The ADKAR Model is a five-stage change management model developed by Prosci that consists of the elements Awareness, Desire, Knowledge, Ability, and Reinforcement. It provides a simple framework for driving successful change by addressing an individual's need to be aware of the change, desire to participate in it, knowledge of how to change, ability to implement the change, and reinforcement to sustain the change. The model can be used to diagnose resistance to change, guide individuals through the change process, create action plans for change, and develop effective change management strategies.

1. The ADKAR Model
Prosci's ADKAR® Model is one of the most widely-requested and sought after
models for change management. It is a simple but powerful model to help drive
successful change in one's personal or professional life. The name "ADKAR" is an
acronym based on these five building blocks:
Awareness of the need for change
Desire to participate and support the change
Knowledge on how to change
Ability to implement required skills and behaviors
Reinforcement to sustain the change
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2. The ADKAR Model
Awareness
Understanding the “WHY” of a change
• What is the nature of the change?
• Why is the change needed?
• What is the risk of not changing?
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3. The ADKAR Model
Desire
A person’s personal decision to support the
change or not
• What’s in it for me (WIIFM)?
• An individual’s choice on how they view the change
• An individual’s decision to engage and participate in the
change
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4. The ADKAR Model
Knowledge
Knowing how to change
• Understand how to individually make the change
• Training on new processes and tools
• Learning new skills
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5. The ADKAR Model
Ability
The new action in the right direction
• Demonstrated capability to implement the change personally
• Achievement of the desired change in a performance,
behavior or attitude
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6. The ADKAR Model
Reinforcement
Steps to reinforce and sustain the change
• Actions that increase the likelihood that a change will be continued
• Recognize and rewards that sustain the change
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7. The ADKAR Model
Awareness
Desire
Knowledge
Ability
Reinforcement
Understanding the “WHY” of a change
A person’s personal decision to support the
change or not
Knowing how to change
The new action in the right direction
Steps to reinforce and sustain the change
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8. The ADKAR Model
No matter the type of change, this model can help identify gaps in your change
management process and guide your next steps. The ADKAR model can be used to:
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Diagnose resistance to change
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Help with transition through the change process
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Create an action plan for personal and professional improvement during change
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Develop a change management plan
The ADKAR model can help you uncover why changes are not working and help you
identify the necessary steps to make the change successful. The model does this by
helping you break down change into parts, understand where change efforts are failing
and ways to address each concern.
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