The target audience for this media is males ages 15-27 from urban areas who are black, ethnic minorities, or working class. The media will aim to appeal to this audience by featuring topics like gangs, drugs and violence that are more relatable to males. It will also use informal language to appeal to working class audiences and depict urban settings similar to where the target audience lives. The media will try to connect with its target audience by including scenes of activities like drug use and parties that they may personally engage in. It will also use hip-hop/grime music and colloquial language to make the audience feel familiar with the media.

1. TARGET
audience

2. DEMOGRAPHICS OF MY TARGET
AUDIENCE
 Gender: I am aiming my media at both a male and female
audience, however more at males because there are issues more
relatable to males such as gangs, drugs and violence.
 Ethnic background: The ethnic background will be aimed more
at black youth and ethnic minority groups as they are more
penalised in the media.
 Age: 15-27
 Social Class: Informal language will be used in my media, this
would appeal to the social class of working class audience mainly
teenagers .
 Location: My audience will mostly live in more urban areas like
the characters in my media.

3. PSYCHOGRAPHICS OF MY TARGET
AUDIENCE
 Personality: My target audience would have a light
hearted sociable upbeat energetic personality, with a
good sense of humour.
 Attitudes: A generally positive attitude or perhaps a
defensive attitude due to constant judgement?
 Values: The values of that of my target audience will
differ from that of mainstream society, their subcultures
would mean that their values would revolve around
street credibility. However my target audience could also
be one that are simply curious about a world alternate to
their own, their values would be educational success
and success in society through legitimate means.
 Interests/ hobbies: Hobbies would range from hanging
out with friends to reading, listening to music and
spending time on social networking sites.

4. PRODUCT
APPEAL TO MY
AUDIENCE
To appeal to my audience I will be using scenes of particular interest to
them. Kidulthood had scenes that displayed drug use and a party scene.
Their target audience may have felt connected to this as they themselves
engage in such activities.
Bashy is a hip-hop and grime artist,
his music appeals to the same sort of
demographic as Kidulthood’s target
audience.
Music may be one way of appealing
to our primary target audience.
Colloquial language
used may make the
audience feel familiar,
and will make them know
that the media text is
aimed at them.