SHRCCI Paid Social Media Advertising Presentationsocialcoopmedia
An introduction to paid social media advertising for beginners. How to advertise on Facebook, Linkedin, Twitter, Youtube, and Instagram. Learn how to use retargeting / remarketing and best practices.
Jobvite Summit'15 Chicago: Breakout Session - Social Recruiting UnpluggedJobvite
Jobvite Summit'15 Chicago - breakout session presented by Jobvite Andre Boulais and Megan Anderson of Schneider Electric - May 21, 2015. Social Recruiting Unplugged - Connecting, Captivating, and Capturing Passive Candidates. #JobviteSummit
If you want to start testing an idea, create your free landing page with our solution https://tochat.be/form.html
Start testing your business idea, do some testing with facebook ads or google ads and confirm you have the right message and the right call to action. This is the most important step before coding a single line or start investing in some expensive development. Just test your idea with a free landing page.
How to Create an Effective Inbound Marketing Campaigntempocreative
What is the make up of a good inbound marketing campaign? Helpful, Timely and Consistent. By creating inbound marketing people love, you will attract traffic and convert more leads.
SHRCCI Paid Social Media Advertising Presentationsocialcoopmedia
An introduction to paid social media advertising for beginners. How to advertise on Facebook, Linkedin, Twitter, Youtube, and Instagram. Learn how to use retargeting / remarketing and best practices.
Jobvite Summit'15 Chicago: Breakout Session - Social Recruiting UnpluggedJobvite
Jobvite Summit'15 Chicago - breakout session presented by Jobvite Andre Boulais and Megan Anderson of Schneider Electric - May 21, 2015. Social Recruiting Unplugged - Connecting, Captivating, and Capturing Passive Candidates. #JobviteSummit
If you want to start testing an idea, create your free landing page with our solution https://tochat.be/form.html
Start testing your business idea, do some testing with facebook ads or google ads and confirm you have the right message and the right call to action. This is the most important step before coding a single line or start investing in some expensive development. Just test your idea with a free landing page.
How to Create an Effective Inbound Marketing Campaigntempocreative
What is the make up of a good inbound marketing campaign? Helpful, Timely and Consistent. By creating inbound marketing people love, you will attract traffic and convert more leads.
5 ideas to integrate your email and online experienceWhereoware
Want to boost your email effectiveness? Tie your email and website together to expand your reach and create a more personalized customer experience. Don’t just hit send – maximize your email investment. Walk away with 5 ideas to integrate your email program and website today – from simple ideas for marketing novices to more advanced concepts. Plus, take home our handy ‘Ideas to Integrate’ checklist, featuring our top 5 ideas for developing a cohesive online experience for your customers.
Google Maps Guide 2021 - How to get your local business ranked on Google MapsSocial Sphere Media
In this webinar, you will learn the latest changes with Google Maps and a proven 4 step formula for getting your local business ranked on Google Maps in your service area.
Click here to watch the replay: https://webinars.socialspheremedia.com/google-maps-training
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
Visit our website to learn more: https://www.socialspheremedia.com
In this webinar, I'll be sharing how to Maximize Conversion (from visitor to caller) on your website and specific tweaks that can be made to double or even triple the number of calls you are getting from the visitors already getting to your website.
Here's a link to the webinar replay: https://webinars.socialspheremedia.com/website-conversion-replay
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
Visit our website to learn more: https://www.socialspheremedia.com
Pulling it all together - Leveraging Automation, Scoring CRM, and a CMS to Dr...Whereoware
As marketers, we've spent lots of time ramping up email capabilities, building great websites and including sales with our CRM platform. But all this technology exists as independent islands. Now is the time to pull it together. Learn how Nutricia is leveraging Silverpop, buyer personas, its website CMS and more to deliver a personalized customer experience. You'll see how things look from the customer viewpoint and get a bird's-eye view under the technology hood.
- Discover how the Google Ads engine works - You have to understand how the AdWords auction process works if you intend to succeed with paid search - quality & relevance is the answer.
- The secrets to maximizing quality score - In order to drive lower cost per click & ultimately, lower cost per lead - ad groups, the right keywords, compelling text ads, site links & strategic landing pages are critical.
- Proven examples that you can swipe & deploy - We will share our proven winners as it relates to keywords, ad groups, text ads & landing pages.
- KPIs & how to track them - You should not invest a penny into AdWords or any other form of paid search without the proper tracking in place to gauge your cost per lead.
Recent content creation for Audiology presentation delivered at the Digital Audiology Marketing Master Class in the UK.
The presentation covers the need for content in an online audiology marketing strategy. The presentation covers why relevance is hugely important in a search engine ranking strategy and how Search engine optimisation has changed to reflect both semantic search and localisation. The presentation also covered the use of webpage design elements such as social proof and stand out Call To Action elements to increase conversion.
Pay Per Click & social media in Audiology MarketingGeoffrey Cooling
One of the presentations we presented at the Digital Audiology Marketing Master Class in the UK in 2015. This presentation discusses the best manner in which to use AdWords to drive online leads and conversions in your online audiology marketing strategy. It outlined best practice to focus the targeting of adverts and customising landing pages to ensure high Advert Quality. It also briefly discusses social media and FaceBook marketing.
Ad extensions from Google AdWords are a vital weapon in every advertisers arsenal. Learn all about the ad extensions available on how to set them up to win at AdWords.
How Starbucks uses ecommerce principles to track, measure, and improve the pr...LinkedIn Talent Solutions
Alex Cooper, Starbucks
Matthew Kennedy, Starbucks
Neha Sinha, Starbucks
How do you attract the best talent? On a fixed budget? With a process that feels high touch but can still scale? Sounds a lot like consumer marketing, doesn’t it? Starbucks has been on a journey to build out a team that can do just that.
Borrowing frameworks and strategies from e-commerce, we are looking at recruiting differently. Jobs now equal SKUs, candidates are customers, and applications are transactions. With data as the source of truth. We’ll walk you through how to apply e-commerce to HR by ensuring you bring the right message to the right person, at the right time.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Learn how to optimize your landing pages and increase conversion rates by 50-500% using simple techniques and technologies. Get that competitive edge by increasing margins and return on marketing spend.
A caset study and presentation showing how fancy dress retailers for hire and purchase are using mobile application technology for increasing business and increasing customer spend.
The conversion path is a fundamental inbound marketing concept. Find out more about what a conversion path is, why it is important and how you create conversion paths.
Jobvite Summit'15 Chicago: Breakout Session - Making Top Talent Come to YouJobvite
Jobvite Summit'15 Chicago - breakout session presented by Jobvite Andre Boulais and Megan Anderson of Schneider Electric - May 21, 2015. Making Top Talent Come to You. Sourcing Campaigns. #JobviteSummit
Back to LinkedIn: Fundamentals of Marketing on LinkedInLinkedIn
We'll begin with how to build your organic presence, do a deep dive into LinkedIn’s product suite and run through how to set up, optimize and measure your campaigns.
5 ideas to integrate your email and online experienceWhereoware
Want to boost your email effectiveness? Tie your email and website together to expand your reach and create a more personalized customer experience. Don’t just hit send – maximize your email investment. Walk away with 5 ideas to integrate your email program and website today – from simple ideas for marketing novices to more advanced concepts. Plus, take home our handy ‘Ideas to Integrate’ checklist, featuring our top 5 ideas for developing a cohesive online experience for your customers.
Google Maps Guide 2021 - How to get your local business ranked on Google MapsSocial Sphere Media
In this webinar, you will learn the latest changes with Google Maps and a proven 4 step formula for getting your local business ranked on Google Maps in your service area.
Click here to watch the replay: https://webinars.socialspheremedia.com/google-maps-training
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
Visit our website to learn more: https://www.socialspheremedia.com
In this webinar, I'll be sharing how to Maximize Conversion (from visitor to caller) on your website and specific tweaks that can be made to double or even triple the number of calls you are getting from the visitors already getting to your website.
Here's a link to the webinar replay: https://webinars.socialspheremedia.com/website-conversion-replay
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
Visit our website to learn more: https://www.socialspheremedia.com
Pulling it all together - Leveraging Automation, Scoring CRM, and a CMS to Dr...Whereoware
As marketers, we've spent lots of time ramping up email capabilities, building great websites and including sales with our CRM platform. But all this technology exists as independent islands. Now is the time to pull it together. Learn how Nutricia is leveraging Silverpop, buyer personas, its website CMS and more to deliver a personalized customer experience. You'll see how things look from the customer viewpoint and get a bird's-eye view under the technology hood.
- Discover how the Google Ads engine works - You have to understand how the AdWords auction process works if you intend to succeed with paid search - quality & relevance is the answer.
- The secrets to maximizing quality score - In order to drive lower cost per click & ultimately, lower cost per lead - ad groups, the right keywords, compelling text ads, site links & strategic landing pages are critical.
- Proven examples that you can swipe & deploy - We will share our proven winners as it relates to keywords, ad groups, text ads & landing pages.
- KPIs & how to track them - You should not invest a penny into AdWords or any other form of paid search without the proper tracking in place to gauge your cost per lead.
Recent content creation for Audiology presentation delivered at the Digital Audiology Marketing Master Class in the UK.
The presentation covers the need for content in an online audiology marketing strategy. The presentation covers why relevance is hugely important in a search engine ranking strategy and how Search engine optimisation has changed to reflect both semantic search and localisation. The presentation also covered the use of webpage design elements such as social proof and stand out Call To Action elements to increase conversion.
Pay Per Click & social media in Audiology MarketingGeoffrey Cooling
One of the presentations we presented at the Digital Audiology Marketing Master Class in the UK in 2015. This presentation discusses the best manner in which to use AdWords to drive online leads and conversions in your online audiology marketing strategy. It outlined best practice to focus the targeting of adverts and customising landing pages to ensure high Advert Quality. It also briefly discusses social media and FaceBook marketing.
Ad extensions from Google AdWords are a vital weapon in every advertisers arsenal. Learn all about the ad extensions available on how to set them up to win at AdWords.
How Starbucks uses ecommerce principles to track, measure, and improve the pr...LinkedIn Talent Solutions
Alex Cooper, Starbucks
Matthew Kennedy, Starbucks
Neha Sinha, Starbucks
How do you attract the best talent? On a fixed budget? With a process that feels high touch but can still scale? Sounds a lot like consumer marketing, doesn’t it? Starbucks has been on a journey to build out a team that can do just that.
Borrowing frameworks and strategies from e-commerce, we are looking at recruiting differently. Jobs now equal SKUs, candidates are customers, and applications are transactions. With data as the source of truth. We’ll walk you through how to apply e-commerce to HR by ensuring you bring the right message to the right person, at the right time.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Learn how to optimize your landing pages and increase conversion rates by 50-500% using simple techniques and technologies. Get that competitive edge by increasing margins and return on marketing spend.
A caset study and presentation showing how fancy dress retailers for hire and purchase are using mobile application technology for increasing business and increasing customer spend.
The conversion path is a fundamental inbound marketing concept. Find out more about what a conversion path is, why it is important and how you create conversion paths.
Jobvite Summit'15 Chicago: Breakout Session - Making Top Talent Come to YouJobvite
Jobvite Summit'15 Chicago - breakout session presented by Jobvite Andre Boulais and Megan Anderson of Schneider Electric - May 21, 2015. Making Top Talent Come to You. Sourcing Campaigns. #JobviteSummit
Back to LinkedIn: Fundamentals of Marketing on LinkedInLinkedIn
We'll begin with how to build your organic presence, do a deep dive into LinkedIn’s product suite and run through how to set up, optimize and measure your campaigns.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016AdStage
This session will walk through PPC strategies for driving new leads, including types of content, channels, and ad targeting strategies. Learn how to design and optimize for conversion by examining examples of ads and lead generation strategies for your landing pages. Additionally, you'll discover the importance of and tactics for conversion tracking. In this session, you'll learn:
- PPC must-haves for lead generation
- Landing page design and optimization
- How to implement conversion tracking
Speaker:
Sahil Jain
CEO, AdStage
@Sahilio
Please see my resume and portfolio attached which would furnish you with some of the SEM, Social Media, Website, Email projects that I've developed for my clients (Philips, Uniqlo, Fuji Xerox, Levi's, Far East Hospitality, The Hour Glass, Sentosa Harbourfront Business Association etc.)
Learn how to use the latest digital job advertising strategies. You’ll learn two important techniques: paid social media advertising and programmatic job advertising. By the end of the workshop, you'll have the strategies, be able to plan out your campaigns, calculate your ROI and hit the ground running.
More than two million companies use Instagram ads to reach audiences, engage followers, and promote their products. Learn all about Advertising on Instagram in this segment of Instagram Marketing Strategies for Small Businesses.
This slide deck goes along with an on-demand webinar that can be found at http://email-marketing.pinpointe.com/webinar-create-email-plan-for-funnel-ristow
In these slides you see how to create an integrated email marketing plan that addresses all objectives in your sales and marketing funnel – from building brand awareness and nurturing the lead to converting the business.
Marketing Reboot: During and After COVID-19Robin Colner
Marketing and communications tips, strategies and resources for businesses and professionals to implement during the phased reopening of the economy following the COVID-19 health crisis.
We provide SEO service globally from India and for the website in any language. Get free SEO consultation to understand your business requirements. We offer quality service at the Best market price.
Recruiting the Modern Job Seeker: What You Need to KnowJobvite
56% of recruiters are hurting for qualified candidates. Are you happy with your pipeline of quality candidates? Do you know what makes the qualified job seeker tick?
Join Jobvite's VP of Marketing, Matt Singer, and learn what’s driving the modern job seeker, what they want in a new position, and how to use this information to your recruiting advantage.
This presentation will highlight:
- How your location affects job seekers’ job outlooks
- Which benefits are most important to your candidates (besides $$)
- Where job seekers say they found their best and most satisfying jobs
Learn how to build a better candidate persona with Paul Hebert, contributor to Fistful of Talent and Andre Boulais from Jobvite. They will outline what is a candidate persona and why you need them to improve your recruiting process
7 Practical Solutions to Power Employee EngagementJobvite
Companies with engaged workforces vastly outperform those without, but only 32 percent of US employees are engaged—despite how many studies prove its importance. What prevents us from engaging employees, and are there practical solutions to improve engagement?
Join BambooHR and Jobvite as they deconstruct what an engaged team looks like, how to build one, and how to sustain one.
Key Benchmarks for the Recruiting Industry - Deconstructing the Recruiting Fu...Jobvite
A streamlined recruiting funnel could help you attract X% more quality hires.
By examining your entire hiring process from start to finish - Employment Branding, Sourcing, Candidate Experience, Candidate Selection, and finally, Insight - you will attract more quality applicants at a much lower cost.
Join Rachel Bitte, Chief People Officer at Jobvite and Chris Forman, CEO of Appcast, as they dive into the recruiting funnel and learn why a streamlined recruiting process is a must.
On November 5 at 1 pm ET/10 am PT, we’ll share:
Why employer branding is the first step in securing a positive application process
How to convert more job seekers to applicants by a deeper analysis of your job ads
Ways to analyze the performance your ATS, best utilize the tool, and get a better ROI
Jobvite Summit'15 Chicago: Breakout Session: Do One Thing DifferentlyJobvite
Jobvite Summit'15 Chicago - breakout session presented by Jobvite's Brian Mannor - May 21, 2015. Do One Thing Differently. #JobviteSummit #JobviteSummitCHI
Jobvite Summit'15 Chicago: Breakout Session - Building a "Best Place to Work"...Jobvite
Jobvite Summit'15 Chicago - breakout session presented by Carlos Teran, Sr, Director of Product Management - May 21, 2015. Bulding a "Best Place to Work" Organization - The Recruiters Equation #JobviteSummit
Jobvite Summit'15 Keynote - Appcast.io CEO/Founder Chris FormanJobvite
Jobvite Summit'15 Chicago Keynote presented by Appcast.io CEO/Founder Chris Forman, May 21, 2015 Transform Your Recruiting Strategy Through Numbers. #JobviteSummit
Jobvite Summit'15 Chicago: Breakout Session - Video Interviewing: Your Secret...Jobvite
Jobvite Summit'15 Chicago - breakout session presented by Scott Mitchell of American Wedding Group - May 21, 2015. Video Interviewing: Your Secret Weapon to Better Recruiting Numbers. #JobviteSummit
SF Summit15 1B_Social_Recruiting_Unplugged_Boulais_5.8.15Jobvite
Summit'15 breakout session presented by Jobvite Andre Boulais and Tom Mack of PG&E - San Francisco, May 8, 2015. Social Recruiting Unplugged - Connecting, Captivating, and Capturing Passive Candidates.
1. Making
Top
Talent
Come
to
You:
Sourcing
Campaigns
that
Work
Andre
J.
Boulais
Jobvite,
Strategic
Accounts
Director-‐Engage
2.
3. How
many
of
you
want
to
improve:
ü University
RecruiJng
ü RecruiJng
for
Business
Units
ü Event
RecruiJng
ü InternaJonal
RecruiJng
ü Veterans/Diversity
RecruiJng
ü Onboarding/Company
Referrals
4. Campaigns
101:
THE
HARDEST
PART
IS
DECIDING
WHERE
TO
START…
10. Business
Unit
Specific
Web
Campaigns
• Branded
for
your
company
• Specific
to
Business
Unit
• Links
to
CareerSite
posEngs
for
common
jobs
(i.e.
SoKware
Engineer,
Enterprise
Account
ExecuEve)
• Join
us
App
with
set
tags
• Ability
to
embed
video
• Links
to
our
Social
Media,
Blog
etc
Your
Logo
Here
ABC
company
20. Bundle
Email
and
Web
Campaigns
Draw
in
passive
candidates
through
creaJve
web
page
campaigns
Keep
the
conversaJon
going
via
Email
Campaigns
Your
Logo
Your
Logo
21. Target
a
Specific
Group
Schedule
Targeted
email
campaign
for
previous
year’s
seasonal
retail
workers
24. AKA,
HOW
THE
HECK
DO
WE
DO
ALL
THIS
COOL
STUFF?
CreaJng
Your
Own
Campaigns
in
Jobvite
25. Creating a Campaign in Jobvite Engage
From Jobvite, click Campaigns and then Add Campaign.
Next, select “Email” or “Web Page”
26. CreaEng
a
Campaign
Full text editor
- Font format
- Bullet points
- Orientation
- Hyperlinks
- Add Images
- Coloring
- HTML coding
Branded
headers
& footers
Collect
information
through the
Join-Us App
Your
Logo
Here!
27. Join
Us
App
Tied
to
Customized
Email
Campaigns
to
Engage
Instantly
with
Candidates
28. Recap
• 70%
of
candidates
willing
to
listen
• Draw
them
in
with
visual
web
campaigns
• Nurture
your
talent
pipeline
with
targeted
email
campaigns
• Make
sure
when
they
are
ready
to
make
the
move
you’re
their
1st
choice!
29. Contact Info: Name Here
Andre.Boulais@Jobvite-inc.com
@AndreJBoulaisHere
Email Here
THANK
YOU!