- The document discusses research conducted to determine the target audience for a new music magazine called "Hipnotised". - The target audience is determined to be 16-21 year olds, primarily males, as they are more interested in hip hop music which will be the magazine's focus. - Interviews with potential readers found they would be interested in the magazine to learn about new albums, tours and events of their favorite artists.

1. By Sachin Mistry

3.  Whilst doing my research I came to the conclusion that my
music magazine will be aimed at 16-21 years old this is
because I believe that this age range is appropriate as people
in this age range will have a definite genre/type of music that
they like. I am aiming it at males and females but
predominantly males. This is because of the raw style of the
magazine and the content as more males listen to Hip-Hop as
this is the stronger genre in my magazine. I have also based
my magazine off how my target audience interacts with music
and how they like to see their favourite artist in concerts, tours
and festivals. I have taken this into consideration this so that I
can fit the information the magazine, as they also want to know
what is new in terms of new albums, tours, events, and
concerts

4.  . I have chosen the age 21 to stop as this is when most students
are completing their graduate year/ college courses at this
age, and after this they starts proper job and therefore they
might not have time to read into things like this any more. Also
because they will be slightly less interested as they get older
because they will have seen their favourite artist and may have
gone to their concerts which they will be satisfied with. As they
get older they will be less out going and into these seeing their
favourite artist live. More females might buy the issue
depending on the month as a feature different artists on the
cover of the magazine. I don't think that if will affect the sales of
the males as the target.

5. Name: Kajal Mistry
Favourite artists: JME, Skepta, Chris Brown, Tyga, Beyoncé, Mary J Blige, Kendrick Lamar,
J.cole.
Favourite Brands/Shops: Topshop, North face, New look, Hollister, ASOS.
Would a new magazine like ‘Hipnotised’ interest you into buying one? – “Hipnotised
magazine, is what I have been looking for in a magazine as it is solely focused on RnB and
HIP HOP.”
If this magazine was published how much would you be willing to pay for it?
– “Well, at the moment I am at Uni so I don’t want to say too much for it. But I
always like to keep up to date with music news. So I think that I would pay around
£2.00 to £3.00 for it.”
Which artist would you like to be featured in the magazines? – “artists like
Chris Brown, Beyoncé, I have recently be getting into DJs and remixes and I haven’t
heard of ‘Dev.’ As he has made beats for JME I would be interested in his work.”

6. Name: Danny McGregor
Favourite artists: JME, Skepta, Tyga, Chris Brown, Mobb Deep, Kid Ink, Drake, J.cole.
Favourite Brands/Shops: TopMan, Stussy, North face, Billionaire Boys Club, Hollister, ASOS.
Would a new magazine like ‘Hipnotised’ interest you into buying one? – “Well I like to read
about my favourite artist and see what's new with them whether it be new albums, colorations,
so yeah.”
If this magazine was published how much would you be willing to pay
for it? – “I wouldn’t like to pay too much for a magazine as I am doing my A
levels and I don’t have a job. But if I did buy this magazine I would pay around
£3.00 for it.”
Which artist would you like to be featured in the magazines? – “Well I
Like to listen to Skepta, Mobb Deep, Drake, Kendrick Lamar so the majority
associated with HIP HOP really.”

7. Name: Danny McGregor
Favourite artists: JME, Skepta, Tyga, Chris Brown, Mobb Deep, Kid Ink, Drake, J.cole.
Favourite Brands/Shops: TopMan, Stussy, North face, Billionaire Boys Club, Hollister, ASOS.
Would a new magazine like ‘Hipnotised’ interest you into buying one? – “Well I like to read
about my favourite artist and see what's new with them whether it be new albums, colorations,
so yeah.”
If this magazine was published how much would you be willing to pay
for it? – “I wouldn’t like to pay too much for a magazine as I am doing my A
levels and I don’t have a job. But if I did buy this magazine I would pay around
£3.00 for it.”
Which artist would you like to be featured in the magazines? – “Well I
Like to listen to Skepta, Mobb Deep, Drake, Kendrick Lamar so the majority
associated with HIP HOP really.”