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Social network 
knowledge construction: 
Emerging virtual world pedagogy 
2009 research paper by Lisa Dawley 
Presentation by Lin S. and Melany C. 
Images and videos used in this presentation are borrowed from their 
respective owners. No copyright infringement intended.
What is social networking? 
What do you use it for? 
What can you use it for?
Tools for Social Networking 
• Social sites: MySpace, Facebook, Twitter 
• Photo sharing: Flickr, PhotoBucket, Instagram 
• Video sharing: YouTube, Vimeo, Vine 
• Professional networking: Linkedln, Ning 
• Blogs: WordPress, Blogspot 
• Virtual worlds: Second Life, Club Penguin
Virtual Worlds 
• Internet-based, three-dimensional simulation 
environments. 
• Highly customisable – users create and alter the 
virtual environment. 
• Complex social systems with their own norms, 
values, cultures, families and economies. 
• Include in-world and out-of-world (internet-based) 
opportunities for knowledge construction.
Second Life (SL) 
In virtual worlds, users interact through their 
avatars – visual representations of 
themselves. They are an expression of 
identity.
What things can we do in a virtual world? 
Virtual world concerts and world fundraising… 
Video: Education in Second Life 
https://www.youtube.com/watch?v=TMGR9q43dag
Answer this question during the 
presentation: 
Do you think there are any potential issues 
involved in the educational use of virtual learning 
environments? 
Respond here: 
https://todaysmeet.com/VirtualWorlds
Virtual world for teaching and learning 
Second Life launched in 2003, and now has 16 million user accounts, the 
majority of which are kids and teens. 
The aim of the research 
To identify and explore the capacities of social networking, 
specifically virtual worlds like SL, in educational contexts. 
 Social network knowledge construction (SNKC) 
How to effectively incorporate these communication 
networks into the teaching and learning process. 
Purpose and potential use of these networks in 
the teaching and learning process.
Historical communication pattern 
in teaching and media 
Communication pattern 
using social networks 
 

The theoretical framework behind the 
research 
• We are shifting from information age to a “conceptual age” 
– technologies like databases can handle left-brain tasks for 
us, while social technologies encourage right-brain, 
creative thinking (Pink, 2005) 
• The communication patterns of social networks mirror 
constructionist, self-directed learning processes (Papert, 
1991)
The theoretical framework behind the 
research 
Social network technologies not only frame the way 
individuals’ interact and learn, but impact the thinking 
process itself 
Social networking and virtual worlds are an example of 
connectivist learning – learning resides outside the 
person in a network of information sources, and is 
reliant on diversity in opinions. Knowledge grows 
exponentially (Papert, 1991)
Social network knowledge construction 
Key technology trends in higher educaiton 
over the next five years (Horizon Report, 
2007): 
1. User-created content 
2. Social networking 
3. Virtual worlds
The design of the method for data collection
Inworld mechanisms – virtual world (second 
life) 
• Group notices 
• Group chat 
• Newsletters 
• Building (terrain, objects and activities) 
• Group events 
• IM/Private chat 
• Conferences
A screenshot 
of group 
information 
in Second Life
Out-of-world(internet based) mechanisms 
• Listservs 
• Blogs 
• Wikis 
• Professional and social newtorks 
( Linkedin, Facebook, Ning) 
• E-Mail and texting 
• Tagging
Results and Discussion
Conclusion & implications for future 
research and teaching 
• Many students have experience using social 
networks to blog, participate in discussion forums, or 
use virtual worlds 
• Educators should see social networks as pedagogical 
opportunities 
• Embedding social networks into the curriculum also 
keeps students engaged and helps them retain 
information – it bridges the divide between school 
and leisure
Conclusion & implications for future 
research and teaching 
• The construction of social network knowledge 
around virtual worlds is a valuable tool to explore 
complex social learning 
• However, educators need to be aware of potential 
technical and legal issues
Today’s Meeting: let’s have a look at the 
responses 
Do you think there are any potential issues 
involved in the educational use of virtual learning 
environments? 
https://todaysmeet.com/VirtualWorlds

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Literature review: Dawley on SNKC

  • 1. Social network knowledge construction: Emerging virtual world pedagogy 2009 research paper by Lisa Dawley Presentation by Lin S. and Melany C. Images and videos used in this presentation are borrowed from their respective owners. No copyright infringement intended.
  • 2. What is social networking? What do you use it for? What can you use it for?
  • 3. Tools for Social Networking • Social sites: MySpace, Facebook, Twitter • Photo sharing: Flickr, PhotoBucket, Instagram • Video sharing: YouTube, Vimeo, Vine • Professional networking: Linkedln, Ning • Blogs: WordPress, Blogspot • Virtual worlds: Second Life, Club Penguin
  • 4. Virtual Worlds • Internet-based, three-dimensional simulation environments. • Highly customisable – users create and alter the virtual environment. • Complex social systems with their own norms, values, cultures, families and economies. • Include in-world and out-of-world (internet-based) opportunities for knowledge construction.
  • 5. Second Life (SL) In virtual worlds, users interact through their avatars – visual representations of themselves. They are an expression of identity.
  • 6. What things can we do in a virtual world? Virtual world concerts and world fundraising… Video: Education in Second Life https://www.youtube.com/watch?v=TMGR9q43dag
  • 7. Answer this question during the presentation: Do you think there are any potential issues involved in the educational use of virtual learning environments? Respond here: https://todaysmeet.com/VirtualWorlds
  • 8. Virtual world for teaching and learning Second Life launched in 2003, and now has 16 million user accounts, the majority of which are kids and teens. The aim of the research To identify and explore the capacities of social networking, specifically virtual worlds like SL, in educational contexts.  Social network knowledge construction (SNKC) How to effectively incorporate these communication networks into the teaching and learning process. Purpose and potential use of these networks in the teaching and learning process.
  • 9. Historical communication pattern in teaching and media Communication pattern using social networks  
  • 10. The theoretical framework behind the research • We are shifting from information age to a “conceptual age” – technologies like databases can handle left-brain tasks for us, while social technologies encourage right-brain, creative thinking (Pink, 2005) • The communication patterns of social networks mirror constructionist, self-directed learning processes (Papert, 1991)
  • 11. The theoretical framework behind the research Social network technologies not only frame the way individuals’ interact and learn, but impact the thinking process itself Social networking and virtual worlds are an example of connectivist learning – learning resides outside the person in a network of information sources, and is reliant on diversity in opinions. Knowledge grows exponentially (Papert, 1991)
  • 12. Social network knowledge construction Key technology trends in higher educaiton over the next five years (Horizon Report, 2007): 1. User-created content 2. Social networking 3. Virtual worlds
  • 13. The design of the method for data collection
  • 14. Inworld mechanisms – virtual world (second life) • Group notices • Group chat • Newsletters • Building (terrain, objects and activities) • Group events • IM/Private chat • Conferences
  • 15. A screenshot of group information in Second Life
  • 16. Out-of-world(internet based) mechanisms • Listservs • Blogs • Wikis • Professional and social newtorks ( Linkedin, Facebook, Ning) • E-Mail and texting • Tagging
  • 18. Conclusion & implications for future research and teaching • Many students have experience using social networks to blog, participate in discussion forums, or use virtual worlds • Educators should see social networks as pedagogical opportunities • Embedding social networks into the curriculum also keeps students engaged and helps them retain information – it bridges the divide between school and leisure
  • 19. Conclusion & implications for future research and teaching • The construction of social network knowledge around virtual worlds is a valuable tool to explore complex social learning • However, educators need to be aware of potential technical and legal issues
  • 20. Today’s Meeting: let’s have a look at the responses Do you think there are any potential issues involved in the educational use of virtual learning environments? https://todaysmeet.com/VirtualWorlds