SlideShare a Scribd company logo
How to start
Define your USP
Unique selling proposition
Facebook AD
Text + image
Landing page
Situation
Problem
Solution
KPIs
Click on the AD
= The message must
engage with the
audience.
Conversations started
= The landing page is
working.
Use WhatsApp to
capture more leads.
Capture traffic
Ads
By default in Facebook the
format is:
- Text
- Image
- Headline to link
- URL
Landing page
We create this
easy to use, direct
landing page with
a call to action to
start a
conversation with
an agent.
The goal is to
measure the
performance of
the ads and the
real interest from
users.
25
conversations started
KPIs
10,000
Impressions on
Facebook
100
users on the landing
page
1%
conversion rate
25%
conversion rate

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Conversion rates - landing page

  • 1. How to start Define your USP Unique selling proposition Facebook AD Text + image Landing page Situation Problem Solution KPIs Click on the AD = The message must engage with the audience. Conversations started = The landing page is working. Use WhatsApp to capture more leads. Capture traffic
  • 2. Ads By default in Facebook the format is: - Text - Image - Headline to link - URL
  • 3. Landing page We create this easy to use, direct landing page with a call to action to start a conversation with an agent. The goal is to measure the performance of the ads and the real interest from users.
  • 4. 25 conversations started KPIs 10,000 Impressions on Facebook 100 users on the landing page 1% conversion rate 25% conversion rate