SlideShare a Scribd company logo
Making	
  Top	
  Talent	
  Come	
  to	
  You:	
  
Sourcing	
  Campaigns	
  that	
  Work	
  
	
  
Andre	
  J.	
  Boulais	
  
Jobvite,	
  Strategic	
  Accounts	
  Director-­‐Engage	
  	
  
How	
  many	
  of	
  you	
  want	
  to	
  improve:	
  
ü University	
  RecruiJng	
  
ü RecruiJng	
  for	
  Business	
  Units	
  
ü Event	
  RecruiJng	
  
ü InternaJonal	
  RecruiJng	
  
ü Veterans/Diversity	
  RecruiJng	
  
ü Onboarding/Company	
  Referrals	
  
Campaigns	
  101:	
  
	
  
THE	
  HARDEST	
  PART	
  IS	
  DECIDING	
  WHERE	
  TO	
  
START…	
  
	
  
Campaigns	
  Bring	
  Top	
  Talent	
  to	
  You	
  
Why	
  is	
  Mobile	
  Important?	
  
TradiJonal	
  Job	
  Fair/University	
  RecruiJng	
  
Customized	
  University	
  Campaigns	
  
Customized	
  University	
  Campaigns	
  
Business	
  Unit	
  Specific	
  Web	
  Campaigns	
  
•  Branded	
  for	
  your	
  company	
  
•  Specific	
  to	
  Business	
  Unit	
  
•  Links	
  to	
  CareerSite	
  posEngs	
  for	
  common	
  jobs	
  (i.e.	
  
SoKware	
  Engineer,	
  Enterprise	
  Account	
  ExecuEve)	
  
•  Join	
  us	
  App	
  with	
  set	
  tags	
  
•  Ability	
  to	
  embed	
  video	
  
•  Links	
  to	
  our	
  Social	
  Media,	
  Blog	
  etc	
  
Your	
  Logo	
  
Here	
  
ABC	
  company	
  
InternaJonal	
  RecruiJng	
  
Veterans/Diversity	
  
Onboarding	
  
Internal	
  Hiring	
  Page	
  
Social	
  Media	
  is	
  Changing	
  RecruiJng	
  
Amplify	
  Campaigns	
  on	
  Social	
  Media	
  
Tie	
  your	
  hiring	
  
iniJaJves	
  to	
  key	
  
events	
  to	
  
maximize	
  global	
  
exposure	
  
#MarchMadness	
  
Sample	
  Results	
  1st	
  24	
  hours	
  
#MarchMadness	
  
Easily	
  Embedded	
  into	
  LinkedIn	
  Profile	
  
WHAT’S	
  NEXT?	
  
HINT:	
  EMAIL	
  CAMPAIGNS!	
  
Now	
  That	
  They	
  are	
  Interested… 	
  	
  
Bundle	
  Email	
  and	
  Web	
  Campaigns	
  
Draw	
  in	
  passive	
  
candidates	
  through	
  
creaJve	
  web	
  page	
  
campaigns	
  
Keep	
  the	
  
conversaJon	
  
going	
  via	
  Email	
  
Campaigns	
  
Your	
  
Logo	
  
Your	
  
Logo	
  
Target	
  a	
  Specific	
  Group	
  	
  
Schedule	
  
Targeted	
  email	
  campaign	
  for	
  previous	
  
year’s	
  seasonal	
  retail	
  workers	
  
How	
  your	
  
email	
  
campaign	
  
looks	
  in	
  
Outlook	
  
Track	
  the	
  AnalyJcs	
  of	
  your	
  Email	
  
AKA,	
  HOW	
  THE	
  HECK	
  DO	
  WE	
  DO	
  ALL	
  THIS	
  COOL	
  STUFF?	
  
CreaJng	
  Your	
  Own	
  Campaigns	
  in	
  Jobvite	
  
Creating a Campaign in Jobvite Engage
From Jobvite, click Campaigns and then Add Campaign.
Next, select “Email” or “Web Page”
CreaEng	
  a	
  Campaign	
  
Full text editor
-  Font format
-  Bullet points
-  Orientation
-  Hyperlinks
-  Add Images
-  Coloring
-  HTML coding
Branded
headers
& footers
Collect
information
through the
Join-Us App
Your	
  Logo	
  
Here!	
  
Join	
  Us	
  App	
  Tied	
  to	
  Customized	
  Email	
  Campaigns	
  to	
  
Engage	
  Instantly	
  with	
  Candidates	
  
Recap	
  
•  70%	
  of	
  candidates	
  willing	
  to	
  listen	
  
•  Draw	
  them	
  in	
  with	
  visual	
  web	
  campaigns	
  
•  Nurture	
  your	
  talent	
  pipeline	
  with	
  targeted	
  
email	
  campaigns	
  
•  Make	
  sure	
  when	
  they	
  are	
  ready	
  to	
  make	
  the	
  
move	
  you’re	
  their	
  1st	
  choice!	
  
Contact Info: Name Here
Andre.Boulais@Jobvite-inc.com
@AndreJBoulaisHere
Email Here
THANK	
  YOU!	
  

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Making Top Talent Come to You - Summit15_NYC (4B)

  • 1. Making  Top  Talent  Come  to  You:   Sourcing  Campaigns  that  Work     Andre  J.  Boulais   Jobvite,  Strategic  Accounts  Director-­‐Engage    
  • 2.
  • 3. How  many  of  you  want  to  improve:   ü University  RecruiJng   ü RecruiJng  for  Business  Units   ü Event  RecruiJng   ü InternaJonal  RecruiJng   ü Veterans/Diversity  RecruiJng   ü Onboarding/Company  Referrals  
  • 4. Campaigns  101:     THE  HARDEST  PART  IS  DECIDING  WHERE  TO   START…    
  • 5. Campaigns  Bring  Top  Talent  to  You  
  • 6. Why  is  Mobile  Important?  
  • 10. Business  Unit  Specific  Web  Campaigns   •  Branded  for  your  company   •  Specific  to  Business  Unit   •  Links  to  CareerSite  posEngs  for  common  jobs  (i.e.   SoKware  Engineer,  Enterprise  Account  ExecuEve)   •  Join  us  App  with  set  tags   •  Ability  to  embed  video   •  Links  to  our  Social  Media,  Blog  etc   Your  Logo   Here   ABC  company  
  • 15. Social  Media  is  Changing  RecruiJng  
  • 16. Amplify  Campaigns  on  Social  Media   Tie  your  hiring   iniJaJves  to  key   events  to   maximize  global   exposure   #MarchMadness  
  • 17. Sample  Results  1st  24  hours   #MarchMadness  
  • 18. Easily  Embedded  into  LinkedIn  Profile  
  • 19. WHAT’S  NEXT?   HINT:  EMAIL  CAMPAIGNS!   Now  That  They  are  Interested…    
  • 20. Bundle  Email  and  Web  Campaigns   Draw  in  passive   candidates  through   creaJve  web  page   campaigns   Keep  the   conversaJon   going  via  Email   Campaigns   Your   Logo   Your   Logo  
  • 21. Target  a  Specific  Group     Schedule   Targeted  email  campaign  for  previous   year’s  seasonal  retail  workers  
  • 22. How  your   email   campaign   looks  in   Outlook  
  • 23. Track  the  AnalyJcs  of  your  Email  
  • 24. AKA,  HOW  THE  HECK  DO  WE  DO  ALL  THIS  COOL  STUFF?   CreaJng  Your  Own  Campaigns  in  Jobvite  
  • 25. Creating a Campaign in Jobvite Engage From Jobvite, click Campaigns and then Add Campaign. Next, select “Email” or “Web Page”
  • 26. CreaEng  a  Campaign   Full text editor -  Font format -  Bullet points -  Orientation -  Hyperlinks -  Add Images -  Coloring -  HTML coding Branded headers & footers Collect information through the Join-Us App Your  Logo   Here!  
  • 27. Join  Us  App  Tied  to  Customized  Email  Campaigns  to   Engage  Instantly  with  Candidates  
  • 28. Recap   •  70%  of  candidates  willing  to  listen   •  Draw  them  in  with  visual  web  campaigns   •  Nurture  your  talent  pipeline  with  targeted   email  campaigns   •  Make  sure  when  they  are  ready  to  make  the   move  you’re  their  1st  choice!  
  • 29. Contact Info: Name Here Andre.Boulais@Jobvite-inc.com @AndreJBoulaisHere Email Here THANK  YOU!