The document discusses targeting a young adult audience aged 16-20 for a film. While the film centered on female characters, this risked losing some of the male audience since it can be harder for someone to relate to a character of a different gender. Therefore, the film may have appealed more to female viewers than male viewers in the target demographic.

1. Our general
target audience:

2. Young adults that
we’ve appealed to

3. Young adults that
we’ve appealed to

4. From our audience research we decided
to target 16-20 year olds, young adults
both male and female
However, as we centred our film on female characters, we
could possibly lose some of our male audience. This is
because, it’s easier for an audience to relate to someone
similar to them, and it may be harder for a young male to
relate to Jane. Therefore we did not completely appeal
our entire audience, we may have targeted our female
audience more than our male audience.

5. As mentioned in Q3: We targeted a niche
audience which is reflected in their
hobbies/interests of buying/listening to
music, reading and watching movies/tv:
Our target audience would buy music from record
shops and shop in niche/independent clothing shops
like ‘Rockit’ in Camden. They would also have an
interest in psychology or just a general interest in
how/what/why people do things.

6. As mentioned in Q3: We targeted a niche
audience which is reflected in their
hobbies/interests of buying/listening to
music, reading and watching movies/tv:
Our target audience would buy music from record
shops and shop in niche/independent clothing shops
like ‘Rockit’ in Camden. They would also have an
interest in psychology or just a general interest in
how/what/why people do things.