sure
you focus on the
main point of
your message.
53. How to Have a Good
Interview
Admit if you don’t know the answer.
“I don’t know” is a legitimate response.
You should say that you will find out
the answer and call back.
54. How to Have a Good
Interview
Some reporters may ask you something like
“Would you say”….or “In your opinion”….and
then offer an idea for your agreement or
disagreement. Make your own statement
instead of following the reporters agenda.
Make sure
your response
is YOUR
response!
55. How to Have a Good
Interview
In controversial
situations ask for
help. When
questions make you
uncomfortable,
point the reporter in
the direction of
district staff who
may be better
prepared to
respond.
56. How to Have a Good
Interview
Avoid using jargon. Speak in terms
that the reporter and the
reader/listener can understand.
NCLB
ELL
EOC
FSBA
57. Television Interviews
When preparing for a
television interview, the
National Association of
Broadcasters has some
helpful hints.
Avoid wearing
large prints and
patterns or
pinstripes.
69. “…um, and you
know, um, well,
uhhh, you see…”Take the time to think
if you need it.
Don’t fill thinking
time with “um,”
“you know,” “uh,”
or any other filler
phrases. It is
distracting and
presents you in a
bad light.
80. Cooperation is almost always
preferable to confrontation
when dealing with the media.
You should be open and helpful
in bad times as well as good, but
there may be a time when it is
necessary to restrict or deny
access.
81. You may want to say “NO”
when…..
the media’s
presence
would truly
disrupt your
operation.
And, just because the media has asked a question doesn’t
mean that it must be answered immediately. Give yourself
whatever time you need.
82. Try to avoid controversy
but be aware that it sells!
83.
84. You may want to say “NO”
when…
The media interviews would
invade privacy or exacerbate a
very delicate situation.
88. Promote the great things
your students are doing!
Take advantage of news media’s
slow news days. The best time to
generate coverage is on a Monday
or Tuesday. The most difficult day
to get coverage is on a Friday.
90. “There is a terrific disadvantage in not
having the abrasive quality of the press
applied to you daily. Even though we
never like it, and even though we wish
they didn't write it, and even though
we disapprove, there isn't any doubt
that we could not do the job at all in a
free society without a very, very active
press.”
John F. Kennedy
92. Ask Yourself
How do I view the media?
Do I cultivate a positive relationship
with the media?
Do I work to promote the positive
newsworthy events in my school
district?
94. Social Media
Social media is a broader concept than social
networking, though people often put them
together — social media refers generally to
content that is created by random internet
users rather than by a central person or
group. YouTube and Wikipedia are great
examples of sites built on social media
concepts, as are blogs that allow comments.
95. Social Media
Social media
technologies take
on many different
forms including
magazines, internet
forums, weblogs,
social blogs, micro
blogging, wikis,
podcasts,
photographs or
pictures, video, and
social bookmarking.
More are being
designed everyday.
96. Social Media
Social media was prevalent in
the 2008 campaign for
president. All the major
campaigns had Facebook
groups for and against them;
all had blogs building them
up and cutting them down.
97. Social Media
It is important that you as an
elected official monitor what
is posted on the internet.
Oftentimes someone who
wishes to help you can
damage your campaign or
simply your reputation by
what they post. The best you
can do is make the request
that all videos, blogs, etc. be
approved by you.
99. Social Networking
With over 500 million users, Facebook is now
used by 1 in every 13 people on earth, with
over 250 million of them (over 50%) who log
in every day. The average user has 234
friends as of December 31, 2011, but that
number continues to expand.
100. Social Networking
48% of 18-34 year olds check Facebook when
they wake up, with 28% doing so before even
getting out of bed.
101. Social Networking
The 35+ demographic is growing rapidly, now
with over 30% of the entire Facebook user
base. The core 18-24 year old segment is now
growing the fastest at 74% year on year.
Almost 72% of all US internet users are now
on Facebook. 70% of the entire user base is
located outside of the US.
102. Social Networking
Over 200 million people
access Facebook via their
mobile phone. Meanwhile,
in just 20 minutes on
Facebook over 1 million
links are shared, 2 million
friend requests are
accepted and almost 3
million messages are sent.
103. 48% of young people said they now get their
news through Facebook. If this information is
not coming from you, what is their source?
104. Social Media
Because of its pervasiveness, social media
cannot be ignored. Modern elected officials
need to be more aware than ever before about
the changes occurring in communication.
105. Social Networking
These statistics suggest that elected
officials should identify some way to
utilize social media to get their message
out to the masses.
But, be smart.
Use these helpful tips as you tweet, blog
or email.
106. 1. Be candid.
In the information age,
transparency is very important.
Be sure the message that you
send can be verified and
archived.
107. 2. Be careful what you
say about others.
When Leslie Richard, owner of a North
Carolina clothing company, described
Vision Media Television as a “scam,” she
was slapped with a $20 million lawsuit.
While your posts may not lead to a
lawsuit, it’s best to steer clear of name-
calling.
108. 3. Interact with visitors
carefully.
Just putting up a blog or a
Facebook fan page won’t do
much good if visitors sense the
flow of information only goes one
way.
109. 4. See what people are
saying about you.
A quick search for mentions of you on Facebook,
Twitter, and Yelp can yield a goldmine of
information concerning your reputation.
Several users on Yelp, for instance, suggested
that employees at Quimby's Bookstore in
Chicago were less than welcoming. After
reading the comments, owner Eric Kirsammer
focused on improving customer service.
110. 5. Make amends with
dissatisfied constituents
quickly.
A public post does not substitute
for personal contact when
responding to constituents’
concerns.
111. 6. Don't go on the
defensive.
Resist the temptation to lash out
in public. If there is a response
that needs to be made, do so
privately.
112. 6 Ways
Facebook Has
Changed
Politics
Traci Andrighetti, PhD
Facebook’s 900 million-plus users deserve the
lion’s share of the credit for profoundly
altering political processes not only in the
United States but also abroad. Here are six
ways that Facebook and its users have forever
changed the “face” of politics.
113. 1. Make Politics and Politicians More Accessible
Since the advent of Facebook,
the general public is more
connected to politics than ever
before. Instead of watching TV
1. Make Politics and Politicians
More Accessible
or searching the Internet for the latest political news,
Facebook users can go directly to a politician’s fan
page for the most up-to-date information. They can
also interact one-on-one with candidates and elected
officials about important issues by sending them
private messages or posting on their walls. Personal
contact with politicians gives citizens more immediate
access to political information and more power to hold
lawmakers accountable for their actions.
114. Because politicians are more accessible to the public via Facebook, they
receive almost immediatefeedback about their stances on the issues from
supporters and opponents. Campaign organizers and
strategists track and analyze this feedback with social
intelligence apps like Wisdom, which identify the
demographics, “Likes,” interests, preferences and
behaviors of politicians’ Facebook fan bases. This
information helps campaign strategists target specific
groups to rally new and existing supporters and raise
funds.
2. Allow Campaign Strategists to
Better Target Voters
Because politicians are
more accessible to the
public via Facebook, they
receive almost immediate
115. Because politicians are more accessible to the public via Facebook, they
receive almost immediatelarger audience and speak directly to supporters,
politicians often subvert the press by posting messages
on their own Facebook pages. Facebook users see
these messages and respond to them. The media must
then report on public response to a politician’s message
rather than on the message itself. This process replaces
the traditional, interrogatory reporting of the press with
a reflective style of coverage that requires the press to
report on trending issues instead of new stories.
3. Force Media to Provide
Reflective Coverage
Communication between
politicians and the public on
Facebook obliges the media to
take a backseat in the reporting
process. In an effort to reach a
116. Because politicians are more accessible to the public via Facebook, they
receive almost immediateFacebook has increased the political mobilization of
young people, in particular students. In fact,
the “Facebook effect” has been credited as a major
factor in the historic youth voter turnout for the 2008
presidential election, which was the second largest in
American history. As young people intensify their
participation in the political process, they have a
greater say in determining the issues that drive
campaigns and make the ballots.
4. Increase Youth Voting Rates
By providing an easy,
immediate way to share and
access campaign information
and support candidates,
117. Because politicians are more accessible to the public via Facebook, they
receive almost immediate
group called"One Million Voices Against FARC” organized a
protest march against FARC (the Spanish acronym for the
Revolutionary Armed Forces of Columbia) in which
hundreds of thousands of citizens participated. And as
evidenced by the “Arab Spring” uprisings in the Middle
East, activists used Facebook to organize inside their own
countries and relied on other forms of social media such as
Twitter and YouTube to get the word out to the rest of the
world. In this way, users in authoritarian nations can
engage in politics while evading state censorship.
5. Organize Protests and
Revolutions
Facebook functions not only as a
source of support for political
systems but also as a means of
resistance. In 2008, a Facebook
118. Because politicians are more accessible to the public via Facebook, they
receive almost immediate
million people who comprise this global community
are playing a significant role in breaking down
borders between nations, religions, races and political
groups. As Facebook users from different countries
connect and share their views, they’re often surprised
to learn how much they have in common. And in the
best of cases, they begin to question why they were
ever taught to hate each other in the first place.
6. Promote World Peace
Although Facebook actively
promotes peace on its Peace on
Facebook page, the over 900
119. Dealing with the Media
You will have many opportunities to interact
with representatives of the media and the
public through various outlets. Be wise and
cautious. Remember Florida’s “Sunshine” and
public records laws. Remember that the
media can and will only report what is
available to them. Give them positive things
to report.
final thoughts…
120. Earn points toward your
Certified Board Member
(CBM) distinction.
Now that you have viewed this presentation,
click the link below to fill out the CBM
Reflection form. You will be awarded 1 point
in Communications/ Public Relations once
your form has been received by the FSBA
Board Development Office.
http://fsba.org/cbm-program-reflection-forms/