The document discusses a study on the advantages and disadvantages of online selling for ukay-ukay (second-hand clothing) businesses in Lucena City, Philippines. It aims to determine the benefits and drawbacks of online selling in terms of profits, convenience, marketing, customer reviews, competition, and customer satisfaction. The study will interview 15 ukay-ukay entrepreneurs in Lucena City using a questionnaire. The output will be an educational pamphlet identifying how entrepreneurs can improve their online businesses based on the findings of the study.

1. The Advantage And Disadvantage Of Online Selling
Of Ukay – Ukay Business To Selected Seller
In Lucena City

2. Introduction
In Recent Years, There Was A Pandemic Called COVID 19
That Caused A Lot Of Hardship To People. Livelihoods
Stopped Just To Avoid This Virus.
It Was Also Forbidden To Socialize Too Much With People,
Since There Is A Need For Daily Expenses, Most People
Thought Of Selling Second Hand Clothes Online Or Called
Ukay-ukay In Selling It, There Are Advantages And
Disadvantages.
In This Research, We Will Find Out What They Are.

3. Background Of The Study
Ukay Ukay Business Is Typically A Shop Located In
Markets
And Shopping Arcades In The Philippines Where Second-
hand
Items Such As Clothing, Shoes, Bags And Other
Accessories Are Sold At Cheaper Prices.
Ukay Ukay Shops Are Filled Not Necessarily With
Second-hands Clothes, But Also Those With Slight Factory
Defects, Out –Of-season Fashion, Displaced Ready-to-
wear Items From Department Store Shelves To Make Way
For New Arrivals, And All Others That Deserve Another
Change Of Being Worn.

4. Statement Of Then Problem
This Study Aims To Find The Advantages And Disadvantages Of Online
Selling Of Ukay-ukay Business To Selected Seller In Lucena City.
Specifically, It Intended To Answer The Following Questions:
1. What are the demographic profile of the respondents?
1.1 Age
1.2 Sex
2. What Are Advantages And Disadvantages Of Online Selling In Terms Of:
1.1 Profits
1.2 Conveniency
1.3 Marketing
1.4 Reviews
1.5 Competitions
1.6 Satisfaction
3. What Is The Pricing Strategies Used By The Ukay-ukay Business?
4. Is There Significant Between The Pricing Strategies And Customer
Satisfaction?

5. Theoretical Frameworks
Maslow's Theory of Motivation
According to Digital.com, Maslow's Hierarchy of Needs, a well-known concept in
psychology circles, is one of the fundamental theories relating to online buying. In a
1943 study, Abraham Maslow described the five levels of human needs. According to
him, there are five essential requirements that humans must tend to .
Theory of Buyer Resolution
According to Success with CRM.com, the customer relationship marketing "5 W's" are
another name for the buyer resolution hypothesis. This idea offers a straightforward
structure of inquiries salespeople must answer to move a prospect toward the buy
stage.
Process of Consumer Decision-Making
The consumer decision-making process is one of the typical processes purchasers go
through in the buyer's journey to a purchase, according to the digital marketing site
Hubspot.com. Recognizing a need is the first step in the process because it is this step
that prompts a buyer to consider making a purchase.
Pricing Based on Theory Pricing
according to Grifin (2019), is either determined by cost, demand, or competition
The most widely acknowledged theory about customer satisfaction processes is
expectation theory, which is often referred to as expectancy-disconfirmation theory.
According to Swamidass (2000), a customer's evaluation of a product's or service's
performance with preset performance standards leads to satisfaction or discontent.

6. Research Paradigm
Figure 1 – The Input-process-output Model Of
Advantages And Disadvantages Of Online Selling Of
Ukay-ukay Business To Selected Seller In Lucena City.
Figure 1 – It Describes The Input Of The Study Involves
Around The Advantages And Disadvantages Of Online
Selling Of Ukay-ukay Business.
On The Other Hand, For The Process Involved In The
Study, The Research Conducted An Interview With The
Entrepreneur Of An Online Ukay-ukay Business.
Finally The Collection And Analysis From The Conducted
Interviews Will Be Done, And Lastly The Output Is An
Informative Pamphlets That Will Be Given To The
Interviewed Entrepreneur Where It Explains On How Will
They Improve Their Online Ukay-ukay Business

7. Significance Of The Study
This Research Is Made To Provide Information To Knowledge
Regarding The Chosen Topic Needed For The Expected
Importance To The Individuals As Follow:
Entrepreneur
As The Online Selling Of Ukay-ukay Is Dominating Nowadays,
This Study May Help A Novice Entrepreneur Who Wants To Start
This Kind Of Business.
This Study May Benefit Them As A Preperation As They Will
Have An Idea On What To Do.
And For Some Who’s Already In This Business.
It Is Necessary To Say That Not All Entrepreneur Know The
Advantages And Disadvantages Of Online Selling Of Ukay-ukay
Business, This Study May Shed Light To Some Of Sellers On
How To Improve Their Businesses And We’re Hoping That This
Study Will Benefit Them.

8. Customer
This May Help Some Of The Customer To Be Aware To
Some Ukay-ukay Entrepreneur Regarding About The
Prices, Etc.
As They Will Be Wiser About This Business
Future Researcher
This Study Will Serve As A Reference Or Guide Material If
They Will Ever Conduct The Same Study.

9. Scope And Limitations Of The
Study
This Study Focuses On The Advantages And
Disadvantages Of Online Selling On Ukay Ukay Business
To Selected Seller In Lucena City.
The Collection Will Be Conducted To 10 Percent Of The
Total Population In Lucena City.
This Study Will Not Cover Other Problems That Are Not
Consider As One Of The Advantages And Disadvantages
In Online Selling.
The Other Barangay Which Do Not Fall As Part Of
Problem And Lucena City Are Not Within The Scope Of
This Research.
The Study Would Be Done Trough Conducting An
Interview To The Sellers.
In Addition, The Researches Used Purposive Sampling For

10. Definitions Of Terms
Profits – A Financial Gain, Especially The Difference
Between The Amount Earned And The Amount Spent In
Buying, Operating, Or Producing Something.
Conveniency – Fitting In Well With A Person’s Needs,
Activities, And Plans.
Marketing – The Action Or Business Of Promoting And
Selling Products Or Services, Including Market Research
And Advertising.
Reviews – A Formal Assessment Or Examinations Of
Something With The Possibility Or Intention Instituting
Change If Necessary.
Competition – The Person Or People With Whom One Is
Competing, Especially In A Commercial Or Sports Arena.
Advantage – A Condition Or Circumstance That Puts One
In A Favorable Or Superior Position.

11. Advantage – A Condition Or Circumstance That Puts One In A
Favorable Or Superior Position.
Disadvantage – Expressing Showing A Lack Of Approval Or
Support.
Ukay Ukay – A Term Used Both For The Act Of Shopping By
Digging Up Piles Of Used Or Pre-loved Clothes Until One Makes
A Good Find, It Also Refers To Retailers Of Second Hand
Clothes And Accessories In The Philippines.
Online Selling – Online Selling Is Any Kind Of Business Activity
That Happens Over The Internet, Running An Online Business
Can Include Buying And Selling Online Or Providing An Online
Service.
Customer – A Person Or Organization That Buys Goods Or
Services Store Or Business.
Sellers – Addressing The Issue Is Also Important For Streaming
Ad Sellers To Prove To Advertisers That Streaming Can Expand
The Number Of People They Can Reach.
Financial – Pertaining To Monetary Receipts And Expenditures.
Entrepreneur – a person who organizes and operates a
business or businesses, taking on greater than normal financial

12. Related Literature (RRL)
Online ukay-ukay shopping serves as one of the most
effective ways for tourists to discover interesting and unique
shopping destinations. Though many tourists purchase items
online, it is common for them to modify their purchases
according to their price expectations and personal
preferences. The study conducted by Zhang et al. (2018)
demonstrated a positive relationship between bargaining
power and intention to shop abroad; it’s reasonable to
assume that tourists get better bargains when they are able to
bargain with local merchants while they are on vacation or
while they get information from other sources (Zhang et al.,
2018). Considering that ukay-ukay shopping is part and parcel
of local and tourist attractions in cities such as Davao (Pavo,
2019) or the ukay capital of the Philippines, Baguio, most
shoppers Google ukay-ukay tips to get ahead on purchasing
strategies and bargaining.

13. Research Population And
Sample
The Respondents Were Chosen Utilizing The Purposive
Sampling.
In This Particular Technique, Respondents Were Selected
Based On The Knowledge Of A Population And The
Purpose Of The Study.
The Following Were The Criteria In The Selection Of The
Respondents: (A) Entrepreneurs In The Field Of Online
Selling On Thrift Stores In Lucena City (B) Willing To
Participate In The Study. The Employees Of Entrepreneurs
In The Online Selling Industry Would Serve As The Subject
Of The Study.
In Addition, The Research Respondents Are Fifteen (15)
Entrepreneurs Of Lucena City.
Particularly, The Range Of The Age Of The employees Is
(18) Eighteen Years Old Above.

14. Research Design
• The researchers utilized the descriptive-survey. A
descriptive-survey was employed to determine the
advantages and disadvantages of online selling in terms
of profits, conveniency, marketing, reviews, competition
and satisfaction. To conduct the case study, the
researchers will use an own made questionnaire to
perform an interview in order to gather data. Thus, the
researcher will develop an educational pamphlets as the
output of the study.

15. Data Collection Procedures
In Accomplishing This Study, The Following Procedure Or
Steps Were Considered And Followed:
The Researchers Will Gather Information From The Books,
Internet, Articles And Some Unpublished Thesis. Other
Information Will Come From The Entrepreneurs Of Lucena
City.

16. Research Locale
This Study Was Conducted In Lucena City Which Is The
Coastal Highly Urbanized City And Considered As The
Capital Of Quezon Province.
Furthermore, The Researchers Will Conduct This Study In
Lucena City In Order To Know The Advantages And
Disadvantages Of Online Selling Of Ukay-ukay Business
Among The Selected Entrepreneurs Of Lucena City.
This Prompted The Researcher To Choose Lucana City As
Locale Of The Study Where The Target Respondents Were
Selected.

17. Research Instrument
The Researchers Will Conduct An Interview, Which Was A
Significant Tool For Collecting Data To Know The
Advantages Of Online Selling Of Ukay-ukay Businesses To
Selected Seller In Lucena City.
The Information And Results Gathered And Used To
Analyze The Problem Of The Study Or An Interview
Between The Researchers And Participants Were
Employed To Avoid Human Bias Whenever Possible.
Therefore, The Researchers In This Study Were Able To
Discover Detailed Information On The Advantages And
Disadvantages Of Online Selling Of Ukay-ukay Businesses
To Selected Sellers In Lucena City.

18. THANK YOU!!!