The document discusses the complexities of achieving personal and organizational change, outlining key processes such as the five c's of individual change and the dynamics of organizational transformation. It emphasizes the importance of creating a shared mindset, changing behaviors, and building support systems to facilitate change. Additionally, it highlights leadership strategies, including downsizing and strategic reorientation, to improve overall business performance.

1. 08 สู่ความสำาเร็จในการเปลียนแปลง
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ตนเองและองค์การ
Achieving personal and organizational change
ประกอบ คุปรัตน์
ภาคต้น ปีการศึกษา 2550

2. The process of change
• Change is not a
simple process,
neither is it a
comfortable one.

3. The dynamics of individual change

4. The five C’s of change

5. Concern: Negative emotion

6. Confrontation: The Focal Event

7. Clarification: The Public Declaration
of Intent

8. Crystalization: The Inner Journey

9. Change: Internalization of New
Mindset

10. The Dynamics off Organizational
Transformation

11. Organizational “pain”

12. Organizational “mourning”
•
•
•
•
Shock
Disbelief
Discarding
Realization/acceptance

13. Organizational resistance

14. Jump-starting the organiztional
change process
• Highlighint the Pain
• Linking Past and Present Through a New
Vision
• Building Support and Systems That Allow
for Change

15. Steps in the organizational change
process
1. Creating a shared mindset
2. Change behavior
3. Building attitudes, competencies, and
practices
4. Improving business performance

16. Leaderships strategies for
implementing change

17. 1. Downsizing and reengineering
• Reduce costs and development time
• Improve quality, service, and productivity
• Increase profits

18. 2. Strategic reorientation

19. 3. Changing corporate mindset